The Energy Detox

Range Resources and Weird Al Yankovic have at least two things in common:

💡 On October 23, 2024, Range Resources celebrates the 20th anniversary of their groundbreaking Marcellus frac, and the world celebrates the 65th birthday of Weird Al Yankovic.

💡 Both Range and Weird Al are undoubtedly pioneers—although some might question those claims. [See "Range Resources Responds To Magnum Hunter’s Marcellus Claim" from Hart Energy: https://www.hartenergy.com/opinions/range-resources-responds-magnum-hunters-marcellus-claim-119623]

That being said, Episode 98 of The Energy Detox will reinforce a leadership lesson you're almost certainly aware of...but may not be fully implementing: the specific words you use can—and will—shape your credibility, impact, and legacy.

For more on this topic, give a listen to Weird Al's "Word Crimes," which was released on July 15, 2014, a few days before Range Resources responded to the Marcellus "word crimes" that were uttered on stage during Hart Energy's 2014 DUG East Conference:

https://youtu.be/8Gv0H-vPoDc?si=Y5JNXDokx0nUblAY

This company pioneered the Marcellus with its frac of the Renz #1 well in October 2004.

What is Range Resources?

To honor 20 years of shale development that helped save Western PA from economic jeopardy, this Jeopardy!-inspired episode of The Energy Detox asks 20 questions that 1) highlight the story of the first Marcellus frac, and 2) provide practical ways to unleash the full potential of your stakeholders.

Just because you work in a roller-coaster-esque industry doesn’t mean your leadership style needs to be filled with twists and turns and surprises.

So, take a few minutes to be inspired by the odd sight of a Ferris wheel in the middle of a bridge and ask yourself these three questions:

💡 Do you lead others with the consistency, reliability, and predictability of a Ferris wheel or the dramatic, uncertain, and potentially nausea-inducing nature of a roller coaster?

💡 What are all the ways you can help others take greater advantage of the opportunities associated with their current level on the corporate Ferris wheel and, in turn, avoid wasting all your energy on what might be a short-sighted focus on getting to the top?

💡 Why does your company continue to invest in short-term "thrills" to boost morale and engagement instead of long-lasting leadership development resources that generate sustained impact...like the sustained impact that George Ferris' wheel has had for the past 130 years or the sustained impact that Range Resources first Marcellus frac has had for the past 20 years?

#ConsciousLeadership

When you hear the name Expand Energy, what's the first thing that comes to mind?

A) "If you're talking about the company HQ'd in OKC, then I'll always call them Chesapeake."
B) "They're the largest natural gas producer."
C) "That's Aubrey McClendon's company."
D) "Didn't they rise from massive debt and bankruptcy to dominance like some kinda phoenix?"
E) "They are expanding critical energy to markets in need, addressing one of the greatest threats to human prosperity."

Regardless of your answer, the real question to ask yourself today is:

"When people hear MY name, what's the first thing I want them to think?

And once you've answered that, ask yourself:

"What am I doing to make sure people actually DO think what I want them to when they hear my name—or the name of my team, department, or company?"

To help you answer those questions, Episode 95 of 'The Energy Detox' weaves together a few Pittsburgh-related headlines:

💡 Today's CHK/SWN consummation, which just made Pittsburgh-based EQT the "former largest natural gas producer in the U.S."
💡 Yesterday's death of Pete Rose, who earned the first of his 4,256 hits against the Pittsburgh Pirates in 1963
💡 Today's announced $16 Billion deal between ADNOC and Covestro, which has its North American HQ in the Pittsburgh region.

What can we do to create a Natural Gas epidemic?

What small steps can we take to boost the stickiness of our industry's message?

And how can you—as an individual leader—overcome the natural immunity of your stakeholders so that they infect countless others with knowledge of the differentiated value you generate?

Inspired by the Marcellus Shale Coalition's SHALE INSIGHT® 2024 conference, 400 bottles of maple syrup, and Malcolm Gladwell's Tipping Point, Episode 94 of The Energy Detox will help you answer those three questions.

