What does it mean to simplify, align, and trust your intuition to create a life of expansion and purpose?

In this episode of The Essential Shift Podcast, I’m reflecting on the 40 most powerful lessons I learned during my 40th year (in 2024).

From embracing simplicity as my guiding theme for 2024 to celebrating transformative milestones like launching Understanding Zoe and stepping into Techstars, these lessons have profoundly shaped how I approach life, business, relationships, and rest.

Whether you’re looking for inspiration to set your intention for 2025 or seeking practical guidance for creating alignment in your life and business, this episode is for you.

If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.

✨ Set your vision for 2025 with my Abundant Vision Bootcamp. Learn more here. ✨

KEY EPISODE TAKEAWAYS:

Rest and self-care are foundational for creativity, clarity, and resilience

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If you enjoyed this episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.

Bless it be.

With love, Laetitia

Ever felt a little... Different? 

Sounds a bit interesting to say, but you aren’t alone with this. 

If you love listening to inspiring stories of entrepreneurship, get your headphones out because  REWIND episode 164 of The Essential Shift Podcast is the one. 

You will hear from Kate Toon, her insights into digital marketing and how she navigates being a mum, a business owner and all the things that make her unique. 

This conversation will leave you feeling ready to leave your impact on the world. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @katetoon  

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

ABOUT THE GUEST

Kate Toon is an award-winning entrepreneur and parent to one human and one fur baby. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She’s been named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s also the founder of CopyCon and The Digital Marketing Collective Conference, and a resident expert on Kochie’s Business Builders. In her spare time, Kate is often found taking Gym selfies and rollerskating, much to the embarrassment of her teenage son. 

Bless it be. 

With love, Laetitia! 

Have you been looking for a new way to “do” business? 

Do you dream of a business that is designed for you and not someone else? One that works with your own unique energy? 

Are you ready to be The Conscious Entrepreneur? Let me share with you how astrology can help you and your business. 

Let me show you a place where you have a unique blend of intuitive growth, grounded spiritual practices and cutting-edge business strategies that will propel you on a remarkable journey of self-discovery, both personally and professionally. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia!

Have you ever seen a piece of content and thought “that is so well done, I wish I could think of those ideas”... 

You are about to get an insight behind these creative and fun marketing ideas! In this REWIND episode of The Essential Shift Podcast I am joined by Founder of Girls Get Off, Viv Conway. 

If you have ever wondered how to market without needing ads, or how to be innovative and fun with your organic marketing, this is the episode for all small business owners and entrepreneurs! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @vivconway_ from @girlsgetoff

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

ABOUT THE GUEST

Viv Conway is Co-Founder of 7-figure women’s sexual wellness brand, Girls Get Off.  No stranger to the world of business, Viv previously built and sold an activewear brand and a social media agency. Girls Get Off is on a mission to empower women in all things pleasurable, removing the stigma or taboo that comes with talking about (and making the most of!) getting off. Viv believes that shame needs to be taken out of female masturbation (like, who the heck made it feel shameful to admit to anyway?) and that there’s no greater awakening than getting to know yourself inside and out.

Bless it be. 

With love, Laetitia! 

I have just wrapped up a 13 week incubator for Techstars and this is the question that comes to mind...

What does it take to grow, lead, and adapt in the fast-paced world of entrepreneurship? 

In this episode of The Essential Shift Podcast, I’m doing a deep dive on the transformative 13-week experience in the Techstars Accelerator with Understanding Zoe (my new startup). 

From the challenges of pitching on day one to the triumph of Demo Day, each week brought powerful lessons that have forever shaped how I approach business, leadership, and resilience.

Whether you’re a small business owner or a seasoned entrepreneur, these lessons will inspire and equip you to navigate growth with confidence.

If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift. 

✨ Do your own 8 week Accelerator with the guidance for Essential Shift. Learn more here. ✨

KEY EPISODE TAKEAWAYS:

SHOW RESOURCES:

If you enjoyed this episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.

Bless it be.

With love, Laetitia

What does it really mean to be strong, not just in body, but in mind and spirit? 

In this episode of The Essential Shift Podcast, I’m joined by Rikki Flanders, a personal trainer, strength coach, yoga instructor, and founder of Strength For You. Known as the "Smiling Assassin" for her unique combination of humor and grit, Rikki has spent over 25 years transforming lives, one rep and one breath at a time.

From representing Australia in powerlifting to helping clients build resilience through strength and mindfulness, Rikki’s journey is an inspiring one to listen to. She shares how she made the bold leap from managing a health club to creating her own business, and why presence and connection are at the heart of everything she does.

If you’ve ever felt stuck in your career, intimidated by strength training, or simply curious about integrating mindfulness into your daily life, this episode will give you the motivation and tools to take your next step.

If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift and @strength_for_you. 

✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨

KEY EPISODE TAKEAWAYS:

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ABOUT THE GUEST

Rikki Flanders is a personal trainer, strength coach and yoga instructor with 25 years experience in the fitness industry. Over the years Rikki has used her expertise in the fitness industry in many roles. These have included training and mentoring other fitness instructors, coordinating programs and managing the health club at a busy fitness center.

Rikki has been running her business, Strength For You, since 2013. She offers face to face training in Melbourne’s north-west as well as online strength coaching. She is excited to soon be expanding her services to offer online Yoga as recovery, stress management and mindfulness as well as those wanting a gentle introduction to movement. Often referred to as the smiling assassin she is known for her light-hearted attitude and quirky sense of humour.

Rikki competed in the sport of powerlifting for 21 years representing Australia in both open and master’s categories. Her “never say never” moto may well see her back on the competition platform in the future but for now the gym remains her happy place to stay connected with friends and keep her 53-year-old body strong.

Bless it be.

With love,

Laetitia

I want to chat about a big reality every business owner faces (and often this time of year sees it happen the most)... 

Cash flow dips. 

These moments can feel like setbacks, but with the right strategies and mindset, they can become opportunities for growth. 

In this episode of The Essential Shift Podcast, I’ll share actionable advice for building a cash flow buffer, navigating slow periods with confidence, and creating a sustainable financial foundation for your business.

If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift. 

✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨

KEY EPISODE TAKEAWAYS:

SHOW RESOURCES:

If you enjoyed this episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.

Bless it be.

With love, Laetitia

Being part of a TechStars program means we get to network with some incredible business owners… 

And in this round, we also get to learn from professional athlete, Bronte Campbell. In this episode of The Essential Shift Podcast, we welcome Australian gold medalist to talk about life as an athlete and how Bronte trusted her intuition to pivot into being a founder of a Startup. 

We talk business impact, sustainability and more - you will love this episode, Bronte shares so much value with us! 

If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift and @bronte_campbell.  

✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨

KEY EPISODE TAKEAWAYS 

SHOW RESOURCES 

ABOUT THE GUEST

Bronte Campbell is a three-time Olympic gold medalist, multiple world champion, and one of Australia’s most accomplished swimmers. Now, she’s diving into her next challenge as the founder of Earthletica, a sustainable activewear brand tackling the issue of virgin plastics in fashion. Combining her passion for sport and sustainability, Bronte is redefining activewear for a better future.

Bless it be. 

With love, Laetitia!

Are you thinking of taking part in Black Friday? 

Unsure if it is the right decision for your business? 

This episode I am talking about rethinking Black Friday and how to embrace creativity over competition. I reflect on the evolution of Black Friday and share creative strategies for businesses to stand out without compromising their values or profitability. 

Back in 2020, I launched “Love Friday” as an intentional alternative to the shopping frenzy, focusing on personal development and self-care. This year, I’ve decided to pause and observe, and I’ll explain why.

Whether you’re a business owner looking to craft value-aligned promotions or a consumer aiming for meaningful purchases, this episode offers valuable insights into rethinking the way we approach seasonal sales.

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨

KEY EPISODE TAKEAWAYS:

SHOW RESOURCES:

If you enjoyed this episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.

Bless it be.

With love, Laetitia

Have you learnt this powerful skill in business yet? 

The one where you build partnerships? 

Whatever the answer is to that question, this episode with Lana Grace will give you so much guidance on how to strengthen this skill. 

Lana who has been working closely with me on partnership strategy this year, shares the art of creating impactful partnerships that benefit all parties involved — the “win-win-win” approach. 

Lana shares her expert advice, hands-on examples, and actionable tips to help small business owners build successful partnerships that drive growth and create meaningful connections.

If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift and @collabwithher.  

✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨

KEY EPISODE TAKEAWAYS 

SHOW RESOURCES 

ABOUT THE GUEST

Lana Grace, founder of Collab With Her, is a business strategist and coach (with a twist). Like a wingwoman in dating, Lana is the Ultimate Wingwoman but this time, she’s got your back in business.

She specialises in helping you rediscover what feels aligned and authentic in your business while clearing out what’s no longer serving you. 

Whether it’s breaking up with old strategies, re-aligning your business to your true vision, or creating new offers and plans of action, Lana has got you every step of the way.

Acting like the Hitch to your Albert, Lana helps you create your dream relationship TO your business, and secure soul aligned partnerships FOR your business. 

With an unmatched ability to listen, her genius is getting inside your head, heart, and business soul where everything is swirling, and turning THAT into clarity, bold moves and massive results that leave you thinking, ‘Why didn’t I do this sooner?!’ 

Working on over $10 million worth of strategic campaigns, collaborations and partnerships through her corporate and entrepreneurial life, Lana uses her experience to help women worldwide make their business feel aligned, authentic, and totally them.

When working with the Ultimate WingWoman, there is only one outcome: falling heart-on-fire in love with your business once more. 

Bless it be. 

With love, Laetitia!