The Emily Osmond Show

When I launched this podcast, there were a few women who I knew I really, really wanted to bring onto this show. Alisha Rose Kruger was one of them. Alisha opened my eyes to the way our bodies and hormones as women are really working - even when we aren’t aware of it. And she’s taught me how we can use this knowledge to thrive in life and business.

So listen in as we discuss what our inner seasons are exactly (if you haven’t heard of these before - prepare for your mind to be blown just like mine was!) and how we can use them to our advantage to avoid burnout, fatigue, our inner critic and more.

WE MENTIONED: CLUE Period Tracking App

FOLLOW ALISHA: Website | Instagram | Free Resources

MY DETAILS: Website | Instagram | Free Resources

Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!!

We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too.

No no no!

Instead of stating and telling, discuss, ask, invite, ENGAGE.

As business owners, our captions are there to create a deeper sense of connection with our audience AND to generate engagement.

Captions are conversations.

And the more engagement our content receives, the better it will rank with the Instagram algorithm, meaning the MORE of our audience Instagram will show it to and the higher the chance of it being shown on the Explore tab too, to help us be exposed to thousands more people.

But know it might seem hard to come up with great captions so let’s look at some tips in today’s episode!

MY DETAILS: Website | Instagram | Free Resources

In today’s episode I’m speaking with the AMAZING Melbourne family and newborn photographer Jess Worrall.

When I went to launch this podcast, I asked the members of my private coaching group, The Modern Marketing Collective, who they would love to hear on the show.

And I won’t lie - I was a little surprised! I expected them to mention some of the “big names” that we’ve all probably heard of.

But instead, they said they really would love to hear from others just like them who are in the trenches building their business.

People who are “in the making” rather than those who have “made it”.

People BEFORE they get to millionaire status with 50 staff!

So I thought, who better to bring on than one of my own students, the very talented (and all round legend) Jess Worrall who I personally consider as having “made it” 100 times over, but who I know has so much to share as she continues to grow her business.

In this episode I speak with Jess about how she has evolved her business over the past two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients who *have* to work with her.

So I hope you enjoy this episode as much as I loved speaking with Jess!

JESS WORRALL: Website | Instagram | Freebie

MY DETAILS: Website | Instagram | Free Resources | Retreat

HOW TO SUPPORT THE SHOW:

Write me a review & I’ll give you a shoutout in a future episode!

Subscribe so that you don’t miss an episode!

Screenshot as you listen, share to your social media & tag me so I can repost!

It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own!

When someone searches for you on Instagram - or stumbles across you - they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio.

Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate to your audience what you are all about and why they should follow you (or not!).

I am all about showing up on Instagram as people (not faceless companies) - and creating connections and relationships. Your Instagram bio can help you do this. So to make it super simple and actionable for you I have put together a checklist that you can use to audit your bio. Let’s get into it!

Plus this October 25th to 27th I’m running a business retreat in the beautiful country Victorian town of Trentham. It’s an opportunity for you to spend a full weekend working ON your business and having me help you do it!

The retreat is all about taking your business and your brand to the next level to help you create a stronger connection with your audience, a more premium experience and a more profitable business. Three deep dive workshops, a small group of amazing women in business, gourmet meals and two stunning venues including my amazing client Acre of Roses that we’ll be taking over for the weekend.

To find out more go to emilyosmond.com/retreat. We have a few last spaces left so do book in quickly.

MY DETAILS: Website | Instagram | Free Resources

I’m joined by biz coach and brand consultant Suz Chadwick who is a total cheerleader of women in business, the leader of her own community inside the Brand Builders Academy and the host of the Brand Builders Lab Podcast.

Hear how Suz got her start, what she put her mortgage on the line for in the early days of her business, how to move past the fear of what other people think, and figuring out which advice to actually listen to, the question to ask yourself when things don’t work out, the realities of running events (and filling them), and Suz’s clever strategy to getting her book published that EVERYONE can use, which sums up when we should be asking ourselves “What Would Suz Do?”

MENTIONED:

Serotonin Eatery, Melbourne

The One Minute Commute by Robert Gerrish

The Four Stages of Competence

My episode on Brand Builders Lab Podcast: 7 Advanced Instagram Strategies

SUZ CHADWICK: Website | Instagram | Brand Masterclass | Brand Builders Lab Podcast

MY DETAILS: Website | Instagram | Free Resources | Retreat

HOW TO SUPPORT THE SHOW: