The Emily Osmond Show

I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin. 

Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and business growth specialist, and she's also one of our members in The Modern Marketing Collective.

INSTAGRAM: A SNAPSHOT OF YOUR BUSINESS

Social media has revolutionised the way businesses connect with their customers, and Instagram has emerged as a powerhouse platform for brands to showcase their products, services, engage with their audience, make connections and generate sales. Instagram is such a valuable platform for businesses to grow their presence and achieve their marketing goals. Listen in as I discuss with Tash how the value Instagram can offer business owners and share my own strategies to improve connection, promotion, engagement and sales. 

AVOID COMMON MISTAKES

However, like any social media platform, there is the risk of comparisonitis, trying to copy strategies, following brand ideas that don’t resonate with you, or feeling pressure to post huge amounts of content. I’ll take you through how you can gain traction with only a handful of posts and use the algorithms to your advantage. 

CONTENT CONTENT CONTENT

Focus your posts on four types of key content: connection, credibility, value and promotion. What is your audience going to get out of your content? What can you do to delight or inspire them with your own unique knowledge, advice and experience? You’ll set your business up with a fabulous following if you address these key types of content.

LEVERAGING AND SCALABILITY

I share my own journey from where I started doing a whole mixture of things like copywriting, contracts, and strategy sessions before changing my business model to one that works for me. I talk about my own journey scaling my business so I could create space and time in my life with a business that worked around my own needs and goals.

BUSINESS TAKING THE BACKSEAT

Tash and I talk about how the birth of my newborn son impacted how I run my business. I needed to give myself headspace and time. I’m keeping myself flexible and adaptable by working out how to shrink and expand different parts of the pie depending on what’s going on in life and what’s going on in the business. 

We explore how Tash’s health journey led her to needing eight months away from her business and doing the bare minimum. She shares how she kept her business running during that hectic time and how she has built herself back up again. 

As a business owner, you may feel guilty about taking a step back from your business, whether it's for personal reasons, health concerns, or simply needing a break. You may worry that you're letting your business and your team down or that it reflects poorly on your abilities as a leader. But here's the truth: taking care of yourself is not only essential for your well-being but also for the success of your business. 

Taking a step back from your business can actually be beneficial in the long run. It allows you to recharge, gain fresh perspectives, and come back with renewed energy and creativity. It can also help you delegate tasks to your team, foster their growth and development, and build a more resilient and sustainable business. Remember, you’re not solely defined by your business. Give yourself grace and permission to take a step back when needed without feeling guilty.

In life, you have to focus on what feels good for YOU. Don’t be tempted to compare yourself to others. When you run a business, you’re so privileged to be able to build a business in a way that suits your goals and life and when you need to take a step back, you can decide how that will look and how and when you’ll return.

HEART-CENTRED BUSINESS CONFERENCE 2023

I’m speaking at the Heart-Centred Business Conference on the 18th to 21st May at Peppers in Noosa, Australia. I'll be sharing all of my latest advice around using Instagram to grow your business and I'm delighted and super honoured to be sharing the stage alongside incredible people, including two of our former podcast guests. The first being Natarsha Bamblett, who is Queen Acknowledgements who shared with us how to create powerful acknowledgements of country. The second is Louise O'Reilly who is speaking about how inclusivity can actually grow your business.

Alongside these powerhouses of wisdom, there is Leonie Dawson, Aileen Barrett, Michelle Smith, and Brigit Esselmont and, of course, Tash Corbin herself. If you would love to join us at this conference, go ahead now and snap up your ticket here and enter the code EMILY50 for a $50 discount.

LINKS: 

Connect with Tash Corbin: 

Website: www.tashcorbin.com

Podcast: Heart-Centred Business Podcast by Tash Corbin 

Instagram: @tashcorbin

Join me in the Heart-Centred Business Conference 18th to 21st of May at Peppers in Noosa! Grab your tickets here and use the code EMILY50 for $50 off your ticket price. 

