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Matt Pillar, chief editor of BioProcess Online, joins to talk about his journey from the dark side (PR) to the light side (journalism) and what he learned about both along the way. We pick his brain for ways to make the PR Pro/Journalist relationship better, and we punched stodgy PR firms and uptight journalists in the mouth along the way. Then, we capped it off with a song from Matt's talented daughter. Listen now - or else!
Field Marketing. What is it and what is the role of a comms professional for field marketing pros? Join us as T-Mobile's Lisa Nilsson walks us through the answer and shares her war stories along the way. Also the Wordle of the day is - Nepotism.
2021 didn't kill us, so we're back. Happy New Year! In our first episode of the year we discuss how we started our respective consulting businesses and offer tips, insight and suggestions for doing it yourself. Bring it on 2022.
It's our year end wrap-up and last show of the year! Many, many thanks to all who have listened and continue to support us. In this episode (the shortest one yet), we take a look back at the year, our guests, the games, and the fun we had. Also, we fixed Kevin's microphone. Enjoy!
This week we talked to marketing pro Lauren Volpi about the job market, our comfort zones and overused words in marketing copy and press releases. Rep, Fire, Refer: Work from Home, Hybrid, Back in the Office. Get back in here and have a listen.
Polly Traylor, co-author of the book Startupland: Madness, Brilliance and PR Misadventures, joins the show to discuss the state of corporate communications, the role of content and the 2021 PRWeek/Cision Global Comms Report.
You know him from his time as a host and executive producer of TheCube. Now he's the Principal of Menlo Creek Media and host of Turn the Lens where he coaches executives and strategizes on content strategy in an AI-driven asynchronous world. AI-driven asynchronous world? WTF! Join us as we have Jeff Frick explain himself. It's definitely a topic you ought to hear about. Have a listen.
One of us reveals a birthday in our strongest opening yet. Join us as we speak to the incredibly insightful and hilariously funny William Tincup about what many perceive to be the staid topic of HR. But remember, this is The Embargoed where we punch staid and stodgy stuff in the face. There's a lot more here than you think. Give it a gander.
Sports PR is the topic this week as we interview Scott Yoffe who had a 21-year career as a PR pro with the National Football League's San Diego Chargers. He launched Scott Yoffe Communications in October 2017, a full-service public relations and communications firm dedicated to helping local, regional, national and international clients secure elusive earned media. Join us as we talk comms strategies in the NFL and dissect the striking departure of Las Vegas Raiders Head Coach Jon Gruden.
According to a recent survey, employees in comms or PR roles are 78% white. We explore this and other DEI themes with insight and a lot of fun with Carmella Glover, Director of Diversity, Equity and Inclusion at The Page Society & President of the Diversity Action Alliance. Also, it's a Facebook take down on Rep, Fire and Refer. Click that link!
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