In this episode of The Event Pro Show, Seth Macchi chats with Rachel Whitten, Vice President of Sales and Services for the Greenville-Pitt County Convention and Visitors Bureau in North Carolina. With twenty five years in management, sales, marketing, and event planning, Rachel brings both expertise and an infectious energy to the conversation.
She shares her journey from organizing family holiday parties as a child to managing large-scale gatherings and partnerships that shape her community's tourism industry. Rachel explores the advantages of hosting functions in mid-sized markets, the invaluable support CVBs provide to planners, and the unique blend of Southern hospitality and attention to detail her team is known for. Along the way, she reflects on a winding career path, from mascot gigs to high-level hospitality sales, that gave her hands-on experience she applies to every project. You'll also hear lighthearted stories about hiking North Carolina's trails (and why trail reviews matter!), her love for pickleball, and what makes Greenville, NC a hidden gem for planners.
If you're looking for practical tips on getting the most out of a CVB partnership, fresh ideas for your next gathering, or simply some entertaining industry stories, this conversation is not to be missed.
Resources:
Visit Greenville, North Carolina
Rachel's Linkedin
The Event Pro Show is a production of LEMG.
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