The Entrepreneur Ethos

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Welcome to The Entrepreneur Ethos, where we explore the meaningful values, beliefs, and skills that allow entrepreneurs to drive positive change. In this episode, host Jarie Bolander and guest Chuck Chiodo delve into sales psychology insights for business owners and marketers. Together, we discuss timeless principles of persuasion dating back to Aristotle's rhetorical triangle - ethos, pathos, and logos - and why these concepts still very much apply when making an emotional appeal to modern clients.

Chuck shares guidance around addressing client frustrations and keeping core needs central when making a pitch. He provides perspective on virtual marketing collaboratives as safe spaces for entrepreneurs to exchange transparent feedback devoid of traditional sales pressure. The conversation enlightens on the difficulties entrepreneurs face when collaborating within bigger corporate structures. I hope you gain as much value from listening as we did from exchanging in this engaging dialogue that offers invaluable strategies for entrepreneurs navigating today's complex marketing landscape.

• Chuck Chiodo on LinkedIn

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The skilled trades are facing a massive shortage of workers to meet demand. At the same time, digital platforms offer new opportunities for tradespeople to build their brands and recruit more talent. In this timely episode of The Entrepreneur Ethos, hosts Jarie Bolander and Roger Wakefield have an illuminating discussion on how to leverage online media as a tradesperson.

We dive into Roger's fascinating journey from plumbing expert to influential YouTube creator with over 550,000 subscribers. By producing informative and engaging videos, Roger has built a highly loyal audience for his plumbing advice while shining a light on the importance of skilled trades. He provides a blueprint for tradespeople to grow their personal brands digitally. Tune in to learn how Roger took his plumbing business online, keys to creating captivating content, and his empowering mission to inspire the next generation into skilled trades. It’s an essential listen for any aspiring tradesperson or any tradesperson looking to stand out and recruit talent through social media and digital content.

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The healthcare industry stands on the cusp of transformation by innovative technologies like artificial intelligence and big data analytics. In this episode of The Entrepreneur Ethos podcast, host Jarie Bolander has a compelling discussion with Ittai Dayan, co-founder and CEO of Rhino Health, an exciting AI healthcare startup.

With his own experiences navigating his late wife's battle with leukemia, Bolander engages Dayan in an illuminating dialogue about his background and Rhino Health's pioneering work leveraging AI and federated learning to unlock siloed healthcare data while maintaining privacy. Rhino aims to become the premier platform for building the next generation of AI-powered healthcare applications. However, disrupting such a conservative industry comes loaded with challenges that Rhino has worked diligently to overcome. Tune in to gain insider perspectives into Rhino's inspiring journey to transform healthcare through innovative uses of data and AI.

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Welcome back to The Entrepreneur Ethos, the podcast that delves into the minds and experiences of successful entrepreneurs, in today's episode we have a special guest, Eliran Bar, the co-founder of Jorny. Eliran will be sharing his experiences as an entrepreneur and offering valuable insights on finding balance, taking breaks, and staying resilient. In this captivating episode, we dive into how Eliran deals with being overwhelmed, the importance of disconnecting from work, and the power of taking breaks to prevent burnout. 

Eliran also discusses his unique approach to problem-solving, drawing inspiration from endurance athletics. He reminds us of the significance of finding our own "sweet spot" and not succumbing to the pressure of being an entrepreneur. Additionally, Eliran shares his thoughts on criticism, the role of authenticity in marketing, and the challenges of building a business from scratch. Stay tuned to discover Eliran's fascinating journey and gain valuable insights to apply to your own entrepreneurial endeavors.

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Welcome back to The Entrepreneur Ethos, the podcast that delves into the minds and experiences of successful entrepreneurs, in today's episode, we have a very special guest joining us: Leland Chee, also known as the "Keeper of the Holocron" in the Star Wars universe. Leland takes us on a fascinating journey through his career, sharing insights into the unique challenges of managing and expanding the vast Star Wars lore. 

