The EMpire Diaries

In this episode, business coach and organic social media marketing strategist Emily Mallender shares how to build a social media marketing strategy that actually generates leads, enquiries and paying clients - without relying on paid ads.

If you’re a female entrepreneur, mum in business, service provider or personal brand who is posting consistently but not getting results, this episode will show you exactly what’s missing.

This is not about posting more.

This is about building a clear, structured organic marketing strategy that converts.

Inside this episode, you’ll learn:

✨ What an organic social media marketing strategy really is (and why most people get it wrong)

✨ The difference between marketing activity vs marketing strategy

✨ Why posting consistently without a plan leads to no enquiries and inconsistent income

✨ The simple customer journey that turns strangers into paying clients

✨ How to move your audience from visibility → trust → enquiry → sale

✨ The 3 types of content you must create: trust, competence and demand content

✨ Why organic marketing can outperform paid ads for small businesses

Emily also breaks down the biggest mistake women in business make, trying to sell to cold audiences without building trust and how to fix it with a simple, repeatable strategy.

If you want to attract better quality clients, increase enquiries and grow your business using Instagram, Facebook or TikTok organically, this episode is essential listening.

🚨 If your social media isn’t converting, this is why:

• You’re posting consistently but getting no leads

• You’re visible but not trusted

• You’re busy online but not making money

👉 This episode will show you exactly what to fix.

🎙 New podcast episodes every Wednesday at 7AM (UK)

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community — ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:

👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you...I’d love to connect.

Real strategy. Real conversations. Real women building EMpires. 🩷✨

In this powerful coaching episode, business coach and marketing strategist Emily Mallender breaks down the 3 critical stages of business growth for women in business, and why so many female entrepreneurs get stuck in the “Hot Mess” stage - feeling overwhelmed, overworked and underpaid despite working hard.

If you’re a female entrepreneur, mum in business, service provider or personal brand who feels constantly busy but not making the progress or income you expected, this episode will help you understand exactly where you are in business and what you need to do next to move forward.

Inside this episode, you’ll learn:

✨ The 3 stages of business growth every woman in business must navigate

✨ Why the Hot Mess stage leads to burnout, stress and inconsistent income

✨ The real reason your business feels chaotic, even when you’re doing “all the things”

✨ What you should actually be focusing on at each stage of business

✨ How to move from overwhelm into structure, clarity and control

This episode is a foundational coaching episode designed to help you understand how to grow your business in the right order, so you stop repeating cycles, overworking and second-guessing yourself.

If you want to build a business that feels structured, profitable and sustainable, this episode is essential listening for women in business and female entrepreneurs.

🎙 New podcast episodes every Wednesday at 7AM (UK)

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community — ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠

A supportive space for women in business and mums in business to grow their confidence, brand and income.

👉 ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:

👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real strategy. Real EMpires. 🩷✨

⚠️ Trigger Warning: This episode contains discussion of domestic abuse and violence.

This episode shares a powerful domestic abuse survivor story and explores the realities of domestic violence and support for survivors in the UK.

In this powerful and deeply moving episode, I sit down with Deborah Jones, founder and CEO of Resolute Women’s Support Services, a charity dedicated to supporting women affected by domestic abuse and violence across the UK.

Deborah’s journey is one of extraordinary strength.

After surviving ten years of domestic abuse, she rebuilt her life with her two children and began the long process of healing. During that journey, Deborah discovered something deeply troubling - the systems designed to protect victims were often failing the very women they were meant to help!

Rather than staying silent, Deborah turned her lived experience into action.

In 2021, she founded Resolute Women’s Support Services to provide trauma-informed, survivor-led support for women navigating life after abuse.

Today, the charity offers counselling, EMDR therapy, holistic support, advocacy through the criminal justice system, and compassionate services led by people with lived experience.

But Deborah’s work goes even further.

Driven by her own experience, she launched a campaign called Tag & App, calling for a national GPS proximity tagging system for domestic abuse perpetrators, technology designed to alert victims if an offender comes within a restricted distance, providing an additional layer of protection that could help prevent further harm and ultimately save lives.

