The world is filled with entrepreneurs, as businesses fuel many of the fastest growing and most powerful economies. But in this day and age, what does it take to create and run a successful business? According to Aaron Dinin, Faculty at Duke University Innovation & Entrepreneurship and Co-Founder of Audience Acceleration Labs, the hardest part of launching a new product or service is not ideation, but marketing. Drawing from his time as a serial entrepreneur, in this episode of Your Active Wealth, Dinin shares tips for cutting through the noise and effectively marketing your business with social media. In addition, he discusses the common misconceptions and pitfalls of starting a business as well as knowing when to step away. 

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