Episode Summary

Welcome back to The Everyday Entrepreneur Podcast! For the last episode of 2024 I decided to do a special mash-up episode of my favorite eight moments this year on the podcast.

These are the moments that resonated, inspired, and hit home with not only me, but our listeners as well. So lets take a listen back to these special eight guests and go into 2025 with the inspiration you need to do something different and for you!

In this episode you’ll learn:

0:30 Holly introduces the mash-up episode

1:58 Episode #39 with Inbal Claudio on how to avoid "spam-y" business connections and finding genuine people to connect with

7:35 Episode #43 with Martha Bitar on the difference between social media and email lists and how they're both more powerful when used together strategically

14:53 Episode #48 with Lee Funke and her advice to any entrepreneurs on the fence out there

16:51 Episode #50 with Megan Tamte on the importance of committing to herself to start every morning alone in quiet time to reflect and brainstorm

28:03 Episode #52 with Jennifer Mackey-Mary on how to scale a service business

38:34 Episode #56 with Erin Zosel on the power and drive that comes from knowing your 'why' behind your business

47:13 Episode #60 Alexis Walsko on the exercise she learned at a recent event that helped shift her perspective back to what she can control and change

52:43 Episode #59 Shayla Owodunni on how to how to take your side hustle to the next level

55:05 Holly's FREE Business Blueprint

Chat With Me + Download Business Building Tools:

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Connect with my guests:

• Inbal Claudio (Like Minded Collective)
• Martha Bitar (Flodesk)
• Lee Funke (FitFoodieFinds)
• Megan Tamte (Evereve)
• Jennifer Mackey-Mary (Everyday Style)
• Erin Zosel (Sloane's Beauty Bar + Med Spa)
• Alexis Walsko (Lola Red PR)
• Shayla Owodunni (The Plant Penthouse)

Episode Summary

Welcome back to The Everyday Entrepreneur Podcast! This week we have a little extra fun with our guest, Alexa Fitzpatrick, owner and creator behind Jayded AF Cocktails. The first half of this episode you can expect a fun and vibrant interview with Alexa on why she created this business and all of the ups and downs she has experienced along the way.

The back half of the episode we try something new, and do an on-air tasting of Alexa's signature cocktails; Lemon Drop, Lavender, and Laxly Cucumber. Our producer Morgan also jumps on mic to join in the tasting fun!

Throughout the interview and tasting you will learn how a personal medical emergency led to a complete shift in every aspect of Alexa's life. With a new perspective on life, she decides instead of rejoining Corporate America, she is going to go into business for herself!

Alexa is a self-proclaimed "open book" and shares everything from her operations to what inspired each of the signature cocktail recipes. Alexa also shares how she feels like she has been divinely guided throughout this entire experience. And when you hear about her experience, it will be difficult to disagree!

In this episode you’ll learn:

1:00 Holly introduces and welcomes Alexa on the podcast

2:58 Alexa shares her career within the healthcare industry and her goal (at the time) to climb the corporate ladder

3:50 The health emergency Alexa experienced that changed her entire life

8:45 How the idea of Jayded AF got started, and what pushed her to bet on herself and go all in on this business idea

12:05 How sending samples to her brother resulted in a run-in with someone Alexa didn't know she needed

19:06 Alexa shares the importance of trusting yourself and the process as she continued to build Jayded AF

21:50 A breakdown of what Jayded AF is as a brand, and the vibe that Alexa was going for for her business and products

25:55 How a marketing photoshoot led to landing a MAJOR commercial client

29:06 The challenge of figuring out a price point on a product with no true comparisons

30:25 Leading your business with authenticity and finding the best partners to bring into your business

38:40 How Alexa runs her back-end / operations side of the business

44:40 Alexa shares what her experience has been like as a black, female entrepreneur in a primarily male dominated industry

50:52 What's next for Jayded AF

54:12 Alexa's shares her best advice to any women out there looking to start their own business

1:02:52 The Jayded AF tasting officially starts, and our producer, Morgan, joins the recording!

1:09:05 Lavender Martini tasting and breakdown of what inspired Alexa to create this signature cocktail

1:13:24 Lemon Drop Martini tasting and breakdown

1:21:08 Alexa gives listeners a sneak peek of the adorable holiday options you can expect from Jayded AF this year

1:25:48 Laxly Cucumber Martini tasting and breakdown

1:41:15 Why Alexa leans on her mentors (despite being in different industries) for advice as she continues to grow her own business

1:52:46 Holly and Morgan provide their final thoughts on each of Alexa's cocktails, and identify which one best represents their own personalities

2:00:32 Finally, Holly and Morgan ask Alexa a handful of rapid fire questions to close out the tasting

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
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Connect with my guest:

• Jayded AF
• Instagram
• LinkedIn

Episode Summary

This week on the podcast we welcome Ingrid Kent and Julie Phaxay, co-founders and owners of Haven Beauty Collective here in Minneapolis! Ingrid and Julie share how they each got started in the beauty industry, when they first met, and how they decided to go into business together in 2021.