Previous episodes mentioned: 

• How inclusivity can grow your business with Louise O’Reilly
• Natarsha Bamblett on creating powerful Acknowledgements of Country
• How to improve your value proposition with Tash Corbin

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

If you feel like you don’t have enough time to get everything done and you’re trying to do it all without much to show for it, this episode is a must listen. In a world where every piece of information is at your fingertips, you don’t need another time management strategy. What you need are the tools, techniques and wisdom to create a more spacious, meaningful and rewarding life and that’s exactly what we’re talking about today. 

WELCOME MELISSA AMBROSINI & NICK BROADHURST



In this episode I’m joined by two amazing guests, Melissa Ambrosini and Nick Broadhurst, who have recently released their revolutionary book, Time Magic. We’re talking today about some of the incredible lessons in this book that teach how to create the spacious, fulfilling life you’ve always imagined. 

Melissa is a best selling author, host of the top rated podcast, The Melissa Ambrosini Show, TedX speaker and devoted mother to daughter, Bambi. Melissa’s husband, Nick, is a singer, songwriter, producer and author and together they have created a life of joy, wellness, love and dedication to sharing their wisdom with others. 

TIME MAGIC

With practical applications you can start implementing straight away, Melissa and Nick share tips and strategies to free up hours, weeks and even years of your life and what to do with your newfound time. They provide simple techniques to increase your productivity, skyrocket your creativity and completely change your mindset around health and ageing. This is a book for people who are feeling time poor, stretched and stressed out parents, entrepreneurs, employees, creatives, and anyone hungry for a more spacious and meaningful life.

TIME POOR AND BURNT OUT

Our conversation today centres around how Time Magic came about, the inspiration for writing the book and some of the incredible strategies Melissa and Nick write about. Nick and Melissa reflect on their lives before prioritising their time, struggling with being present, saying yes to everything and ending up burnt out with chronic and adrenal fatigue. Nick shares that awareness is the first step and how this journey has enabled them to create more space for the things they love and what brings them the greatest sense of meaning. 

We talk about how Melissa and Nick have implemented the strategies they discuss in Time Magic, their schedules, and the importance of being intentional. 

BECOMING A MOTHER

Having recently become a mother to their beautiful daughter, Bambi, Melissa shares how her journey into motherhood has changed her life, what her schedule looks like now and how she continues to implement strategies in Time Magic in a sustainable way. She shares how her priorities have changed, the need to adjust her expectation on herself when you become a mother and the importance of being present. 

THREE TIPS TO CREATE MORE TIME

If you are interested in discovering ways that you are losing time and simple, practical ways to claim it back, Nick and Melissa share three tips from Time Magic that you can implement straight away. Nick shares a micro strategy that saves daily time and frustration, and Melissa talks about looking at where you are spending time digitally each day to discover where things might need to shift. 

Nick talks about looking at your mindset around health and ageing and discusses the chapter in Time Magic called Everyday Longevity, which focuses on prioritising your physical and mental health.

If you know that your life isn’t where you’d like it to be, you’d like to create more spaciousness for the things that light you up and prioritise your mental and physical health, I know this episode is going to be a great service to you and inspire you on your journey. 

Resources Mentioned in this Episode:

• Time Magic (Book)
• Mastering Your Mean Girl (Book)
• Open Wide (Book)
• Comparisonitis (Book)
• Instagram: https://www.instagram.com/melissaambrosini/

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

What we believe about ourselves and our potential to earn profit is important, and more often than not translates straight to our bottom line. While it can be challenging to change up the patterns we’ve always lived with, viewing money from a positive mindset is a skill that anyone can learn. It’s never too late to make a change and begin creating profit with intention and the belief that good things are coming your way. 

WELCOME CLARE WOOD

Today I chat with Clare Wood, qualified accountant turned money mentor and first-time author. Clare helps business owners to massively scale their profits through the power of money management and the concepts of money mindset. She teaches that our beliefs and past experiences with money ultimately affect how we act in business, and in her book Intentional Profit, Clare aims to inspire people to master their mindset for a wildly wealthy business. 

In our conversation, Clare defines intentional profit and shares some of the money mindset challenges that she continues to experience in her own life. She shares how she continues to work through them, and her thoughts around building a business that will continue to grow month upon month, and year by year. 

DREAMING BIG

Despite creating some amazing successes in her business, Clare has never seen herself as someone extraordinary. She’s just someone who had a big dream and decided to chase it. Sharing the journey that brought her dreams into reality, Clare encourages us to take inspired and aligned actions to move us closer to the things we want.  

