How can you encourage more 'word of mouth' around your event? Physical word of mouth? And sharing online?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

How can you be more share-able? How can you encourage the sharing of your experience?

How can you give people something to share? Content? Stories? Experiences?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

How can you position your event as being popular? How can you be seen as THE place to be?

Can you use scarcity or exclusivity?

What is remark-able about your event? What do, or will, they talk about?

What is interesting about your event? Where are the stories?

What are you known for? What could you be famous for?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

How can you engage the Network Effect?

Can you design the experience so that it will be better if people have other people with them? So that they feel other people need to be with them?

Can you make it more 'social'? More share-able?

So that they sign up, show up and share your experience.

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

You can download the workbook here… www.andrewoloughlin.com/influential-info

What role does social currency play in your event?

How can you be seen to be the place to be?

How can you encourage and promote the currency of being at your event?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

You can download the workbook here… www.andrewoloughlin.com/influential-info

How can you answer the question people have - in a positive way?

Do people like them, do events like this??

That is, should they, sign up for your event?

How can we show them that people like them do sign up and show up? How can we communicate, and ask others to communicate that this event is for them?

How important is it for your event, for people to see that people like them are involved in your event?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

Can you remember events where you have been more committed to going because of a commitment to other people?

Can you recall doing more of something or doing it better because of the presence of other people?

Can your event encourage the social forces more, to encourage people to sign up for your event, and to do more of something while they are there?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

If you think about an event you went to recently, was they way you behaved when you were there, influenced by the people around you?

How much does your event harness the social forces that influence your audience?

What are the social norms that you can observe within your audience? Are there behaviours which differ to everyday life? That differ from other events like yours?

During the event? In specific moments? Before and after the event, the way they communicate as an 'event community'?

Can you create new social norms? Can you elevate and promote existing positive norms?

Can you encourage people to create new norms? Can you harness the influence of people influencing each other - to commit to doing something together?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

Thinking about an event you went to recently, were you influenced by what other people were going? Did you want to know who was coming? Did you want to know that others were going?

It may seem obvious, but how much to do show your audience who else is coming? And how many? And how popular you are?

Can you solve their 'coordination problem', and share some information on your event so that it is 'common knowledge' of who, and how many people might be going?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

You can download the workbook here… www.andrewoloughlin.com/influential-info

Do you really know your audience? What do they think about you? Can you segment based on the relationship you have with your audience?

Do you know and understand your Advocates? Do you have a relationship with the 'event evangelists', those die hard fanatic, the particularly loyal parts of your audience?

Do you know and understand that group that is Active and attending? Do you do anything to understand their particular needs and desires, and do you communicate and offer experiences that may build their relationship with you and your event?

Do you know and understand those that you may have Alienated, or lost contact with? Do you do anything to understand their concerns and barriers, and do you communicate and offer specific experiences that may re-establish that relationship with you and your event?

And… lets talk more!?

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global