Julie and Ingrid share their vision for Haven Beauty Collective. A warm, inviting, and comforting space for clients to come and relax while they are pampered. They also share their vision to use their business to educate and advise other women entrepreneurs through providing a space for them to continue to grow their individual businesses.

Although they run HBC together now, Ingrid and Julie have been solo-preneurs for many years within the beauty industry, and with that comes exciting experiences and stories along the way! They both share their favorite celebrity clients they've worked with (psst, one includes a Minneapolis LEGEND) in the past.

Finally, Ingrid and Julie share their advice to any listeners thinking of starting their own business!

In this episode you’ll learn:

0:55 Holly introduces Ingrid Kent and Julie Phaxay on the podcast

3:46 Ingrid shares her backstory of how she started in the beauty industry

8:58 Julie shares her backstory and how she started on the "traditional" college track, and what pushed her to leave it behind and follow her passion in the beauty industry

13:14 Julie breaks down what microblading is and why she is so passionate about it

15:40 How Ingrid and Julie met, and eventually went into business together

20:02 How their optimism helped them push through any COVID concerns as they built their business

21:55 What is Haven Beauty Collective and how Ingrid and Julie divide responsibilities and run the business

23:50 Why they decided to hire independent contractors vs. employees for their business

27:15 Ingrid and Julie share some of their favorite celebrity clients and experiences they have had throughout their careers

36:12 Prince NYT article Holly references

40:47 How Ingrid and Julie built their individual email and waiting lists and how those lists have evolved throughout their careers

43:55 Ingrid and Julie share their opinions on some of today's make up trends and why following every trend isn't the answer

49:05 Both women share their philosophies on the intersection of physical and internal beauty and how they kept that in mind when creating the Haven Beauty Collective space

53:00 The rationale behind naming their business and the process they took to land on Haven Beauty Collective

55:12 What is the future of HBC and the contractors they continue to work with and advise

58:44 Finally, Julie and Ingrid share their advice to any listeners out there who are on the fence of starting their own business

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• Haven Beauty Collective
• Ingrid Kent
• Julie Phaxay
• Ingrid's Instagram
• Julie's Instagram

Episode Summary

This week Holly welcomes Alexis Walsko, Founder, CEO, and Visionary for Lola Red PR. Alexis has been in business for herself for almost 25 years now, which makes her our most experienced entrepreneur on the podcast to date!

Alexis shares the constant responsibility she feels being a solo-entrepreneur and business owner and how that continues to drive her forward in her work. She has built her business up to have sixteen additional team members that help create full marketing campaigns for their clients across the country.

Holly and Alexis talk through the self-doubt that inevitably creeps into all entrepreneur's minds and how they each work to overcome the self-doubt and continue to move forward. Alexis also shares her best advice for new entrepreneurs, including why you should lean on your support system to be the best cheerleaders for you and your business.

Finally, Alexis gives her best advice for how and to whom to pitch your business to get the best desired outcome and why "bragging" on yourself isn't cringey, but bold!

In this episode you’ll learn:

1:00 Holly introduces Alexis Walsko, Founder and CEO / Visionary at Lola Red PR

2:40 Alexis shares when she started Lola Red as a fresh college graduate in 2000

9:15 Alexis shares she's always had a passion for business and desire to be an entrepreneur, and how her support system and betting on herself helped Lola Red happen

13:20 The main challenge Alexis experiences as being an entrepreneur / solo business owner

21:25 How she faces challenges in her business and not only get through but continue to thrive

22:15 How she continues to overcome her own self-doubt and how her children have helped her see her own blind spots

25:40 The exercise she did at a recent CEO leadership conference that helped shift her perspective back to what she can control and change

30:22 Alexis provides us a breakdown of what PR is today

33:35 The two main types of PR that Alexis and her team help create, including an example of local business, Love Your Melon

38:02 The Guinness World Record Alexis and her team helped one of their clients achieve to promote their 100 year anniversary

42:25 The ideal client profile that Lola Red prefers to partner with in business

45:20 How Alexis and team stay relevant / on trend for their clients' messages to break through the constant noise

49:00 Alexis shares her experience getting clients on The Today Show and her best advice to promote your business

51:05 How to successfully pitch your business to the best audience

1:01:50 The impact AI has already had on PR, and what Alexis thinks the future will look like as it continues to evolve

1:06:35 How AI has created more value for in-person connection

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• Lola Red
• LinkedIn
• Instagram
• Alexis's Email ([email protected])

Episode Summary

This week Holly welcomes Shayla Owodunni, founder and Chief Biophilic Designer at The Plant Penthouse. Shayla walks Holly through her early career path and how her desire to "chase adventure" moved her out West and to the South, before settling back home in Minnesota.

