In this episode, Nir Eyal shares his book Hooked where he teaches you why very few products see success and what makes consumers engage with certain products out of habit.In his book, Eyal gives you a four-step process for figuring out exactly what you should build into your product to make it better than the rest. The goal of Hooked is to have your products bring consumers back continuously without depending on costly advertising and messaging.This book is perfect for entrepreneurs who are having troubles creating or getting a product to stick and need actionable steps for building such products that people love.About Nir Eyal:“I’ve started two tech companies and after my last company was acquired I dove into the more academic side of consumer psychology and habit formation which is what I’ve been working on for the past three years.I was at my last company and was banging my head against the wall trying to figure out why my customers weren’t doing the behaviors that I designed for them to do. I wanted to dive deeper into consumer psychology, into the things that people are not able to necessarily articulate and yet predictably drive their behavior. So I couldn’t find that book out there that told me what resources and tools I could use to figure out what I should build into my product.” – Nir EyalFor a detailed summary of Hooked according to Nir Eyal CLICK HERERelated Books:Zero to One by Peter Thiel and Blake MastersTraction: A Startup Guide to Getting Customers by Justin Mares and Gabriel WeinbergSmartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane SnowFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: product marketing, product management, consumer habits, buying products, made to stick, iphone, building products, why people buy, ryan hoover, forming products

In this episode Frank Cespedes takes a deep dive into his book Aligning Strategy and Sales where he brings business strategy and sales together in order to make your business scale.In his book Cespedes teaches you how to bring together your strategy with the behaviors you’re going to need in selling in order to execute that strategy. The goal of the book is to offer a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth.This book is perfect for entrepreneurs or CEOs who are looking to scale a new startup or create new sustainable growth of an already established business.About Frank Cespedes:“I am currently a professor at Harvard Business School. I was a professor at Harvard for 11 years before leaving to run a business for 12 years, sold the business and returned to Harvard about five years ago.My academic research always focused on go-to market elements including channels and sales management but when I left Harvard and ran a business for 12 years I had to meet payroll and sales. After getting lucky in business and returning to Harvard I taught strategy for a few years. The fact is that despite decades of attention to so called strategic planning there really is remarkably little research about how to link strategy with the nitty-gritty of field execution.” – Frank CespedesFor a detailed summary of Aligning Strategy and Sales according to Frank Cespedes CLICK HERERelated Books:Hyper Sales Growth by Jack DalyHigh Profit Selling by Mark HunterThe Trusted Advisor by Robert GalfordFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understand why people buy and teaches you how to get more personal with customer buying decisions.In his book, Aluisy offers you some really simple action steps that anyone can implement in their business and start getting immediate results. The goal is to show you how to shift the brand culture to gain more customers and followers.This book is perfect for entrepreneurs and marketing professionals who are having trouble understanding and generating quality customers and leads.About Gabriel Aluisy:“I design and develop marketing campaigns for country clubs, yacht clubs and luxury lifestyle brands. I have a company called Shake Creative in Tampa Florida which is a trusted local partner of some of the nation’s largest country club networks. We service their Tampa Bay clubs and others around the country with award winning design and our target marketing strategies.It was inspired by some of the great brand experiences I’ve had and even some of the local brands here in Tamp that I’ve come across. The flip side of that is it’s inspired by the horrible brand experiences that I’ve had. I’m also really inspired by the shift that’s taking place in the last few years with a very on demand society. We have created this very impersonal world so I wanted to do my part to show entrepreneurs how to shift the brand culture to gain more customers and followers.” – Gabriel AluisyFor a detailed summary of Moving Targets according to Gabriel Aluisy CLICK HERERelated Books:Lean Branding by Laura BuscheTraction: A Startup Guide to Getting Customers by Justin Mares and Gabriel WeinbergDo It! Marketing by David NewmanFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Michael Price takes a deep dive into his book, What’s Next, where he gives you a guide for surviving and thriving in the real world.In his book, Price teaches you how to decide if college is right for you, how to escape Corporate America and pursue your passion, and how to use the Internet for continuing education, networking, building a business, and turning your passion into profit.This book is perfect for aspiring entrepreneurs between the ages of 15 and 33 who are seeking an all-inclusive guide to finding the right education and entrance into the world today.About Michael Price:“I am an entrepreneur, an author and a millennial. I also founded I Can Be Society.After explaining my unhappiness with my job at the time to my dad he suggested I write a book. I knew I had the ability to write a book and as I looked back on my life from the ages 15 to 28 I wanted to show how education and career fit together.” – Michael PriceFor a detailed summary of What’s Next according to Michael Price CLICK HERERelated Books:The New Entrepreneurz by Ronen Gafni and Simcha GluckThe Freaks Shall Inherit the Earth by Chris BroganFreedom After the Sharks by Geoff Hudson-SearleFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode R Michael Anderson takes you on a deep dive into his book, The Experiment where he teaches you how to create an ideal work-life balance, turn bad habits into good habits, build relationships, and get more done in less time.In his book, Anderson tells a modern-day business fable about Dennis, a business owner who is separated from his spouse, out of shape, burned out, and just living a dreary life. As you read the notes Dennis take in his sessions with Robert, use them as exercises to effectively transform your own life.This book is perfect for entrepreneurs who are experiencing the downfalls of success and are seeking a different approach to finding joy in their work life.About R Michael Anderson:“I’ve always been good at achieving but I found myself not happy. I hit my low point in life and knew I needed to change something. I ended up earning my masters in spiritual psychology and now I teach competitive driven people how to become happier.The Experiment is a story that I relate to in my own personal life. I teach entrepreneurs skills I’ve learned and also help them go through some of