From his early days creating content on CDs to the evolution of databases and the changing landscape of storytelling, Leland provides a behind-the-scenes look into the world of Star Wars. Join us as we explore the intertwining of different platforms, the introduction of iconic characters, and the never-ending quest for expanding the Star Wars universe. So sit back, relax, and let's dive into the entrepreneurial ethos of Leland Chee on this captivating episode of The Entrepreneur Ethos.

00:02:49 Principal's office booth - hidden excitement unleashed.

00:06:53 ILM revolutionized effects industry with computer animation.

00:09:47 Shared history: childhood in Belmont, Marine World.

00:14:06 Kids inspiring me to try stop motion.

00:17:23 UC Davis: Major in rhetoric, community involvement.

00:21:33 Working on Cantonese news without fluency. Various roles for 3 years in the industry.

00:24:22 Desire for theater, rejection letters from Lucasfilm.

00:26:57 Realized I'm not the biggest Star Wars fan.

00:30:43 I had a good day, no more waiting.

00:35:07 New licensee for RPG, miniatures, and cards.

00:36:29 Create database, track info, Star Wars knowledge.

00:42:14 "Star Wars: cohesive universe across platforms"

00:46:06 Franchise stands out with unique AAA game.

00:46:58 Books between films hint at Luke-Leia romance.

00:51:42 Enjoyed Entrepreneur Ethos Podcast? Share, review, follow!

• Leland Chee on LinkedIn

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Welcome back to The Entrepreneur Ethos! In this episode, we have the pleasure of welcoming Jodi Lasky, a self-proclaimed highly functioning introvert and an expert in coaching introverted entrepreneurs and leaders. Get ready to gain valuable insights as we explore the dynamics between introverts and extroverts in the business world, the power of frameworks in maximizing productivity, and the importance of building trust in professional relationships. 

We'll also dive deep into Jodi's personal journey as an entrepreneur, from navigating the defense industry to the chaotic world of tech startups. So whether you're an introvert seeking guidance or an extrovert looking to understand your introverted counterparts better, this episode is for you. Stay glued as we unravel the intricacies of introverted entrepreneurship and discover the unique powers introverts bring. Let's dive in!

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Welcome back to The Entrepreneur Ethos! In this episode, we have the pleasure of welcoming Parker Olsen, the founder and CEO of Forij to the show. Parker has a diverse background in management consulting and discovered the value of skills such as project management and organization along the way. However, the lack of autonomy in his job left him feeling bored and seeking new opportunities. Today, Parker shares his journey from being an entrepreneur in college to participating in the Ironman race, and ultimately diving deep into the fascinating world of mushrooms. 

We'll explore the range of mushrooms, from edible varieties to those with medicinal properties, and discuss their potential benefits. Additionally, Parker delves into their experiences with AI and its potential in the world of computer science, sharing his thoughts on training AI models to generate higher quality copy. Stay tuned as we dive into Parker's unique background and his curiosity about neuroscience and its impact on the brain. Let's jump right in!

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Welcome back to another episode of The Entrepreneur Ethos! We sat down to discuss with a truly inspiring guest, Stephany Lapierre, the founder of TealBook, a cutting-edge technology company revolutionizing supplier relationship management. In this episode, Stephany shares her incredible journey from starting a consulting business to creating a platform that helps companies find true innovation in their suppliers. She discusses the importance of financial stability, the need for diversity in the procurement process, and the power of AI and machine learning in streamlining business operations. 

We also delved into the entrepreneurial lessons she's learned along the way, including the significance of having a supportive partner. This episode is packed with valuable insights and actionable advice for anyone on the entrepreneurial path. So, without further ado, let's dive in and hear from the remarkable Stephany Lapierre of TealBook!

00:01:40 Started TealBook to help find innovation in companies. Discovered lack of visibility and data in supplier relationships. Aimed to digitize and unify supplier information. Saw huge opportunities for companies to improve results. Started building a platform using cloud technology. Introduced AI and machine learning for automated data collection. Facing challenges in educating customers on AI. Capitalizing on market trends and opportunities.

00:10:19 TealBook: transparency and optimization for 3rd-party providers.

00:15:40 Early focus on suppliers evolved to AI. Educate suppliers, automate reporting, leverage technology, visibility for businesses, self-certification.

