The Event Show

We are sharing some 5-minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking.

This one is about how an event-led 'Blockbuster strategy' is helping the leaders win across sport and entertainment, and how you could too.

To check out the blog version please visit... https://www.andrewoloughlin.com/blog ... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!

andrewoloughlin.com

[email protected]

+ join the Event Club!

eventclub.com.au

 

Welcome to this new series of the Event Show we are lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and apply it in our world.

So in this chat, I’m joined by a popular figure in our industry, who has been heavily involved in an event most of us will know. 

Karen Clydesdale is 'Head of Customer Experience and Customer Relationship Management’ at Tennis Australia, leading a team that has been producing amazing things at the Australian Open, and also across the many events and experiences that they provide.

This is an extremely interesting chat as Karen has been leading the way with many new ways of working, how experiences are designed and delivered, and how to keep evolving what they do. 

We cover the importance of ‘the experience’, and having a very strong vision, strategic pillars and guiding principles to guide what you are focusing on.

We also talk about the ongoing evolution of the Aus Open, in providing experiences for different groups of people, the customers, the fans/patrons, the players, participants, and partners, and also the workforce - and why that is important.

We even touch on all the levels of value, for before, during and after an event, with the critical physical and digital interactions.

We also learn how Karen’s team measure progress and applies the insights from these measures. 

We also hear some of Karen's valuable personal experiences, including some really practical and important tips and tricks we can all use!

So there is so much to take away from this chat, from a strategic level, through to the day-to-day ways of working.

Karen has a wealth of experience and is using that to make a real difference in the experiences she provides.

We do hope you enjoy the Show, and as always please drop me a line at [email protected] to see if I can help you with the design or redesign of your event experiences, or in developing the strategy that will make your event, the most valuable experience it can be, for your audiences, and for you.

But for now please enjoy this special show, with the amazing Karen Clydesdale from Tennis Australia…

For more info please jump on to 

Tennis.com.au

andrewoloughlin.com

We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking.

This episode is about the power of starts, and how you can use them more, and more often.

To check out the blog version please visit... https://www.andrewoloughlin.com/blog

... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!

andrewoloughlin.com

[email protected]

+ join the Event Club!

eventclub.com.au

We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking.

This one is about how we are all living a real life 'comeback story', and how there might be an opportunity for you right now, that you may not want to have again.

To check out the blog version please visit... https://www.andrewoloughlin.com/blog ... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!

andrewoloughlin.com

[email protected]

+ join the Event Club!

eventclub.com.au

 

Welcome to this special Event Show which is a bit of a comeback special, almost two years to the day that we did a coronavirus special to support each other as our industry was shut down, in those weeks that the likes in the Grand Prix were cancelled, today the Grand Prix is back stronger than ever, as our many events across Australia.

But it hasn’t all been smooth sailing, and while the opportunities are back, there are as always some scenarios to be particularly conscious of, and be thinking about. And as I was recently asked by our friends and colleagues in New Zealand to share our experiences as events remerged in Australia, so that our Kiwi friends, and those around Australia and other parts of the world might benefit from some of the observations we’ve seen and have experiences over the past couple of months - and perhaps to give you the benefit of foresight, we wanted to share what we’ve seen occur, and what may be coming your way.

So in this chat I’m joined by Geordie Miles from Spark Event Group, Georgie Stayches from Fetching Events and Communications, and Ben Muldoon from Race Roster, and around 100 guests, who all gave us their interesting and diverse perspectives on what they’ve seen, and what we might all be looking out for.

I do hope you enjoy the Show, and can take something away to use in your work, and as always please drop me a line at [email protected] if I can help you with the design or relaunch of your event experiences, or in developing the event strategy to make your come back, the best comeback it can be.

For more info please jump on to andrewoloughlin.com

For more on the NZEA https://nzea.co

+ https://sparkeventgroup.com

+ https://www.fetchingevents.com.au

+ https://registernow.io

+ for the 'Comeback Stories' blog we spoke about here… https://www.andrewoloughlin.com/blog

And good luck with your own comeback!

I’m really pleased to be able to share this follow up discussion that I had with Tim Oberg, a previous Event Show guest and the man who brought what has become a global success story, parkrun, to this part of the world.

This is a great opportunity to understand the experience that parkrun provides, and how it goes about providing it.

