This week Fred's back on the pod! Matt follows up his last discussion about SXSW by asking for Fred's thoughts on the ethics of children's presence online. Many kids today want to create and post content online, how should parents balance this with the risks of the internet? Moreover, what responsibilities might parents have when making the first digital footprints of their children on their own social media platforms. Finally, how does the allure of the influencer lifestyle impact on what kids today want? These are important questions for young people's online footprints, so listen in to learn more.