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In our final podcast of the series, Piers talks about the mental step-change that you need to take in order to raise finance and grow your business. And, if you need a helping hand getting your business up and running, then he may have a solution for that too!
Failure is an essential and inescapable part of business. If you can remove your emotion when things go wrong, analyse why they did and come up with positive and proactive solutions, then it becomes much easier to turn problems into opportunities.
Marketing your business can be a scary prospect when you're first starting out. Think of your brand as a personality - being genuine and fun is a great way of making friends. If you can find a few people to endorse your product or service, then attracting new customers will become a lot easier.
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A problem shared is a problem halved. Or at least that's the theory. Having a partner in your business can really help you on your journey - it gives you another set of eyes. Find someone who can be as emotionally involved in the project as you are, as well as a person to bounce ideas off. It's also a lot like a marriage... sometimes they work, sometimes they don't!"
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Your business plan forms the stepping stones to achieving your vision. Start as early as possible, and focus on the key areas of your business: the story, profit and loss, and the team you want to build. And remember: aim high!
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Make yourself redundant? It sounds like a strange objective for a founder, but if you can build a team and processes that will prosper without your being there, then you will make your enterprise much more viable. Remember: it's not all about you. It's about the business
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It can be easy to give too much of your business away, too early on in the process. Resist the urge; this is your business. Instead, think of ways to incentivise partners and employees with profit shares. And remember: write every agreement down!
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Recurring, regular income is going to be the lifeblood of your business. In this episode Piers talks about why it's important and how more businesses than you would think could employ recurring income models.
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People misconstrue a 'business' with big, plush offices, but it is in fact just a simple set of principles that anyone can replicate. By the end of this episode, you'll understand how to expedite the process.
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