Friends, help me welcome Maddie Peschong from Sioux Falls, South Dakota. I’ve been following her for years, and I’m so excited to have her in a guest to discuss being a multi-passionate woman and juggling not only her various businesses but also her personal life too. Maddie is first a brand photographer, meaning that she takes beautiful photographs for personal and commercial businesses to bring visual strategy to their marketing. With her marketing background, Maddie saw how she could help brands get “pretty photos with a purpose” to help business owners tell the story of their business and use visuals to communicate a message to their ideal audience. In addition to photography, Maddie also has a studio in Sioux Falls. This is home base for her photography busienss, where she holds photo shoots for her clients. And it’s a passive income source that she also rents out to other photographers and small events in the community. Lastly, Maddie has taken all her skills and strategies and found a way to help other business-minded women get to the next level. With her Confident Creative Mastermind, she helps entrepreneurs grow and scale their business so they run a business that is successful and fulfilling. Listen to the full episode for all of Maddie’s talents and business tips, and be sure to give her a follow on social for updates! Key Takeaways:
- Prune back services to maximize time. Found 1-2 offers that fill her life (and meet her budget needs) so that she can serve people while being intentional with her time.
- Photography offers are more of investment because of strategic, 1:1 time with clients
- “I don’t think balance really exists. It’s more about work-life integration…and understanding that there are seasons where you have to be more focused at work, and times when you have to be more focused at home.”
- There’s a science and an art to social media/digital marketing
- Sometimes you aren’t the most competitve business in terms of skill, but your brand CAN be. Your brand and personality can help get more reach, more loyalty, and more sales and opportunities.
- Knowing when and how to pivot comes with time and experience. And sometimes you can’t even see it coming.
- It’s important to reach out to other entrepreneurs not only online, but connecting with those in your community in real life.
Connect with Maddie That was a great episode, right??? If you want even more from Maddie, check the links below to get all her up-t0-date info: Website — https://www.maddiepeschong.com IG — https://www.instagram.com/maddiepeschong/ Reels Download — https://www.maddiepeschong.com/get-reel Find her Take It Personally Podcast: https://podcast.maddiepeschong.com/ Follow WhiteSpace Studio: https://www.instagram.com/whitespacestudio_sf/