The Entrepreneur Ethos

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Will Kintish, an international trainer in networking.

Will was an accountant for over 35 years before moving into his second career as a trainer in networking skills. He began as a part-time trainer for Dale Carnegie Training and was recruited to do a presentation on networking at a bank. In 2000, he left accounting after his firm was bought out by a bigger firm. He’s been speaking about and training people in networking skills both in-person and online ever since. 

Will addresses the fears many people face when entering a networking function and gives easy, actionable tips for meeting people, talking to them, and setting a foundation for growing a relationship. Everything rests on building relationships with people who like and trust each other, he explains. He also tells us why arriving early gives you an edge. 

Now let’s get better together.

Kintish offers a lot of advice on how entrepreneurs can network and explains the importance of networking in order to build a business. 

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Michael DeAloia, CEO of Evergreen Podcasts. 

Micheal holds an MBA in finance from Case Western Reserve, but he’s earned his chops as a business leader and entrepreneur by his involvement with a variety of successful entrepreneurial projects. While he didn’t “study” entrepreneurship - such a track didn’t exist when he was in grad school - he grew up with grandfathers who ran their own businesses. Michael co-founded BlueBridge Networks and EmergingChefs.com. He also served as the “tech czar” for the city of Cleveland. Currently, as CEO of Evergreen Podcasts in Cleveland, he has taken on the challenge of how to monetize the booming podcast industry.  Evergreen has gone from starting with 17,000 downloads in all of 2018 to 4.2 million in the last year - and Michael hopes to see that number double next year. 

Evergreen Podcasts started with radio shows designed to help parents at home with their kids on topics like literature and history. The company has taken this “evergreen” idea and is growing it into a much larger podcasting platform, to become what Michael sees as “the Jan Brady” of companies. Michael works closely with his Chief Creative Officer, who he’s shared an office with and who he hopes to go back to working closely with in person once everyone is back in the office. He values human interaction and sees the importance of being able to share ideas and thoughts throughout the day in order to see creative growth.

Now let’s get better together.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Greg Demetriou, founder of Lorraine Gregory Communications, an integrating marketing company that’s been around since 1992. 

Greg’s career in marketing began after he retired from the New York City police force and went into the direct mail business with his brother. The death of his brother and a divorce drove him out of the business. After a few different jobs, he bought himself a job: he found a direct mail company up for sale and started Lorraine Gregory.

Greg’s company has survived a recession, the tech boom, and COVID. Around 2010, he realized that in order to survive he’d need to evolve. While it took some upfront investment, he’s grown into a full-service integrated marketing solutions provider, offering not only direct sales but also other marketing services. 

In 2017, Greg started interviewing CEOs and sharing what he learned online; this evolved into the “Ask a CEO” show. “Talking to CEOs is my passion,” Greg says. The one thing he hears over and over again? The importance of creating a strong, positive work culture. 

Now let’s get better together.

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Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Nick Cianfaglione, founder of Artist Republik, an online platform for musicians to distribute and market their music. 

Nick got his start as an entrepreneur selling duct-tape wallets in fifth grade and moving on to producing music concerts in high school. By the time he graduated from high school, he’d put on 75 shows. He went to business school and focused on music marketing, working in the field and developing his skills in direct sales. While he had hopes of being a DJ, he realized he was better behind the scenes. 

Artist Republik was born after a lot of listening and research into what artists were needing. What they were unhappy with, he found, was not so much the distribution but what was happening before and after that. Artist Republik offers access to everything an artist needs from a record label to get known at an affordable price. While they’ve only been in business a little over a year, Nick says that the demand is outpacing what they can offer. 

Now let’s get better together.

Actionable Insights

Links to Explore Further

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Dima Syrotkin, founder of Panda, a chatbot coaching company based in Finland. 

The origins of Panda start with Dima joining a student leadership organization, where he became interested in self-growth. He became a trainer and ran for president of a national organization, where he drew the attention of his co-founder Lauri, a philosopher who had an idea to start a marketplace for coaching. This was the genesis of Panda, but the founders would pivot twice before making it the company it is now. Based on the feedback they got, Dima and Lauri moved from the marketplace concept to providing analytics to then developing a chatbot service for coaching employees. 

Coaching, Dima explains, helps people to apply principles learned in training. However, person-to-person coaching can be cost-prohibitive, and most companies only hire coaches for executives. Coaching through chatbots offers an effective alternative. If chatbots are something you’re interested in using in your own business, you’ll want to hear what Dima has to say about how coaching and chatbots are a natural fit and why using the “Wizard of Oz” model is key for making AI work. 

Dima is also cofounder of Launch Club, which was a friend’s idea that similarly evolved. It’s a platform that brings together aspiring entrepreneurs so they can talk to each other, ask questions, share challenges, and get feedback. He calls it “automated networking.” 

Now let’s get better together.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest for today, Asha Wilkerson.

