The Engenius Podcast

Whether your marketing is in a rut or you think it’s going great, you’re probably missing the opportunity for new leads. To get those leads you must venture into the unknown. 

Marketing experimentation is our topic in this podcast and it’s worth a listen if you want to grow the scope of your marketing initiatives, reach unreached leads, and take risks in a calculated way.

Updating your website may not be an option because of your budget, timeline, or any other number of reasons, but you want to make some changes now to hold you over in the interim. What do you do? How do you prioritize what changes need to be made first, which ones are worth the investment, and which ones will have the most impact on your clients? 

Join us as we speak with Ellison Manley, one of our resident Web Designers, as she walks us through what things you can update on your site to feel in control of your online presence. 

In the field of Marketing, it's possible to find a metric for everything. But which of these metrics actually matter and how can you sift through 1,000 points of data to answer the most important question of all: "Is my marketing strategy really working?" In this episode of the Engenius Podcast, we sit down with Engenius's Chief Operations Officer, TJ Deluccia to learn a little more about marketing metrics, why they matter, and which ones you should be paying attention to amidst all the noise. 

Are Marketing and Sales actually connected? That's an age-old question and sure, they are, but how? In this episode of the Engenius Podcast, we sit down with Engenius's own Director of Sales and Marketing, Kory Radford to learn a little more about the important connections (and potential conflicts) between these two teams.