With her background in accounting and corporate compliance, Shayla decided to take a calculated risk by starting The Plant Penthouse as a blog and creative outlet for herself. Shortly after, in the midst of the pandemic, Shayla had a viral "Sofa-Gate" moment that was the ultimate online community builder for her and The Plant Penthouse.

That viral moment led to an HGTV home tour and several other media appearances. Shayla shares how even though she was getting dream opportunities, it was vital that she remembered her own worth, and the cost of an opportunity and knowing your worth.

Finally, Shayla shares the life-changing health scare in her family that inspired her to give back to her own community. What started as a volunteer activity with the Minneapolis Public Schools, has now led Shayla to running for a MPS school board.

In this episode you’ll learn:

1:00 Holly introduces Shayla on the podcast

2:10 Shayla shares her story and her early desire to "chase adventure"

6:40 The hike that changed her life and inspired her to make a huge life change

8:14 The "career palette cleanser" that Shayla needed at that time in her life

13:40 How Shayla figured out what kind of entrepreneurial business she wanted to start

20:02 Shayla starts her consulting business, Corporate Carpentry, and shares how she won her first client

29:10 Plant Penthouse is started as a blog and creative outlet

33:20 SOFA-GATE! Shayla breaks down her viral moment during the pandemic and how it was the ultimate community builder

39:05 The importance of knowing the cost to an opportunity and your own worth

42:35 Shayla's HGTV home tour

44:10 How Shayla sourced her event space for The Plant Penthouse and the dream collaborations that came together

52:45 What Shayla did to take The Plant Penthouse to the next level and truly define the vision for the business and space

1:00:25 What excites Shayla about the near future for The Plant Penthouse (hint, exciting things to come this holiday season!)

1:01:45 Why Shayla decided to implement a CRM tool (HoneyBook) into her business at this point

1:03:05 How a sister trip to Miami ended up inspiring Shayla to volunteer with Minneapolis Public Schools, and eventually decide to run for a school board position

1:07:15 Shayla's advice to anyone considering entrepreneurship

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• The Plant Penthouse
• Shayla for MPLS
• Instagram
• Facebook

Episode Summary

This week Holly welcomes Shannon Flanagan to the podcast! Shannon has been retailing it since college. She’s worked in-stores and as a merchant, consultant, sales leader, and general manager. Today, Shannon has taken the entrepreneurial leap and gone out on her own, creating the advisory firm, Retail Connected. Shannon shares her journey from Corporate America to her own boss and why every step in her journey put her where she is today.

In addition to her advisory firm, Shannon is the founder of Retail Women in Tech. Her goal for this group is to help create the conditions for people to thrive and love what they do everyday. Shannon is a passionate mental health advocate and wanted to create a community that brings women in tech and IT together to grow and support each other in their shared industries.

In this episode you’ll learn:

1:00 Miss 'Summer Fridays'?! Find out how to get your Fridays back HERE!

1:30 Shannon is introduced and joins the pod

3:11 Shannon shares what her first job was and how she saw the entrepreneurial spirit from a young age

5:10 How she started her career and how the various positions and companies she worked at influenced what she wanted, and didn't want, out of her next job

10:30 Holly and Shannon both share their experiences working at large predominantly-male led companies, and the typical shortcomings they've experienced in those environments

17:05 Shannon shares staggering statistics on the sexism and discrimination that women experience in today's workplace, read the entire Women @ Work 2024 report by Deloitte here!

20:05 The webinar topic that pushed Shannon to finally follow her entrepreneurial spirit and start her advising firm

24:00 Shannon shares how she landed her first consulting client while still working her full time Corporate America job

30:50 How Shannon defined her advisory firm business and the services she would provide

34:24 Where Retail Connect is today and the ongoing success with their initial client

36:50 Shannon reminds us that your 'job' may not be forever, but your skills and accomplishments are, you can always go back to Corporate America!