the tough changes I’ve gone through.” – R Michael AndersonFor a detailed summary of The Experiment according to R Michael Anderson CLICK HERERelated Books:The Happiness of Pursuit by Chris GuillebeauGrow A Pair by Larry WingetEveryday Entrepreneurs by Ken HornFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Mark Herbert shares his book, Managing Whole People where he gives you 30 years of mistakes, experimentation, and learnings from the personal journey of an HR director and a senior consultant.In his book, Herbert provides you with a guide to the true leadership of managing people based on his 5 basic elements of respect, responsibility, information, rewards, and loyalty.This book is perfect for entrepreneurs and business owners who assume a role in managing employees and are having trouble building the proper relationships to increase productivity.About Mark Herbert:“My original corporate training was in the human resources area. I have since evolved from that into some C- level responsibilities and operations. And for the last 15 years I have operated as a management consultant working with organizations around their relationships ranging from fortune 100’s to small entrepreneurial businesses.The big inspiration for me was coming up through a time where the whole idea of human resources management and leadership was not held at high esteem. A number of different conflicting philosophies out there were to communicate to people that when we were managing people, we managed them one at a time and we managed the entirety of who they are.” – Mark HerbertFor a detailed summary of Managing Whole People according to Mark Herbert CLICK HERERelated Books:The Discomfort Zone by Marcia ReynoldsLead to Succeed by Chris RoebuckThe Front-Line Leader by Chris Van GorderFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Jay Forte takes a deep dive into his book, The Greatness Zone where he helps you know what you are good at, what you love and what is going on in your world.In his book, Forte introduces this life-changing thinking in his compelling and heartwarming story of two kids in college. By following the stories of Mary and Mike, you will get to see the greatness formula in action which will guide you through the process of knowing yourself and finding your best fit in life.This book is perfect for an entrepreneur who is bored with life, often listens to what others have to say, and does not know how to change things.About Jay Forte:“I am a certified life and workplace CEO coach, an author and a speaker. Prior to that I was a CPA and CFO for years and then realized that most of my career I was in the wrong place. I’m a big idea person that just needed an environment to keep inventing. Now I work around the workplace and around helping people discover what the big ideas in life are for them.The Greatness Zone happened as a direct effect of the first book that I had written called Fire up your employees and smoke your competition. It came out of my time as an education director just at the time the economy was shifting out of an industrial agent to an intellectual age. It came out as a process book to say regardless of your age you should know what you are good at, what you love and what is going on in your world. So that you can know you, know your world and put the two together.” – Jay ForteFor a detailed summary of The Greatness Zone according to Jay Forte CLICK HERERelated Books:Powerhouse by Mike ClaytonThe Happiness of Pursuit by Chris GuillebeauMindset: The New Psychology of Success by Carol DweckFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode bestselling author Chris Brogan takes you on a deep dive into his book, The Freaks Shall Inherit The Earth, where he gives you the formula for entrepreneurship from the ground up.In his book, Brogan gives you the systems, processes and the foundational work that you need to turn your interests into a business venture. The goal of the book is to help you start your own revolutionary business, including what most people are missing from the basics of business, how to turn passions into businesses, and how to build out the digital channel.This book is perfect for people who have the potential and drive to be an aspiring entrepreneur, but wouldn’t normally pick up a business book.About Chris Brogan:“I run a company called Owner Media Group; a professional development company where I help people try to figure out how to own the game that they must want to win. I’ve run marketing consulting companies, worked with a lot of the biggest brands out there. Most recently I have been helping anyone from any size business try to figure out solid principles of ownership that will help in you personally, in your business and into the future.The inspiration for the book comes from my kids. I wanted to write something that will help them along their way as they grow up.” – Chris BroganFor a detailed summary of The Freaks Shall Inherit the Earth according to Chris Brogan CLICK HERERelated Books:Crazy is a Compliment by Linda RottenbergWhat’s Next by Michael PriceThe New Entrepreneurz by Ronen Gafni and Simcha GluckFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode, Mark Hunter shares his and Matthew Hudson’s book, Advisor Selling, where he reveals the secrets for becoming a trusted advisor to potential sales clients.In their book, Hunter and Hudson give you the individual phases to becoming better at sales by understanding who the prospects are, how to qualify them, and how to engage them. The goal of the book is to provide you with a guide to have higher margins, increase referrals, and get higher customer satisfaction.This book is perfect for B2B entrepreneurs who utilize an outdated sales approach and have a hard time understanding a customer’s point of entry.About Mark Hunter:“I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price.The co-author and I have been longtime friends and about eight years ago we worked together on a project with a fortune 200 company. One of the things that were involved was going out and working with every single sales person in the company. About a year ago we realized that we have collectively done over 1,000 ride-alongs with sales people and knew we needed to capture that into a book.” – Mark Hunter”For a detailed summary of Advisor Selling according to Mark Hunter CLICK HERERelated Books:The Trusted Advisor by Robert GalfordConquering The Seven Summits of Sales by Susan ErshlerHyper Sales Growth by Jack DalyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode, Mark Hunter takes you on a deep dive into his book, High Profit Selling where he helps you change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value.In his book, Hunter gives you the guide for moving towards a profit-centered sales approach that will strengthen your customer relationships and increase your bottom line.This book is perfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably.About Mark Hunter:“I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price. The inspiration behind the book was all about how to avoid the discount.” – Mark HunterFor a detailed summary of High Profit Selling according to Mark Hunter CLICK HERERelated Books:Hyper Sales Growth by Jack DalyPitching and Closing by Alex TaubGo For No! by Andrea WaltzFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.