The Electric B2B Show

Recently we have had a lot of talks about content creation with multiple clients. Specifically we talked about video content.

Now the reason we chatted so much about it is twofold:

Firstly the most trivial aspect of spending a large chunk of our content related chats about videos, is that today you can not be a prosperous company without a media element. Not being able to share your point of view in an easily digestible, fun way means you will have a hard time in the race of “thought leadership”. To borrow a line from the Category Pirates:

“The creator or company that sets the agenda in the space creates the space and dominates the space.”

Secondly -which unsurprisingly heavily relates to my first point- because we practice what we preach, and we place a great emphasis on creating video content with each of our clients. However there’s an aspect to content creation that although is prevalent with almost any content, pops its head up way more frequently with videos: the unnecessary aim for perfection.

If there is a massively underrated sales tool, it's proposals. This article is a primer for doing them better. The proposals you send are important assets that get read by several members of the buying committee. A bonus: unlike most marketing collateral, proposals receive much more attention, so it's vital that they fit your strategy. In this episode. we teach you quick fixes that make a big impact on your win rates.

How to create a fundamental piece of your B2B marketing strategy.

We totally. 100% believe what’s written in the subtitle: a brand narrative should be a fundamental piece of your messaging strategy and this episode will outline how to create one for your B2B business. A brand narrative impacts at least three areas beyond marketing:

1. customer success

2. sales

3. vision/mission

So, this episode of the Electric B2B Show emerged out of this conversation on Linkedin, but it’s actually rooted in a previous discussion we had with a client.

The harsh reality is, most B2B agencies are not rowing in the same direction, as you – their client.

That’s because most agencies’ revenue model makes it necessary for them to sell more and more work and projects to you, and deliver them in a standardized way. This goal will sometimes align with your revenue operations’ or marketing’s actual needs, but the more mature your marketing grows, the less adequate it will be.

When a tech company that started from a college dorm in the remote hills of North-East Slovakia, and then quickly grows to 75 people, and is delivering top-line solutions to fintech companies Europe-wide; you know there are lessons to be learned.

We dive deep into the beautiful story of GoodRequest – both the glory and the struggles that founder and CEO Tomas Lodnan endured and so elegantly played to his advantage. The key theme on the journey? Culture. What is culture?

Some tech service companies and consultancies grow to $3M+ in revenue and 100+ people with very little marketing. There are some opportunities that can “make things work” initially without having a marketing engine. However, when these combine with adequate branding, demand generation and a go to market strategy, they amplify results.

This episode will help you to use emotion wisely in sales and marketing of IT services and tech products. Even if you think your service or product is dull. Ask any great sales person the turning moments in memorable sales conversations.

They will almost always talk about the prospect experiencing strong emotion: a realization, bonding, connecting with a story. Key turning points, aha moments always happen when emotion is spurred, injected into the conversation.

The goal of thought leadership simply put is: make your company look smart, so as to build authority. While true, it’s the wrong perspective.

We’re fans of framing goals and strategy from the viewpoint of the customer. Our advice: flip this around and approach “thought leadership” from the buyer’s perspective. More specifically, on the value they get. Make the goal: provide help, advice, value, entertainment, encouragement, positivity, connection.

This LinkedIn thought-leader started as a hitch-hiking digital nomad – working from cafes and beaches and bootstrapping his journeys on a shoestring budget.

Living a more settled life – now recently, on a Polish beach – brought changes to the business of Tomasz Maciejewski, but he credits his re-focusing on a niche and communicating his value based on outcomes to be the biggest contributor to his success.

How to have business development and marketing play aligned for growth.

Be’Anka Ashaolu, VP of Marketing at Propel and Dan from Klear dive-into some exciting parts of account-based marketing at Propel. Propel is “the only solution to unify product and customer records throughout the value chain for true enterprise collaboration.” They have a fairly advanced marketing strategy, having an SDR team in place that complements marketing efforts – and vice versa. It was great to get a peek into how Be’Anka’s team approaches strategy and execution and how they’ve been able to build up a successful B2B marketing operation.