The Engenius Podcast

Investing in a website is like buying a car - it's a pretty big decision for most people. Do you need a new car or can you take your current one to the shop and get it working like you need it to?

No, this isn't a car podcast. Instead, it's a look into the factors that determine whether your site needs a redesign or specific updates. Join Kory Radford and Chris Manley as they talk through technological advancements, design standards, and audience changes in our latest Engenius podcast!

A few casts ago we talked about 2022 trends in marketing - the development of the crib economy was one of them. Our habits as people have changed over the past two years and Covid-19 has served as the impetus for countless people to move states, jobs, and more. We’ve seen those changes in Greenville as more and more people move to the city from other states and even other countries!

Believe it or not, your website is like a car. If you don't keep it maintained, it will eventually break down. But what's considered routine maintenance for a website? And what should you expect from your website provider or your internal team?

Marketing continues to evolve at a rapid pace but what are the trends we need to be aware of to see success in 2022? 

In our most recent podcast, TJ Deluccia and Samantha Wagner join CEO, Chris Manley, in discussing the top 7 digital marketing trends of 2022 and how each of these trends--from local SEO to short-form video to virtual reality--relate to your small business. 

Marketing has changed so much. Where is marketing today and what are some of the biggest industry shifts we've seen in the past few years? 

In our first-ever solo-cast, Engenius CEO, Chris Manley, walks through how we got to where we are today... and the state of marketing in this new pandemic world.

Working with marketing agencies can sometimes feel like you're figuring out more answers to questions you never knew you had. This podcast, themed after the 12-days of Christmas, will help you anticipate those complicated questions while also helping you prepare your responses in order to set your organization and your marketing partner up for success. 

Join Engenius CEO, Chris Manley, and two of our Accounts team members, Randall Stewart and Samantha Wagner as together they talk about how to make your marketing conversations more productive for everyone involved. 

Some marketing can be done overnight, but most of it takes time. Why is that?

Building a brand new marketing budget is one thing.... but revising and refining an existing budget between years is a whole different story.

In part 2 of our budget series Engenius Director of Accounts, Kory Radford, and Engenius CEO, Chris Manley, cover the intricacies of refining an already existing marketing budget so that you can invest in the efforts that make an impact on your audience, your brand, and your lead funnel.

Whether you do it far in advance or on the fly, every business has to have a plan for marketing. That plan involves some cost. How do you plan for those costs and how much should you spend on various marketing initiatives? That’s where building a smart marketing budget comes in.

Listen in as our Director of Sales and Marketing, Kory Radford, and CEO Chris Manley discuss how you can build a smart marketing budget to help your company succeed in the new year.

We know people are making Google searches. But should you invest in SEO for your business? Like many marketing decisions, there isn’t a straightforward answer, but there are a few things you should consider to help you make the best decision. 

That's our topic in our latest podcast featuring our resident SEO expert Taylor Craig and our CEO Chris Manley.