40:20 Shannon shares how and why she started Retail Women in Tech, a networking community for women in the retail and AI industries

49:22 Why she did not initially form a board of directors, and instead met with 150+ people, one-on-one, to build the best community she could

55:10 Reminder to color outside the lines and find your own non-negotiables for your work life

58:10 Why women MUST be part of the AI revolution and the true cost to our world if they are not

1:05:10 Finally, Shannon shares with listeners to remember the value of your career looking like a "spider web" instead of just a straight line. Lean in and embrace your passions!

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• retailconnected
• Retail Women in Tech
• LinkedIn

Episode Summary

Holly welcomes Claire Johnson, CEO and owner of San Diego Magazine, on the podcast! Claire and her husband, Troy, acquired the magazine in 2021 - it has now been in print for 76 years. Originally from New York, Claire graduated from Loyola University with a journalism degree.

Claire shares all the details around why and how her and Troy decided to acquire SDM. As well as her motto of balancing the art and science of life. Claire and Troy signed the paperwork for SDM nine days before Claire had their first baby! The next few months Claire describes as a, "trial by fire" with several unforeseen challenges popping up during that time as well. Claire shares how her and Troy leaned on each other, and their amazing team to get through the transition and come out the other side together.

On top of her CEO responsibilities, Claire also is a co-founder of the Del Mar Wine + Food Festival, a love letter to all things San Diego! She also organizes (with SDM) the Celebrating Women Summit, an event to celebrate and inspire local San Diego women.

Finally, we get the inside scoop from Claire on all her favorite San Diego must-sees and dos for a weekend in town, you will definitely want to have a pen and notebook handy!

In this episode you’ll learn:

0:50 Holly's FREE Business Blueprint!

4:36 Holly introduces Claire to the podcast

6:35 Claire shares her journey leading up to becoming CEO and owner of San Diego Magazine

8:45 How the opportunity to purchase SDM came about for Claire and her husband

11:40 Trial by fire! Claire shares all the details on what the first few months owning and running SDM were like, including several unforeseen challenges

17:55 The life motto Claire follows that led to the decision to purchase and run SDM

21:55 Claire shares the media trend she saw while still at her corporate job that gave her confidence in going all-in with SDM

23:20 Breaking down the financials of purchasing a business like SDM with 70+ years of experience

29:45 All the details of the Del Mar Wine + Food Festival, a love letter to the San Diego community

35:30 Claire shares how SDM has been more than a financial investment, but an emotional one as well for her and her entire family, and their goal to make the SDM "house" a home

38:10 The most important contribution a good mentor can make to any entrepreneur

38:30 Claire breaks down her and Troy's leadership approach as they came into the business as the new owners, and what she feels has been the secret to their success so far

42:05 How Claire became CEO and the division of power and responsibility between her and her husband and partner, Troy

48:22 The similar skillsets that are required to be a successful Chief of Staff or CEO

51:26 The skillset Claire has been honing since childhood as the oldest of six children in her family, and how it has helped her lead and succeed

55:56 The importance of knowing your skillset and when to hire out or delegate tasks

58:05 Claire describes SDM's ideal reader, and it may surprise you!

1:03:06 The impact AI has already had on the media industry and how Claire leverages it within her daily work life

1:08:40 The Celebrating Women Summit that Claire and SDM put on to celebrate local San Diego women

1:13:00 Claire's top recommendations for food, hotel, and entertainment for your next trip to San Diego!

1:18:45 The Best Restaurants in San Diego 2024 by SDM

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• San Diego Magazine
• Del Mar Wine + Food Festival
• SDM Instagram
• Claire's Instagram
• Claire's LinkedIn

Episode Summary

This week Holly sits down with owner and founder of Sloane's Beauty Bar + Med Spa, Erin Zosel. Erin began her career as a hair stylist and when she could not find the salon that had everything she was looking for, she decided to create it for herself!

Erin shares how she went from opening her first salon, to now growing the business to four locations! She also shares the keys to her success, including how to cultivate a culture of openness and fun across all locations.

Then Erin talks process and numbers when it comes to financing her business and each build-out since. Erin breaks down her strategy for funding and provides key advice to fellow entrepreneurs on how to get started themselves!

Finally, Erin shares what the latest hair style trends are today and this fall, along with some amazing product recommendations for anyone going through changes with their hair!

In this episode you’ll learn:

0:56 FREE Business Blueprint!

