The Emily Osmond Show

In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach.

Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that come with motherhood, as well as the way our own childhoods and attachment patterns can replay, or influence to impact our parenting, and our romantic relationships.

Emma works with online groups to nurture and empower mothers to carve out a motherhood of their own, beyond the rules and the mousewheel, towards their own unique joy from the center of them, that they always dreamt of with their baby.

I’ve had the pleasure of working with Emma through my membership, The Modern Marketing Collective and at my most recent Elevate Retreat.

In this episode, we discuss how Emma’s business came to be, the changes and bold moves she has made over time, plus how she set - and achieved - a goal in her business, of taking her family to Disney World!

CONNECT WITH EMILY

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Free marketing training, templates and resources at emilyosmond.com/free

Join The Modern Marketing Collective at emilyosmond.com/collective

CONNECT WITH EMMA JENKINS



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Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia.

Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.

Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream businesses:

• Kristina Karlsson - Founder and Former Creative Director of kikki.K, Founder of Dream Life
• Gulinka Shadinuowa - Personal Stylist, Style Coach, Founder of Styled by Gulinka
• Nartarsha Bamblett - Cultural Facilitator, Speaker, Mentor, Founder of Queen Acknowledgements

And invest in the dedicated time to create a plan based on your unique goals for 2024 with my Vision to Action Workshop.

Tickets are on sale now at emilyosmond.com/day-out with early bird pricing available for a limited time longer.

In this episode, we dive into identifying what you want to achieve in 2024 - including the financial breakdown and the time you are able to or willing to invest.

We then use these to inform your marketing activities, ensuring we have metrics to track so we know if we are on track. 

Then, we finish off with three questions to consider to help you uncover extra opportunities and easy wins for your marketing.

CONNECT WITH EMILY

Website  |  Instagram  |  Facebook  | LinkedIn

Free marketing training, templates and resources at emilyosmond.com/free

Join The Modern Marketing Collective at emilyosmond.com/collective

Do you ever worry that you’re not being professional enough on your social media?

Do you often hold yourself back from sharing certain parts of your personality?

Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry?

Well today’s guest is here to show you how to bring your whole, colourful and creative self into your business!

Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $13 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

I think you’re going to find this conversation entertaining and refreshing in the way Leonie approaches business, marketing and the idea of being authentic online.

CONNECT WITH EMILY

Website  |  Instagram  |  Facebook  | LinkedIn

Free marketing training, templates and resources at emilyosmond.com/free

Join The Modern Marketing Collective at emilyosmond.com/collective

CONNECT WITH LEONIE DAWSON

Website | Academy | Workbooks | Shop

Instagram | TikTok | Facebook

Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business!

Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’s a planner addict and is obsessed with stickers!

Mim has helped and coached over 10,000 people all around the world to unlock their creative side and learn how to make an array of products from scratch - the kind people actually WANT to buy.

She supports people to pursue their creative dreams from making perfect stickers they’re proud of, opening a profit-focused sticker shop or creating digital products that stand out from the crowd for consistent sales.

In this episode, we discuss:

• Creating multiple revenue streams
• Evolving your offers as your business grows
• Succeeding in a niche market
• Building a business that suits your strengths, preferences and life
• Using social media to build your brand
• And lots more!

CONNECT WITH EMILY

Website  |  Instagram  |  Facebook  | LinkedIn

Free marketing training, templates and resources at emilyosmond.com/free

Join The Modern Marketing Collective at emilyosmond.com/collective

CONNECT WITH MIM JENKINSON

Website | Instagram | Facebook

If you have ever wondered if the niche you have chosen is too small…

Or whether you have saturated your market already…

Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you.

I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference earlier this year.

Brigit is best known as the best-selling author of Everyday Tarot and founder of Biddy Tarot. An intuitive entrepreneur, Brigit has helped millions of people all around the world discover how to trust their intuition, access their inner power, and bring the Divine into their everyday life, using Tarot as a guide.

