The Event Pro Show

In this installment of The AV Playbook on The Event Pro Show, Seth Macchi breaks down one of the most misunderstood parts of corporate meetings and conferences: what actually drives AV costs. Drawing from real production experience, Seth explains how timelines, labor, equipment availability, venue logistics, and last-minute changes can dramatically impact a show budget. He also shares why early communication with your AV partner creates more flexibility, stronger planning, and better overall outcomes for planners and production teams alike. Rather than focusing only on line items, this conversation looks at the bigger picture behind event production pricing and the decisions that shape it. If you've ever wondered where AV dollars really go, this episode offers context that helps make the process clearer and easier to navigate.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

https://lemg.live/

In this episode of The Event Pro Show, Seth Macchi sits down with Angela Alea, President and Chief Revenue Officer of Lasso, to talk about the evolving operational side of live event production and the growing role technology plays in supporting production teams. Angela shares her background in workforce management and explains how Lasso was created to help event companies better manage staffing, scheduling, communication, and logistics across complex productions.

The conversation also explores the importance of supporting freelance talent, improving internal workflows, and creating more efficient systems behind the scenes of live events. Seth and Angela share their perspectives on how production companies are adapting to a fast-moving industry while building stronger teams and smoother event operations.

Resources:

Lasso

Angela's Linkedin

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:847f458b-9409-4126-a64d-c92ab801b88a-0" data-turn-id-container= "request-WEB:847f458b-9409-4126-a64d-c92ab801b88a-0" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant">

In this installment of The AV Playbook series on The Event Pro Show, Seth Macchi breaks down how corporate event planners can better understand and evaluate AV proposals before signing a contract. He explains why proposals can vary so widely between companies, what details planners should pay close attention to, and how clearer communication early in the process can prevent confusion later.

Throughout the episode, Seth offers practical guidance to help planners feel more confident when reviewing AV pricing and scope. Rather than focusing only on the bottom-line number, he encourages listeners to look at the full picture of what is being provided and how each proposal supports the goals of the show. This discussion gives planners a stronger understanding of the AV process while helping build more productive relationships with their production partners.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a career that started backstage in his school years and evolved through pivotal moments like the collapse of Ansett and 9/11.

The conversation explores the growing importance of 3D design, digital twins, and advanced pre-visualization tools in event planning. Iain explains how these technologies help teams solve challenges earlier, improve audience experience from every seat in the house, and drive real revenue for event organizers. Plus, he discusses his commitment to better leadership and company culture through Behind the Stage, his training platform to combat burnout and support the next generation of event professionals. If you're a planner, technician, or producer, you'll come away with ways to create safer, smarter, and more innovative events.

Resources:

The Imagination Collaborative

Behind the Stage

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:b22c92c0-d69b-4bc3-8742-5b7c8dd634a0-0" data-testid= "conversation-turn-2" data-scroll-anchor="false" data-turn= "assistant">

Back on The Event Pro Show, Seth Macchi, CEO of LEMG, continues the AV Playbook series with a focus on building stronger AV RFPs for corporate event planners. He breaks down the challenges of comparing proposals, shares practical tips for creating clear and effective RFPs, and explains what AV partners need to deliver accurate, apples-to-apples quotes. You'll come away with a more efficient process, clearer communication, and a stronger foundation for better event execution.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

The Event Pro Show returns this week with host Seth Macchi, CEO of LEMG, and Sam McDonald, founder of echo, a company focused on unlocking the full value of event content. With more than 15 years in event and video production, Sam shares a thoughtful approach to transforming overlooked footage into purposeful videos, blogs, podcasts, and social content that extend the life of an event.

This conversation explores how to strengthen ROI (Return on Investment) through smarter content strategy, why post-event assets often go underused, and how to carry the energy of general sessions and presentations far beyond the live experience. It offers a clear perspective for planners, marketers, and producers looking to turn one moment on stage into ongoing impact.

Resources:

echo

Sam's Linkedin

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:0dcc3c55-59d7-4849-9502-98c5a7524509-1" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant">

Welcome to The Event Pro Show, a practical resource for event planning expertise. In this episode, host Seth Macchi, CEO of LEMG, introduces a five-part series, "The AV Playbook for Corporate Event Planners." He explains why early communication with your AV team matters and how timelines influence creativity, talent, equipment, and logistics. You'll also hear clear direction on building your AV team and defining requirements so your event starts on the right track.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

Welcome to the Season 2 premiere of The Event Pro Show!

Seth Macchi, CEO of LEMG, is back with Cameron Magee, founder and operator of avad3 Event Production, one of the top event production AV companies in the country. From his early days working in a church sound booth in Arkansas to building a national company serving clients like Walmart and the White House, Cameron brings a teacher's heart and a wealth of event expertise to the conversation.

In this episode, he and Seth break down what it really takes to work effectively with AV partners, offering practical guidance that helps planners make smarter decisions and avoid common missteps. This discussion touches on budget strategy, clearer RFPs, and stronger collaboration, along with a look at where live and hybrid events are headed. It's a grounded, behind-the-scenes exploration built to help event professionals plan with more clarity and confidence.

Resources:

avad3

Cameron Magee Linkedin

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

In this episode, Seth Macchi sits down with Kirk Hendrickson to explore how accessible, multilingual events are changing the way audiences connect. Kirk Hendrickson, COO and co-founder of Wordly, explains how real-time, AI-powered translation and captioning are helping remove communication barriers across live and virtual experiences.

Kirk shares his path as a hands-on entrepreneur focused on solving practical challenges, along with Wordly's rapid growth and its expanding role in global conferences and large-scale gatherings. The discussion highlights how multilingual technology is improving accessibility, broadening audience reach, and being adopted across industries far beyond meetings and events.

This conversation offers practical guidance for planners, producers, and AV professionals who want to create more inclusive experiences. Seth and Kirk also discuss implementation considerations and a future where speakers can confidently present in their native language, allowing audiences to engage more fully without language standing in the way.

Resources:

Wordly

Kirk's Linkedin

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

https://lemg.live/

Welcome to The Event Pro Show! In this episode, Seth Macchi looks back on a standout first season filled with practical conversations and real-world perspectives from across the events industry. From planners and speakers to AV leaders, educators, and experiential marketers, Season One delivered thoughtful guidance from every angle of live events. Seth also offers a preview of what's ahead, including deeper conversations around current challenges, multi-guest discussions, and interactive webinars designed to support event professionals at every stage. Whether you've been listening since day one or you're just tuning in, this episode celebrates where we've been and sets the stage for what's coming next.

The Event Pro Show is a production of LEMG.

LEMG is a leading event production company known for delivering exceptional experiences. From site planning and event design to technical production, staging, lighting, sound, and more—we do it all. As a second-generation company, we're proud of our rich history and commitment to innovation. Whether it's a corporate meeting, conference, convention, or live event, we're the team our clients trust to execute their vision flawlessly.

https://lemg.live/