The Electric B2B Show

Here is what they DO care deeply about...

Fundamentally, all your prospects care about is what you can do for them. Not the way you look, sound or even how “professional” your company is. This shift in perspective will liberate your marketing and outbound activities.

Yet, the fear of not looking “professional” enough and the assumption that you have to get it perfect is what keeps sales and marketing from doing things that are very effective. For example: video, be it video on social or video-prospecting on Linkedin.

So, you want to explode sales, enter new markets, step out in the global arena? You may have gotten this far with zero marketing - in which case, congratulations! It's proof that your product truly rocks and is ready for prime time - ready for a much wider audience.

If you have great ambitions, you will need marketing. So, you talk to marketers but you yourself have never done it and are unsure about what freelancer/agency would be a good fit.

Agile? Account-based? Content marketing? That’s a mouthful! It may look like buzzword-bonanza at first glance, but fear not; this is very real and applicable pipeline-accelerating advice.

In this episode, I’ll walk you through a new way to use content to get target accounts to talk to you; and move them down the pipeline surprisingly fast and easily.