MONEY MINDSET

Ten years ago, Clare’s life looked completely different. She was far from achieving the goals she had in mind, and didn’t even know what money mindset was. However, through educating herself and learning the skills required to shift her thinking, Clare started to see her dreams become a reality. She reminds us that we can start to create the life that we want when we believe positive things are coming for us, and take action to make change happen. 

LEANING INTO INTENTIONAL PROFIT

When it comes to investing, there are no guarantees that things will work out. There can be a lot of fear around taking a risk. Having experienced many disappointments in her own business journey, Claire now sees losses as catalysts for learning and growth. She discusses how reframing failure as part of success will cause us to lean into creating profit with intention and confidence. Clare believes in pushing through the discomfort, knowing that what’s on the other side is potentially even bigger and better than expected. 

The path to success and achieving your dreams is not linear, and every business experiences cycles of loss and gain. However, Clare knows from her own experience that changing our learned, problematic patterns around money will set us free from our fear of failure and release us into our potential.

There’s power in doing money mindset work, and I know that Clare’s wisdom will inspire you to step out and implement the strategies that will create the business and the life you’ve been dreaming of.

LINKS: 

Clare's book: Intentional Profit

Where to find Clare Wood: 

Website:   https://clarewood.com 

Instagram: @clare_wood_coach

Facebook: @clarewoodcoach

LinkedIn: https://www.linkedin.com/in/clarewoodcoach/ 

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 

Facebook: https://www.facebook.com/emilyclareosmond

Leaving your 9 to 5 to pursue a creative dream full-time may sound a little out there. Some people may even call it crazy. But when you know what you want and you know what you’re good at, it can work. All you need is a little faith. 

WELCOME TRISH BURTON

Today I sit down with Trish Burton, who courageously walked away from her job as a school teacher to follow her passion for making art. Trish is now a Melbourne-based artist, designer and art educator with a dedication to inspiring creativity in others and creating works that evoke personal connections. 

In our conversation, we discuss the rigidity that came with school teaching and how it no longer worked for Trish. She wanted freedom and knew she could get more out of life. This realisation led her to take the leap of faith into creating a life she really wanted and starting her own creative business. 

NICHING DOWN TO FOLLOW YOUR PASSION

While Trish found stability and grew her business through corporate graphic design, she eventually made the decision to let go and pursue the work she was truly passionate about. Trish shares how she turned her world upside down to niche down on illustration, and we discuss how putting out what you really love into the world will bring the work to you.

GETTING RID OF NEGATIVE SELF-TALK

Trish is an optimist, with a wonderful mindset and strong self-belief. However, her self-talk wasn’t always positive, and Trish discusses how reframing things and recognising the wins along the way changed how she saw herself and her work. She’s learnt how to be okay with failure and how to show up in confidence in the face of it. 

LEARN BY DOING



There’s no ‘right’ way to do business, and sometimes you just have to get stuck in and figure things out along the way. Trish talks about learning from the mistakes as well as the successes, and how feedback can be a catalyst for improvement. We discuss throwing yourself in the ring and how it often has a greater impact than observing from afar. 

Pursuing a creative passion can feel like chasing a pipe dream. But with the right mindset, strategy and a healthy dose of self-belief, it really is possible. Trish leads by example with her amazing positivity, humour and zest for life. Never taking herself too seriously, Trish shares such valuable insight into growing a business and finding the time to laugh along the way.

Where to find Trish Burton: 

Website:  https://trishburton.com.au/

Instagram: https://www.instagram.com/trishburtondesign/

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond

With all the hard work that comes with building a business, it can quickly feel impossible to juggle work and your personal life in a productive way. And while it’s so exciting to throw everything into creating something of your own, how do you find a balance that allows you to live the life that you’re looking for? 

WELCOME LAURETTA HAMILTON

Today I’m chatting with the wonderful Lauretta Hamilton, who made the leap from working under a franchise model to starting her own birth education business. Lauretta is an acuneedling midwife who helps birthing women and their partners feel prepared for and excited about their births through in-person classes and online sessions. 

