The Eisenhower D-Day Decision, and why waiting for certainty before making a decision is one of the most expensive habits you face throughout your life. We'll explore the psychology behind why your brain defaults to inaction, what the research says about the hidden cost of standing still, and three protocols to help you make faster, better decisions so you stop losing ground while you wait for the perfect answer.

STUDY CITATIONS

Samuelson, W. & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of Risk and Uncertainty, 1 (1), 7–59.

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