On a mission to bring Tarot out of the closet and into the mainstream, Brigit believes that Tarot is a modern, intuitive tool for purpose-driven people who are ready to live life at their fullest potential – no crystal balls or crushed velvet required.

Brigit has been featured in Huffington Post, Mind Body Green, Refinery29, Hello Giggles, Body+Soul, The Oprah Magazine, on numerous podcasts, and has appeared on stage in front of live audiences across the US and Australia.

When she’s not teaching, coaching or flipping Tarot cards, Brigit loves spending time with her two daughters and husband on the Sunshine Coast, Australia.

I will admit, I only came across Tarot more recently at a retreat I was attending - when the cards came out I was like “what is this all about?!”.

So when I met Brigit and learned that she has built her entire business around Tarot, I was fascinated.

On this episode, Brigit shares:

• The different revenue streams in her business
• How her business has changed over the years
• The biggest lessons she has learnt along the way.

Learn more about Brigit's Tarot courses, books, community and intuitive business coaching at BiddyTarot.com.

Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners.



But what’s worse?

When all that time and effort translates into very little engagement.

I remember when I used to rack my brain trying to figure out what to post.

At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t. 

It wasn’t until I actually studied the type of content that I engaged with myself, that I started attracting above average engagement rates on my content, and grew an audience of 20k+ on Instagram.

Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make?

This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts.

Well, today’s guest is here to help you reconnect with your intuition in business so you can make decisions with more clarity, calm and confidence.

Today I’m joined by Kerry Rowett, who is the secret behind many well known online entrepreneurs you no doubt know and follow, here in Australia and internationally. Kerry uses her skills as a Kinesiologist, Reiki Master, Positive Psychology, NLP and her intuitive gifts to support her ambitious entrepreneurial clients to get out of their own way and achieve their goals with more ease.

Kerry has a podcast and book called Align + Attract. She teaches other female entrepreneurs to identify what they really want, release their specific blocks and align to their goals in her signature program also called Align + Attract. 

If creating alignment is important to you - you're going to love this episode. 

We speak about:

1. How to become more intuitive in your business 
2. What intuition looks like, and doesn’t look like
3. And the power of truly trusting yourself and your inner knowing.

Mindset - or more specifically working on our mindset - is a common idea to many one person business owners.

As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally.

We consume resources - like podcasts, books, and courses - that focus on mindset, which help us to understand our own mindset challenges.

And while there are benefits to this - it also means that it can become almost instinctive to link any hesitation or resistance that we have towards an idea, a change, or a decision to a need to work on our mindset.

In this episode, I explore how to tap into your own personal values, to make decisions with more confidence, and build a more fulfilling business for you.

Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women, Amanda Thompson!

From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge.

For the past two decades, Amanda has specialised in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice, drawing on her experience in senior advisory roles for leading financial institutions including Westpac, Commonwealth Bank and Choice Capital. 

I connected with Amanda when she joined my membership, The Modern Marketing Collective, I have had the delight of meeting Amanda in person at one of our member events, and I’m in awe of not only Amanda’s athletic abilities - but also her commitment to her work, helping women become their own CFOs - which Amanda defines as Confident, Focussed and On top of their money.

And in this episode, Amanda shares the strategies and philosophies that she works with her clients on to help them achieve their financial goals - whether they are just starting out in business or are many years in.

Most small business owners think their marketing should feel new and exciting to them in order to be doing it right.

In fact, they think that if they repeat themselves in their content, they're doing it wrong.

But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consistency and repetition from a brand.

In this episode, I explore three of the mistakes we make that lead us to resist doing what works - i.e. repetition - in our marketing, and I share how we can harness repetition for more reliable business success.

CONNECT WITH EMILY

Website  |  Instagram  |  Facebook  | LinkedIn

Get my free marketing training, templates and resources at emilyosmond.com/free

Join my membership, The Modern Marketing Collective.