In our conversation, Lauretta shares the backstory on how she made the move to become a business owner, including how she weighed up the pros and cons and got really clear on what she wanted out of life. Lauretta talks about the hopes she has for her business, the struggles she often faces and the practical steps she takes towards continuing growth. 

BATTLING IMPOSTER SYNDROME

So many of us experience imposter syndrome when we step out of our comfort zone, and this certainly was true for Lauretta when it came to creating her own course. We discuss the fears that come up around this, and how to quieten that little voice that tells us we’re not enough. We also talk about shifting our mindset to prioritise connection over perfection. 

RELEASING THE PRESSURE TO PERFORM

For many women, life is not consistent. However, we tend to put so much pressure on ourselves to get it all done perfectly. Lauretta shares the challenges she continues to face as she grows her business while raising a family. We talk about going easy on ourselves when things don’t go to plan and finding solutions that work for our unique situations. 

FINDING SUPPORT THROUGH OUTSOURCING 

Lauretta loves so many aspects of running a business that she’s often tempted to wear all the hats. However, making the investment to work with a virtual assistant has freed up so much of her time and relieves her of that mental load. Lauretta encourages us to get help where we can so that we can achieve the work/life balance we’re all searching for. 

We’re all on our own unique journey, and there’s no one way to successfully build a business. Lauretta’s honesty about where she’s at is a beautiful reminder that while we all struggle to make it work at times, our love for what we do will keep us going.

LINKS: 

Where to find Lauretta Hamilton: 

Website:  https://midwifelauretta.com.au/ 

Facebook: @ballaratborncalmbirth

Instagram: @midwifelauretta

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond

Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling. 

WELCOME CASS AGGETT

In this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showcase the expertise through a strategic website and aligned branding. 

In this conversation we discuss how Cass has evolved her business over time, where she started, the types of offerings that she started out with, and how these have evolved and grown. Cass shares the decisions made behind choosing where to place her focus, as well as finding her ideal client. 

NICHING DOWN TO FIND YOUR IDEAL CLIENTS

Through a fluke, early on in her business Cass found that she was working largely with clients in the health and wellness industry and found that she absolutely loved it. She explores how she managed to niche down heavily into this specific industry and was able to then attract more of her ideal clients. 

TAKING THE LEAP TO WORK IN YOUR BUSINESS FULL TIME

Cass also shares what that process has looked like from leaving her public service role to working full time in her business. She discusses the strategies and the planning around her schedule that she's implemented to help her really set herself up to be productive, flexible and happy in her own business.

PROGRESS OVER PERFECTION

Cass is a serial perfectionist and had to learn that progress is far better than perfection. She advises us to spend our time effectively and get our offerings out there to the world and then we can refine them if needed. 

Finding the courage to leave your full-time job and start your own business is not an easy task, but it can be one of the most rewarding things you can do.

I absolutely loved listening to Cass’ experience and advice. She generously gives us her biggest tips for growing a business so make sure you tune in and listen carefully! 

LINKS: 

Where to find Cass Aggett: 

Website: https://www.cassaggett.com.au/

Facebook: https://www.facebook.com/cass.aggett

Instagram: https://www.instagram.com/cass.aggett/

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

Do you have an overly complicated website with multiple offerings? 

Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition? 

There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future. 

It’s so important to make sure you're selling your product or service in a way that feels authentic and in alignment with you and your brand, while also making it super easy for potential clients to understand and engage with what you have to offer.  

LET’S TAKE A CLOSER LOOK WITH A CASE STUDY

Today’s episode is a case study exploring how Michelle Johns has created a simple business that fits in around her life. Michelle is a leadership coach who supports women to become confident and empowered to successfully lead a team for the first time through a mix of coaching, training and mentoring. 

INTRODUCING MICHELLE JOHNS

Michelle has more than 20 years of experience as a leader in the corporate world and has an extensive background in change management, qualifications in organisational psychology and leadership, and is passionate about bringing more feminine energy into the boardroom. 

I’ve been working with Michelle in The Modern Marketing Collective and on my retreats and I’m absolutely thrilled to be bringing all of her sage advice and experience to you today to help you simplify your business, structure your offers and find the best way of selling that feels good for you. 

