In this episode, Dr. Jim Karachiyal, a sales expert with a background in account-based marketing, emphasizes the importance of deep customer understanding and relationship building for effective selling. He suggests that sellers need to focus on becoming active listeners, understanding the type of customer they are engaging with, and looking internally to identify the criteria that make their best customer.
Listen to the full episode here - https://www.youtube.com/watch?v=jdm6oV2ROho&t=461s
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