In this episode, Courtney sits down with Sofia Hudson, founder of Swoon Cookie Crafters, a Kansas City-based bakery known for its beautifully designed sugar cookies. What began as a way to attract visitors to her furniture store's First Friday events has grown into a beloved brand serving customers across the country.
Sofia shares how her artistic background, a serendipitous collaboration with her mother-in-law, and one cover feature in the Kansas City Star Magazine launched her into entrepreneurship. With no formal baking background, Sofia leaned into creativity, community, and a thoughtful, organic growth strategy to scale her cookie business—all while keeping her team at the heart of it.
They talk about the highs and lows of running a small business, building a supportive team of local artists, navigating uncertain supply chains, and how Sofia now balances her cookie empire with a new role in the design world.
What You’ll Learn in This Episode:
- How Sofia accidentally started her business and grew it to a full-time venture
- The moment she knew Swoon had real potential—and when she took the leap
- How she balances creativity, efficiency, and pricing in a labor-intensive industry
- Why entrepreneurial community and mentorship have been game-changers for her growth
Whether you’re a creative entrepreneur, a small business owner, or someone looking to turn a side passion into a real business, Sofia’s story is full of wisdom and inspiration.
Links & Resources:
- Order from Swoon Cookie Crafters: www.justswoon.com
- Follow Swoon on Instagram: @justswoon
- Visit my website: www.monarchcoo.com