At the time this episode is released, this campaign has reached a historic moment, with the proposal being expected to be announced in the media publicly by Deputy Prime Minister David Lammy.

In this conversation, we discuss:

✨ Deborah’s personal story of surviving domestic abuse

✨ The realities many survivors face when seeking help

✨ The gaps that still exist within the systems designed to protect victims

✨ Why survivor-led services are so important

✨ The work Resolute Women’s Support Services is doing to support women across the UK

✨ The campaign pushing for a national GPS proximity tagging system

✨ What real change in protecting women could look like

This conversation is raw, courageous and incredibly important.

Deborah’s story is a powerful reminder that even after the darkest chapters, one person’s courage can spark change that protects countless others.

If this episode moves you, please consider sharing it, because awareness, conversation and action are how real change begins!!

Resources & Links

Resolute Women’s Support Services

Support, advocacy, counselling and survivor-led services for women affected by domestic abuse.

https://www.resolutesupport.uk/

Kulpa Cloud

Technology designed to alert victims if a domestic abuse perpetrator enters a restricted proximity zone.

https://www.kulpacloud.com/

Support Resources

If you or someone you know is experiencing domestic abuse, confidential help is available:

National Domestic Abuse Helpline

📞 0808 2000 247

https://www.nationaldahelpline.org.uk/

Refuge

https://www.refuge.org.uk/

In this powerful coaching episode, Emily breaks down why trying to do everything yourself is one of the biggest reasons women in business feel overwhelmed, stuck and burnt out, even when they’re successful.

If you’re a female entrepreneur, mum in business, or personal brand who feels stretched, mentally overloaded, or like your business relies completely on you, this episode will help you understand how to build systems and support that create real freedom.

Inside this episode, you’ll learn:

✨ Why “trying harder” is no longer the answer once your business starts to grow
✨ The difference between being busy and being supported
✨ How systems remove stress, mistakes and mental load
✨When and how to start getting help without losing control
✨How to build a business that works even when you step away

This episode is part of The EMpire Blueprint series, designed to help women build profitable, sustainable and well-structured businesses without sacrificing their time, energy or family life.

If you want to grow without burning out or becoming the bottleneck in your own business, this episode is essential listening.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

In this powerful coaching episode, Emily breaks down why so many women in business are working harder than ever but still not making the money they deserve, and what to do about it.

If you’re a female entrepreneur, mum in business, or service/product-based business owner who feels exhausted, resentful, or quietly underpaid for the effort you’re putting in, this episode will help you understand exactly where things are leaking and how to fix them.

Inside this episode, you’ll learn:

✨ Why underpricing is one of the biggest causes of burnout for women

✨ How boundaries and pricing are deeply connected

✨ Why “just charge more” doesn’t work without structure

✨ How to price in a way that supports your life, not drains it

✨ How to stop overdelivering and start running a sustainable business

This episode is part of The EMpire Blueprint series, designed to help women build profitable, confident and well-structured businesses that don’t rely on exhaustion or self-sacrifice.

If you want more income, more time and more self-respect in your business, this episode is essential listening.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

In this powerful coaching episode, Emily breaks down how women in business can build real visibility without burning out, disappearing, or feeling overwhelmed by content creation.

If you’re a female entrepreneur, mum in business, or personal brand who knows you need to be more visible but feels exhausted, inconsistent, or unsure what to post, this episode will give you a calm, sustainable strategy that actually works.

Inside this episode, you’ll learn:

✨ Why posting more doesn’t create more clients
✨ The real reason visibility feels emotionally draining for women
✨ How to show up consistently without forcing yourself or faking confidence
✨ The difference between being everywhere and being trusted
✨ How to build authority and demand without chasing trends or burning out

This episode is part of The EMpire Blueprint series, designed to help women build a profitable, aligned and sustainable business without sacrificing their energy, family or identity.

If you want to grow your audience, attract aligned clients and build a personal brand that works for you (not against you), this episode is essential listening.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

In this deep coaching episode, Emily breaks down why so many capable women in business feel stuck, hesitant or constantly restarting, even when they know what they’re doing.