A participant experience which ultimately has had an immense influence on many people, influencing more people to sign up and show up again, and again, week after week until they become evangelists for parkrun, and start to bring others people with them - all of which has been a big part of the success of parkrun.

So, I do hope you can follow these steps on a parkrunners journey and apply them to your experiences.

For more on the parkrun story visit parkrun.com and parkrun.com.au

+ if we can help you design or redesign your experiences, please touch base for a free Discovery chat.

Please do drop me a line at Andrew @ experience design . global - I’d love to hear about the experiences you are creating - and how you are going about!

++ more info, ideas and resources at https://www.sportexperiencedesign.com and follow 'The Sport Experience Show' series at https://www.sportexperiencedesign.com/podcast

Over on our 'Sport Experience' show we speaking with some of the world’s leading experts, giving us some inspiration and relevant information to use in designing experiences that will capture the hearts and minds of our audiences.

So we thought we would share this conversation here on the Event Show, as it was invaluable talking to James Wallman, founder of the incredible World Experience Organisation (WXO), plus a best-selling author, entrepreneur, and futurist exploring all there is around the role, and value of experiences in our lives.

James works with some big brands, advises governments, and so this is a great opportunity for us to tap into his knowledge of how experiences influence our lives.

I hope you can walk away with some brilliant tips or thought-providing thought starters... as to how we can design EVEN MORE influential experiences within our events (and perhaps how you can use this in your life!).

We do hope this chat helps you create more valuable and meaningful experiences.

Please do follow the Sport Experience Show at https://www.sportexperiencedesign.com/podcast

And if we can help you design or redesign your experiences, please do drop me a line at Andrew @ experience design . global - I’d love to hear about the experiences you are creating - and how you are going about it!

++ more info, ideas and resources at 

https://www.sportexperiencedesign.com

Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work.

This new series is exploring the influence of the experiences we provide, as I think we all agree that the experiences we provide have a major influence on people, and ultimately determine whether we are successful in our work.

And so… I am super excited to share this discussion I had with... Mat Johnson, who is without doubt one of the leading thinkers I have had the pleasure of working with, and pioneered the design and oversaw the delivery of some of the most influential global ‘live experience’ campaigns in recent times.

Now based in the US, Mat spent 20 or so years leading the development of NIKE events and active experiences, driving amazing experiences and value for their consumers, and also the brand behind them, MJ has a lot for us to learn from.

It was really fascinating to unpack what went on, and why he approaches the work with the passion that he does. And I’ve got to say, this a really valuable chat on so many levels… so, sooo much to take away from this show... giving us all something important to things think about. I do hope you enjoy this chat with MJ!

And if you want to reach out as you design - or redesign and rebuild your fan or participant experiences, I’d love to hear what your creating. Just drop me a line at andrew @ experiencedesign.global or check out sportexperiencedesign.com + sportexperiencedesign.com/podcast 

Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers.

We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the experiences we provide will decide if we are successful or not in our work, or not!

So this show is all about finding meaningful information for you to take away and use, helping you create more valuable, meaningful and manageable sport or active experiences.

and let's never forget… your people will never forget how you make them feel!

https://www.sportexperiencedesign.com/podcast

What is the purpose of your event experience?

What influence do you want to have?

In who?

What is the purpose, the shared interest you have with these people?

What types of experiences do you want to provide?

What types of value do you need to provide in your experiences?

What are the influential milestones?

What are the moments that will have the most influence?

What influence do you want to have in those moments?

What influence will the people around your audience have?

What influence can you audience have on each other?

What place will allow you to have the most influence? What can you do in the spaces that will create the most influence?

What are the experiences that you will be remembered for? What will be talked about?

What will your experience be famous for?

You can follow the video version of thsi series at 

https://www.andrewoloughlin.com/influential-info

And let’s talk more? Drop me a line at andrew@ experiencedesign.global

AND - what is next for you?

ALSO... How was your Experience?!?

I'd naturally love to hear how you found this experience, in 'Experience Design for Events'.

Please email me with your thoughts, good, bad, or with suggestions, all of it would be valuable to me!

Thanks again,

Andrew

If you would like to continue your journey in Experience Design, please do check out what we are doing at experiencedesign.global

PLUS - our next course at sportexperiencedesign.com