This sprint coaches you on how to master skills required to build strong relationships with almost anyone and help others make their relationships more productive.

We want to help you understand how to work effectively with almost anyone. You will need to work with many types of individuals to make your enterprise a success, including strangers. You will also need the people you work with to work productively together.

These are broadly useful and powerful skills that revolve around understanding the role of shared objectives in forming relationships and the three types of shared objectives, cooperating, competing and retreating that you can use to mold together to create more powerful relationships with almost anyone.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

Starting your own business is stressful. But making good decisions in high-pressure moments doesn’t have to freak you out. In this episode, Ben and Derek walk you through how to stay level-headed and make better decisions.

Accurately understanding your own capabilities is an essential starting point, specifically understanding your motivations, traits and skills.

Knowing where, when and how to be confident in your decision-making is critical to not screwing up, withstanding brutal startup pressures, and ultimately making better decisions because of your teamwork and leadership.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

In this episode, Ben and Derek explain the last missing piece in the “capturing happy customer” puzzle is figuring how much they would be willing to pay. You can ask a potential customer, but their answer may not be a good choice for you.

You want to set a price that gives you a fair profit by capturing its full value—whether tangible (like savings) or intangible (like a super fun experience). You need to set a price that takes into account other alternatives a potential customer in achieving a similar state of happiness.

Naive pricing can set prices too low and destroy your ability to be profitable or too high and turn away potential customers, threatening your ability to stay in business.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

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In this episode, Ben and Derek coach you how to think through how many customers you can reasonably expect to capture (while the next sprint leads you through how much they might pay).

To figure out how many customers you might get, we take you through several steps. You will need to reason through how potential customers will find you and decide they love what you are doing so much they want to be your customer (and not a competitor’s).

Many great ideas fail because founders forget that they need to go out and thoughtfully solicit customers. This is a critical risk reduction exercise.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

In this episode, Ben and Derek walk you through how to figure out exactly which group of potential customers most wants what you will offer.

We explain how you find the persona that will be easiest and most profitable to make super happy.

Your competitive advantage comes from how much better you know a customer group than your competitor, so this is important!

This sprint enables you to segment potential customers into groups, called personas, which in turn helps you more precisely target your sales and marketing efforts.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

In this episode, Ben and Derek explain how to properly test your idea with potential customers. Until you confirm your idea for making groups of strangers very happy works, it doesn’t make sense to invest the time and money to implement it. And no idea is perfect out of the box.

This is a very demanding session, but the benefits in risk reduction are immense. We first walk you through our extensive material on: Testing ideas with strangers.

We then challenge you to plan, then execute and then think about and analyze the ton of information you will gain from asking open-ended questions to strangers.

Come back to this sprint and its exercises as many times as you need until you feel confident in your idea.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

In this episode, Ben and Derek walk you through how to find good ideas for your startup, buy understanding how to tell and eliminate bad ones.

First, you will learn about The Fundamental Principle of Entrepreneurship which underlies every successful business idea. This principle applies to for-profit and non-profit ideas and ventures.

In the sprint exercise, we teach you how to do an assessment of your ideas and how to prove an idea’s potential for success.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20

In this first sprint episode we explore the importance of understanding one's own deep motivation for wanting to be an entrepreneur and the correlation with success.

We emphasize the significance of preparation and learning in the entrepreneurial journey, as well as the reflection on good and bad motivations for entrepreneurship.

Understanding one's ultimate selfish desire is highlighted as a key aspect of motivation. The sprint exercise helps you uncover your own personal motivation to be a founder and start a business.

Takeaways

• Understanding your true motivation for being an entrepreneur is highly correlated with your chances of being successful.
• The key to determining if your primary motivation to be successful is strong enough is whether you have a strong desire to prepare.
• Use the sprint exercise to reflect and uncover your own motivations

Chapters

• 00:00 The Motivation to Be an Entrepreneur
• 05:02 Reflecting on Your Motivations
• 10:27 The Importance of Preparation and Learning

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Welcome to The Entrepreneurs! This first episode introduces our brand-new platform and the concept of sprints to deliver critical entrepreneurial insights, tested and proven tools, and self-guided exercises to help you succeed on your startup journey.

All sprints are based on Derek’s extensive, world-leading research, his 3 books and the various classes we’ve created and taught at Princeton. With jointly more than 1000 students and 100s of entrepreneurs we’ve mentored, we’re excited to offer the same guidance now to founders of all kinds, anywhere in the world.

Lastly, we share with your a glimpse into our future build-out plans as well as our membership plan that offers premium support for those who want more, such as 1:1 video coaching with Ben and Derek, private community chat, and members-only events and webinars to answer your burning founder questions.

Our mission is to help you be successful entrepreneurs. So, please share with us any and all feedback on how we can make the platform better for you.

Find this and all other FREE SPRINTS on our website: https://bit.ly/4fIlAoL

For group or individual coaching, subscribe to our MEMBERSHIP: https://bit.ly/4woEI20