00:20:39 Level playing field for small businesses.

[00:22:36 Equality enables success, stimulates growth, and impacts communities.

00:25:50 Driving spend towards small diverse businesses, sometimes volunteering. Organize, improve data, champion, educate, motivate, and impact.

[00:29:35 Risk and financial stability for entrepreneurs.

00:35:21 Choose a partner wisely for a solid foundation.

00:38:09 Entrepreneur podcast: learn, share, improve, connect, follow.

- The company's shift from focusing on suppliers to utilizing AI technology

- Suppliers managing their own profiles and adding information

- Helping customers understand their spend with small diverse businesses

- Beneficial for obtaining funding or contracts from the federal government

- Automating the process of verifying and reporting small diverse suppliers

- Providing a clean and accurate baseline

- Identifying suppliers that qualify as diverse-owned but are not certified

- Offering them the opportunity to self-certify at no cost

- The competitive advantage of certification in certain bids

- Providing educational resources to suppliers

- Automating the process for tier 1 suppliers to determine their spend with small diverse businesses

- Making it more accessible to implement a supply diversity program

- Recognizing and accepting self-certification as a means of promoting inclusivity

- Avoiding high certification costs on suppliers.

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Welcome back to The Entrepreneur Ethos! In today's episode, we have an inspiring interview with Jeanette Small the founder of Lucid Cradle, a remarkable individual who has overcome numerous obstacles and is now on a mission to revolutionize the field of psychology using innovative approaches like psilocybin therapy. Jeanette's journey started in the Soviet Union, where she experienced firsthand the repercussions of being considered an outsider. Her family's transgenerational trauma and the collapse of the Soviet Union shaped her early years, but Jeanette's resilience and thirst for knowledge led them to overcome adversity. After finding herself in San Francisco, Jeanette embarked on a path of discovery, using education as a safe haven to excel in the challenging immigrant experience. Her talents were recognized by the San Francisco Museum of Modern Art, leading to exciting opportunities in the art world. However, her true passion lies in the realm of psychology, and her experiences with psilocybin have been transformative on a personal level. 

Determined to make a difference, Jeanette aims to establish industry standards for the responsible use of substances like psilocybin and create a sustainable business that prioritizes the well-being of clients. Join us as we delve into Jeanette's extraordinary story and explore the future of psychedelic therapy in this thought-provoking episode of The Entrepreneur Ethos!

00:02:45 German Jewish family in Soviet Union struggles. Survives war, civil war, and immigrates to the US. Finds opportunities in art and education.

00:12:07 Psychiatrist specialized in opioid addictions, prescribed SUBOXONE.

00:16:05 Exploring psychology through research and clinical work.

00:20:35 Long-selling book, importance of entrepreneurship, pioneering psychedelic research.

00:23:00 Personal experience with psilocybin for healing trauma, advocating responsible exploration.

00:27:30 Unethical government program creates mind control. Powerful psychedelics can be beneficial. Concerns about business model and industry growth.

00:31:19 State provides choice, regulations and opportunities. Starting own business without compromises or investors. Using personal savings to fund company. Creating sustainable business while paying bills. Ethical concerns raised by others.

00:36:02 Taking risks is applauded; entrepreneurial experience. Personalized, intensive 3-day psilocybin therapy. Confidential and safe.

00:42:08 Transformational, grateful, Conclusion

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On this episode of The Entrepreneur Ethos, host Jarie Bolander interviews Chris Troka, an entrepreneur who believes that the idea of AI causing the end of the world is not accurate. Chris compares AI to previous technological advancements like personal computers and the internet, seeing it as a tool that can increase productivity and automate mundane tasks. He believes that AI can be used for research and understanding problem spaces, and overall, thinks that AI will help accelerate strategic and thoughtful work.

In the conversation, Chris acknowledges the tension between sales and marketing, noting that many businesses do not understand the value of marketing and tend to cut it during a downturn. He highlights the importance of effective marketing in driving business success, even if the product itself may not be exceptional. Chris emphasizes that sales and marketing need to be aligned for success, and he expresses fascination in the challenge of understanding the workings of marketing.

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