Asha is a lawyer and entrepreneur in the Bay Area who helps people open and run their business. She sees her work as teaching at its heart, and that’s what gives her joy. Her mother was in education, and she always saw herself there, too, but then decided to pursue law. She practiced employment law for several years before burning out. She shifted to teaching and running a program for paralegals, and eventually found her way back to practicing law, but this time by combining her love of teaching with helping new entrepreneurs navigate the legal terrain of setting up a business.  

As a legal advisor, Asha has a lot of insight into all sorts of aspects of business. She stresses the importance of forming a legal business entity, no matter how small you are, in order to protect yourself and to be able to access advantages like business loans or taking investment.

Now let’s get better together.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guests today, Gaby Israel Grinberg and Mike Grinberg, founders of Proofpoint Marketing in Minneapolis. They also host a podcast, Mixing Business With Pleasure, where they interview couples -like themselves- that run a business together. 

Six years ago, Gaby and Mike had flourishing careers when their infant daughter was born four months premature. Gaby was let go from her job and became a stay-at-home mom to care for their daughter while Mike continued to work and also took on freelance clients. Less than two years later, Mike’s company declared bankruptcy. Gaby wanted to get back to work, and Mike realized he already had a strong foundation with his freelance clients, so they formed Proofpoint Marketing. 

From the beginning, Gaby and Mike knew they wanted to offer a different kind of workplace culture. They are fully remote and offer the kind of flexibility often missing in corporate workplaces - something they committed to well before COVID made remote working a norm. When they hired someone they had high hopes for and found out she wasn’t the right fit for the company, they went the extra mile to help her get a job with a company that was a better fit. 

Having experienced several layoffs between them, Mike and Gaby point out that working in corporations may seem safer, but that it’s really the ambiguity that people have a hard time with when becoming an entrepreneur or working for a startup - it’s not necessarily any safer. With clear core values and principles in place, it’s clear these two founders offer a different vision for the future of work.

Now let’s get better together.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Dom Einhorn, CEO and founder of UNIQORN, a business incubator located in a small French village.

Dom grew up in France on the border of Germany where he learned early the necessity of hard work and taking the hard knocks needed to be resilient as an entrepreneur. From the time he started selling calendars, outselling any other kid around, he was hooked. 

Dom founded UNIQORN when he and wife moved back to France from L.A., settling in France and looking for a way to be of service. UNIQORN helps tech entrepreneurs grow their businesses. He’s also the mastermind behind Startup Supercup, a tech conference that will be bringing together thousands of potential investors, hundreds of startups, and media in October of this year.

Having been an entrepreneur since the tech boom of the 90s, Dom has seen a lot, and advises that entrepreneurship isn’t for the faint of heart. Entrepreneurship isn’t for everyone; if you’re not able to answer the question “Do I have what it takes?,” Dom says, it’s probably not for you. 

Now let’s get better together.

As an angel investor and business advisor and mentor, Dom has critical advice for entrepreneurs looking for help, support, and investment: 

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Lauren Saunders, business mentor, and coach. 

Lauren attended university for visual arts and teaching and started a teaching career in Australia. When she came back home to Toronto, she struggled to find work and started thinking about other options. Having seen a friend build a successful business doing eyelash extensions, she decided to try it out as a side business. Lauren “fell in love with being a business owner,”  and the business quickly took off. She quit her part-time teaching gig and focused on growing her business, teaching others how to build a similar business, and then expanding out to coaching and guiding online entrepreneurs. She also hosts the podcast The Aligned Entrepreneur. 

Lauren is a prime example of a creative who overcame her limiting beliefs to find a way to be of service while also building a life she loves. She believes if you come from a place of abundance, being of service, and believing in yourself, you will connect with the right people and find your way. She teaches entrepreneurs to first find what their areas of competence are, so they can show up with confidence and then figuring out a way to offer that in a way that people need in order to create a thriving business. 

Now let’s get better together.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Niall Murphy, CEO, and founder of EVRYTHNG Product Cloud. 

Niall is a serial entrepreneur in the technology and communications space. He’s Irish-born but grew up in South Africa and trained as a computer scientist. He was an advisor under the transition to the African National Congress in the early 90s and learned to plan by going backward from what would be needed in the future. His other ventures have included one of the first ISP companies in South Africa and a wifi company in Europe in the early 2000s. 

Niall came up with the idea for EVRYTHNG after hearing someone ask, “Why can’t I Google my shoes?” The mission of EVRYTHNG is to provide data and information on products all around the world, providing insight into where a product comes from, what it’s made of, where it ends up, and much more. He sees this mission as inextricably tied to the project of sustainability as, for example, we can better understand what’s in a piece of clothing so that it can be recycled instead of incinerated. It can also be used for tracing food at a time when people are increasingly wanting to know exactly where their food comes from and how it was grown or made. Niall also talks about the challenges in starting a business whose market hasn’t been found yet, and what to do to ensure you’re ready to jump in when demand hits. 

Now let’s get better together.

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