If you’re a female entrepreneur, mum in business, or woman building a personal brand who feels like you’re overthinking, second-guessing yourself, or changing direction too often, this episode will help you understand exactly what’s happening and how to fix it.

Inside this episode, you’ll learn:
✨ Why clarity doesn’t come from thinking more - but from deciding
✨ The real reason decision-making feels heavy for women in business
✨ How fear and discomfort disguise themselves as “lack of clarity”
✨ Why constantly starting again kills momentum, confidence and income
✨ How to stop self-sabotaging and commit long enough for results to compound

This episode will help you stop hovering, stop waiting to feel ready, and start moving forward with calm confidence and intention, without burning everything down and rebuilding from scratch.

If you’re ready to grow your business with more clarity, self-trust and decisive leadership, this episode is essential listening.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

In this powerful coaching episode, Emily breaks down the exact 5-stage blueprint every woman in business must build in the right order to create clarity, confidence, consistent income and long-term success.

If you’re a female entrepreneur, mum in business, or an ambitious woman who feels busy but stuck, overwhelmed, underpaid, or like you’re constantly starting again, this episode will show you why and exactly what to do instead.

Inside this episode, you’ll learn:

✨ The 5 foundational stages of building a business that actually works

✨ Why most women skip steps and end up burnt out or doubting themselves

✨ How clarity, decision-making, visibility, pricing and systems fit together

✨ The real reason “doing more” isn’t moving your business forward

✨ How to stop rebuilding and start growing with intention

This episode sets the foundation for everything that follows on The EMpire Diaries, blending real strategy, mindset, business structure and lived experience.

If you want to grow a business that supports your life (not consumes it), this episode is essential listening.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

This is the story I’ve never fully shared.

In this deeply personal episode of The EMpire Diaries, Emily Mallender shares her real journey, from becoming a teenage mum, feeling judged and underestimated, to finding her voice, building confidence, and creating a life and business she’s proud of.

This isn’t a highlight reel.

It’s an honest look at the years no one saw, the self-doubt, the quiet burnout, the bathroom-floor moments, and the small decisions that slowly changed everything.

Emily talks openly about learning to stop shrinking, stepping into uncomfortable rooms, rebuilding her identity, and why personal development became a lifeline, not a trend.

She also shares how connection, community and courage helped her go from feeling invisible to facilitating over £127 million in business through the communities she helped build.

If you’ve ever felt behind, underestimated, or unsure whether you’re allowed to want more - this episode is for you.

This episode is for:

✨ women who became mums before they felt ready

✨ female entrepreneurs finding their confidence

✨ women rebuilding their identity

✨ anyone who knows there’s more for them but doesn’t know where to start

You are not behind.
You are not broken.
You are becoming the most EMpowered version of yourself.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.

If you’ve ever felt like you’re meant for more but fear, doubt, judgement, or comparison keep pulling you small - this episode will change something for you!

In this powerful opening episode, Emily Mallender (business coach, marketing strategist and mum in business) teaches the 6-step framework to stop shrinking, build confidence, and step into the woman your EMpire needs.

Emily shares real, unfiltered insights from her own journey, becoming a teenage mum, rebuilding her life from the ground up, leading communities that generated over £127M in business, and learning what it really takes for women to rise.

This episode is packed with mindset shifts, identity work, confidence coaching and practical action women can take today to grow their business, their self-belief, and their life.

Perfect for female entrepreneurs, ambitious women, mums in business and anyone ready to stop playing small.

You’ll learn from this episode:
✨ Why women shrink - and how to stop
✨ The identity shift every entrepreneur must make
✨ How to build confidence without waiting to “feel ready”
✨ The micro-brave actions that change everything
✨ How to embody the next-level version of you
✨ What stepping into your EMpire really looks like

If you’re ready to rise, this episode is your moment.

🎙 New episodes weekly

💗 Connect With Emily & Join The EMpowered Collective

If this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…

✨ Join my free community - ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠ A safe, supportive space for women and mums in business to grow their confidence, brand and income. We have lots of online and in-person events.

👉 Join here: ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠

✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠

Come and tell me what landed for you. I’d love to connect.

Real women. Real stories. Real EMpires.