Comment with all of your suggestions on how we can build upon an already strong shale story to reach a "tipping point" where the undeniable benefits of natural gas become common knowledge among policymakers and their constituents.

#ConsciousLeadership

EPSIODE PAGE: https://www.wittingpartners.com/the-energy-detox/sticky-natural-gas

Did you know that maple syrup inspired the first commercial natural gas well drilled in the world? [Note: While some point to the Fredonia, NY gas well of the 1820s as the “first commercial natural gas well,” it was actually dug by hand—not drilled. Moreover, the Fredonia well did not produce gas at the scale, volume, or pressure necessary for long-distance transport.]

Did you know that the Haymaker brothers who drilled the well were in search of oil, not gas?

Did you know that there are two cocktails inspired by natural gas that can serve as refreshing reminders of how you can be a more effective leader?

Did you know that attendees of the Women’s Energy Network Shale Insight 2024 Happy Hour had an opportunity to not only enjoy those two cocktails for free, but to also bring home bottles of maple syrup produced in Murrysville, PA—home of the Haymaker well?

What's a bigger risk to your company and your industry:

A) Settling for conventional, generic, uninspiring management tips and tricks that follow the stale script of some supposed #leadership guru who has little to no idea what you actually do; or

B) Embracing unconventional, differentiated, proven approaches designed to address the unique challenges that you, your team, your company, and your industry face?

Regardless of your answer, this episode of 'The Energy Detox' will boost your odds of becoming a more conscious, trusted, and effective leader by laying out a set of tools inspired by the #UnleashUSLNG campaign that EQT Corporation's Toby Rice will be discussing at this week's PIOGA Spring Meeting, during which PIOGA may very well stand for (P)roducers (I)lluminating (O)fficials' (G)ambling (A)dditions (...with regard to #energy policy).

That being said—and no matter what the future of Liquified Natural Gas looks like here in the United States—remember that you have a duty to Unleash (U)nconventional, (S)ustainable (L)eaders...(N)ot (G)amblers.

Although shale energy development has created countless worldwide winners, only one person won the 2024 #WorldShaleEnergyDay sweepstakes.

That being said, this LIVE episode of 'The Energy Detox' kicks off by drawing that lucky winner.

Then we dive into the challenge of sustaining the winning performance of envy-inducing, high-horsepower teams in the high-pressure world of #energy.

So, tune in for some practical tools you can employ to manage the fracture-inducing burnout and jealousy that winning teams often have to navigate.

To learn more about the 2024 World Shale Energy Day giveaway, the 75th anniversary of the first commercial fracs, and the list of unique prizes that are going to leave a lot of non-winners green with envy, be sure to head over to https://ShaleShamrock.com

Why would you lead your team to overtime if you have a chance to win in regulation?

That's essentially the question posed by Chris Wright and his Liberty Energy team in this year's "Bettering Human Lives" report, which 1) outlines the proven playbook that's already led 1/8th of the world ("the lucky one billion") to "lifestyles that would make Louis XIV envious" and 2) asks why world leaders would choose to play a new game when victory over #energy poverty is at hand.

That being said, this episode of 'The Energy Detox' weaves together insights from Liberty's unique ESG report, Super Bowl XVIII, and Vladimir Putin's recent interview with Tucker Carlson to help you better articulate your team's prior victories and better define what future victory looks like for you and your stakeholders.

#SustainableLeadership

Episode 89 of The Energy Detox weaves 5 hit songs from the sexagenarian Queen of Pop into 5 questions you can ask to better bridge generational gaps and avoid allowing yourself or others to prematurely "take a bow."

"Like a Prayer" - Do seasoned veterans in oil and gas have a prayer when it comes to seeking employment or advancing in their careers?

"Material Girl" - Are you able to quantify your non-material value for existing or potential employers?

"Vogue" - How can you proactively debunk the label of being an "old school worker that is stuck in your ways?"

"Like a Virgin" - What advice would you give your younger self on day one in the energy industry?

"Papa Don't Preach" - How can you model authentic curiosity regardless of how much knowledge and experience you have?