THE NITTY GRITTY

Michelle takes us through how she structures her program, private coaching, group mentoring sessions, and networking. Michelle explains what brings many of her clients to her business. Quite often it comes down to the environment they're working in, many in male dominated industries, and they’re not being heard. Michelle will work together with them to find different strategies to manage those situations. 

SIMPLIFY YOUR BUSINESS 

I know that the process of simplifying a business is not always easy. You'll need to let go of non-essential products or services and rethink your marketing and sales strategies to better reflect your vision. You may also need to shift your mindset, as many business owners feel huge pressure to constantly add more features, products, or services in order to keep up with the competition.

Michelle takes us through how she simplified her program structure, her overcomplicated website, and her offerings into a much simpler way of doing business and she feels far lighter now. She takes us through her marketing, lead magnets, experimenting, building credibility, and how she makes her business work around everything she enjoys in life.  

I recommend focusing on what truly matters to your ideal client and what fills you up with light and passion. By simplifying your business, you can create a much better customer experience for everyone involved and sell your products in your own way without feeling pushy or salesy. 

Listen in to hear Michelle’s journey and how she has built a business she absolutely loves through simplifying, selling her way and using strategic focus to plan for the future.

LINKS: 

Where to find Michelle Johns: 

Website: https://www.braveheartcoach.com.au/

Facebook: https://www.facebook.com/michellebraveheartcoach

Instagram: https://www.instagram.com/braveheartcoach/

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies.

CUE THE ONLINE BUSINESS MANAGER

This is where an online business manager can come in. An online business manager, or OBM, is a professional who works remotely to help manage the daily operations of a small business. OBMs can take on a wide range of tasks, from project management and delegation to financial planning and marketing. They act as a bridge between the business owner and the team and contractors working on the business, ensuring that everyone is on the same page and working towards the same goals.

INTRODUCING MY ONLINE BUSINESS MANAGER - CAT DUNN

Cat Dunn is my online business manager and I actually found her in The Modern Marketing Collective! Cat has spent 14 years across admin, marketing, and communications before starting her own business in 2022. Cat originally began as a virtual assistant before quickly moving into online business management where she is passionate about working with female coaches to help scale their businesses, make more money and impact more lives.

Cat describes the difference between a VA and an OBM as the OBM is the architect and the VA is the builder. They work alongside each other and the rest of your team to ensure that everything runs smoothly and you have the space you need to create. 

DECIDING WHEN TO HIRE

So, how do you know if hiring an OBM is right for your small business? Here are a few signs to look out for:

1. You're feeling overwhelmed - If you're struggling to keep up with the demands of running your business, it may be time to bring on some additional support.
2. You're not making progress towards your goals - If you're feeling stuck or like your business isn't growing as quickly as you'd like, an OBM can help you create a roadmap and keep your team on track.
3. You're spending too much time on administrative tasks - As a business owner, your time is valuable. If you're spending too much of it on administrative tasks, an OBM can take those tasks off your plate and free you up to focus on more strategic activities.

IT ALL COMES DOWN TO THE RIGHT PERSON AND THE RIGHT FIT

Once you've determined that hiring an OBM is the right move for your business, Cat takes us through how to find the right person for the job. Here are a few tips:

1. Look for someone with experience - OBMs come from a variety of backgrounds, but ideally, you want to find someone with experience in your industry or a related field.
2. Check their references - Make sure to speak with past clients and colleagues to get a sense of the candidate's work style and reliability.
3. Set clear expectations - It's important to have a clear understanding of what you expect from your OBM and to communicate those expectations clearly from the outset.
4. Start small - Consider starting with a small project or trial period to make sure the OBM is a good fit before committing to a longer-term contract.

HOW TO BE A DREAM CLIENT

Cat shares her top tips on how to be a dream client for your OBM to ensure they can be effective and efficient in their role. You need to work together as a team, trust your OBM and provide the framework so you can build a truly rewarding relationship that allows you to focus and grow your business for years to come. Cat only works with clients where she feels she can care about their business as much as they do so I encourage you to find an OBM that truly cares and is passionate about what you do. 

Hiring an OBM can be a great way to take your small business to the next level. By delegating tasks and streamlining operations, you can free up more time to focus on growing your business and achieving your goals.

