The Electric B2B Show

Ep36: Are You Distributing Content Wrong? by The Electric B2B Show

Ep 34: GTM Wedge by The Electric B2B Show

Ep 31: Launching Marketing at a Sales-First Organization by The Electric B2B Show

Ep 30: An inside peek at big companies' ABM by The Electric B2B Show

Viola's Li: https://www.linkedin.com/in/viola-eva/

Blog: https://www.flow-seo.com/blog/

Ep 32: ABM essentials: progressive outbound marketing by The Electric B2B Show

Ep 29: Klear ABM Framework by The Electric B2B Show

We reviewed Wistia’s 2022 State of Video Report and came across some pretty interesting stats. We’ve compiled the super important bits (with our take on it) below in case you didn’t have the time to dive into the 48 page report.

When tech companies hire our marketing firm to help ’em get big clients, the conversation very quickly shifts to this: EMPLOYER BRANDING »» attracting and retaining talent.

The tech sector is probably one of the fiercest places in the war for talent.

The truth is that attracting and keeping (the two are interrelated!) talent can sometimes do more for your bottom line and strategic position, than acquiring new customers on new channels.

For many service companies, the bottleneck to more revenue isn’t a lack of leads or sales opportunities. They could easily sell more projects if they had the right butts in empty seats. It’s a crazy reality!

Marketing is being flipped on its head, and most players don’t even realize it. All they see is the constant change, but few realize the driving forces, let alone the direction we’re heading.

This is actually good news, as you will see.

Over the past two decades, part of the reason we’ve come to love digital marketing is our ability to target, measure, test and scale. Ads, campaigns, remarketing, everything.