LINKS:

Where to find Cat Dunn: 

Website: https://msha.ke/itscatdunn.obm

Facebook: https://www.facebook.com/itscatdunn.obm/

Instagram: https://www.instagram.com/itscatdunn.obm/

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

INTRODUCING EMMA MASLEN

Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview. 

WHERE IT STARTED

Emma started her business 5 years ago and would meet with her clients on a one-on-one capacity in cafes to write their resumes. Then covid hit and she had to change her business structure to move her packages online. She developed her website and packages over time and ended up with an extensive website that wasn’t intuitive and clients had to go to multiple pages to find out what she actually offered. 

So she had to stop and reflect on what she actually liked working on the most, which was interview coaching. She simplified her packages and now includes everything from resume writing to LinkedIn profiles as well as interview coaching in an easy to find program that helps professional women walk into the interview room feeling confident, upbeat and positive. 

PRICING EVOLVES OVER TIME

Emma definitely experienced imposter syndrome in the beginning of her business. But over time she found confidence in her skills, knowledge and experience and felt empowered. The demand increased for her services and she was working around the clock so she started to regularly increase her prices and has built a powerful business structure that suits her, her family and the life she wants to create. 

REACH FURTHER

Emma was mainly operating through a word-of-mouth marketing structure and then she found The Modern Marketing Collective which helped her market her business to a much greater audience and discover her passion for posting regularly on LinkedIn and using video marketing. She now has a great following and loves posting a mixture of educational posts, testimonials and sales posts in a very organic and authentic way. 

YOU CAN SAY “NO”

Throughout Emma’s business journey she’s learned that sometimes working with a particular kind of client will not be worth the money. She’s in a much better mental state if she doesn’t have to deal with the stress of turning around and working with someone who is incredibly demanding. It’s important to be discerning and find your ideal client to have a positive, successful and rewarding partnership throughout your business relationship. 

I loved listening to Emma’s journey. If you're looking to improve your resume and interviewing skills, you can work with her in her online Not Just a Resume Template program, or 1:1 via her Resume Rescue, Next Level Career and Job Interview Coaching packages. 

I encourage you to learn from her triumphs and challenges, marketing strategies, how she maps content, her advice and the experience that has come from running a very successful business for over five years.

Enjoy!

LINKS: 

Where to find Emma Maslen: 

Website: https://www.rescuemyresume.com.au/

LinkedIn: https://www.linkedin.com/company/rescue-my-resume/

Facebook: https://www.facebook.com/rescuemyresume.au/

Instagram: https://www.instagram.com/rescuemyresume/?hl=en

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower



Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond 

Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again!

I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable content doesn’t do the same thing as long content - it won’t help you get found and it certainly doesn’t drive your audience to take action.

Content that helps drive search engine optimisation (SEO), that serves your audience and shows them you can really help solve their problem is what I like to call meal content.

It doesn’t take long to map out what this longer-form content should look like. In this episode, I provide you with the questions you need to ask to work out your content themes and determine your key messages. Doing this will help you meet your customers where they’re at, and move them to where they want to be. This is what helped attract people to come and work with me and it got me to making six and multi-six figures.

I share three simple activities that will help you come up with content ideas for your business:

1. Conversations with your customers
2. Do not feel as though you have to reinvent the wheel
3. Headline mining

These are three different ways that are really simple for you to continuously find different ideas to create really valuable, longer-form content in your business. The kind of content that showcases your expertise, shows your audience that you understand them and demonstrates you have the solutions that will help.

This is content that has longevity - people can search it and it helps build your portfolio of knowledge and expertise. When someone comes across you, they can dive into that and very quickly receive a lot of value. It shows that you understand that you can help them and helps them want to take the next step of working with you.

So - without further ado, go you good thing! Dive in and start creating some incredible content for your business.

LINKS: 

Previous episode mentioned:

Ep 251 - WTF is ChatGPT?! And how to leverage it for your marketing

Resource mentioned:

How to Create an Exceptional Online course in 2023

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

• Website: https://emilyosmond.com/ 
• Instagram: https://www.instagram.com/emilyosmond/ 
• Facebook: https://www.facebook.com/emilyclareosmond