1:40 Holly introduces Erin Zosel, founder and owner of Sloane's Beauty Bar + Med Spa

3:22 Erin Zosel joins the podcast and introduces herself and business

3:58 Erin shares the high level process of what it looks like to open each of her salon locations

6:38 What additional education and steps were needed to open their new location in North Loop that includes their first Med Spa

9:20 The valuable experience Erin gained while opening her first business, a yoga studio with a friend

12:55 Erin's journey as a hair stylist and renting her own booth

15:05 What Erin was looking for in a hair salon as a place of work, and deciding to create what she wasn't finding for herself

19:20 The process of going from an idea to opening her first location

23:12 Why Erin views her stylists as her actual clients, and how she treats them accordingly

27:00 Cultivating and managing a culture of teamwork and inclusivity across all her locations

29:00 Erin's key to success on keeping the Sloane brand consistent across all locations

32:55 The average timeline to open a new location and why the newest location in North Loop took almost four times as long

34:15 How Erin funds each new location and why that strategy works best for her business

41:50 Erin shares what the latest hairstyle trends are today and why it is so important for a hair stylist to stay up to date to retain clients

46:20 Erin's hair advice (including products she uses!) for people whose hair is going through changes (less moisture, more shedding, etc.)

50:15 The details and process behind the latest expansion, Sloane Beauty Bar + Med Spa endeavor

54:35 The management team Erin has assembled and the 'playbook' they have been able to create together

1:03:02 Erin's advice to anyone looking to start their own business

1:04:33 The importance of making your business about your team and customers and NOT you

1:07:05 How important it is to know your 'why' and Erin shares the 'why' behind her business

1:09:50 Why real world experience is just as valuable as a college degree

1:12:25 How Erin coincidentally named her business after her daughter

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• Sloane's Beauty Bar + Med Spa website
• Sloane's Beauty Bar + Med Spa Instagram
• Erin Zosel Instagram
• Zosel & Coleman Real Estate Group
• Zo·Co·Nversations Podcast

Episode Summary

This week Holly sits down with Larissa Loden, founder and CEO of Larissa Loden jewelry! Larissa shares how she has always been around entrepreneurship, but wasn't interested in it herself at first. After teaching art in the Minnesota public schools system for eight years, Larissa decided to finally embrace her entrepreneurial spirit and go all-in on her then side hustle, and now multi-million dollar business, Larissa Loden.

Larissa shares her overall goal for the business, and even teaches Holly the EOS process that her business is structured on. Larissa also shares the revelation she had with her business coach that completely changed her style of leadership moving forward.

Finally, Larissa gives an exciting sneak peak of what to expect from the next two collections at Larissa Loden, as well as where to find the brand soon!

In this episode you’ll learn:

1:30 Holly shares the difference between "one day" and "day-one" for an entrepreneur

3:36 FREE Business Blueprint

4:06 Holly introduces Larissa Loden on the podcast

7:44 Larissa's history with entrepreneurship growing up

8:55 The advice given to her that pushed her to finally go all in on her jewelry business, Larissa Loden

10:40 Larissa shares what brought her to Minnesota and her early career

13:00 How dealing with red tape brought out her inner entrepreneurial spirit

17:55 Where her business stood when she decided to commit full time to the business

20:20 The Kolbe test Larissa references her and her team taking

21:32 The design and procurement process for Larissa Loden and how it changed as the business grew

23:55 Larissa shares her overall goal for the business and growth

24:50 How she defines her typical customer and why she believes resonating with Gen X and Millennials is key to her continued success

26:50 Larissa breaks down her motto of "living in the gray" and how she wants her jewelry to help spark conversations with people of all backgrounds

29:00 Heather Boschke episode referenced!

30:30 Why it is so important to get clear on your goals and stay true to them through growth

31:02 The EOS (Entrepreneurial Operating System) Process that Larissa and her business use

32:52 The core values for Larissa Loden

34:10 How Larissa has grown into her leadership position

35:12 The difference of working in the business vs. working on the business

36:14 The best leadership advice Larissa's business coach gave her

41:00 Larissa breaks down the Larissa Loden team's dynamics and structure under the EOS process

44:30 How Larissa and her team approach the interviewing potential new employees

46:15 The Conscious Leadership Group website Larissa references

50:15 How Larissa named her business, and if she was ever concerned naming it after herself

53:02 What it means to Larissa to put the customer and her employees first

58:14 Larissa shares how she is pursing goals outside of her business, and how it ultimately always benefits the business in the long run

1:06:26 What's next for Larissa Loden, exciting details on new collections that are about to drop!! And where to look for the brand next... coming soon, possibly near you!

1:11:35 The two financial books Larissa says are must-reads for entrepreneurs: I Will Teach You to Be Rich by Ramit Sethi and Financial Intelligence by Joe Knight and Karen Berman

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• Instagram
• Larissa Loden website
• Larissa's Instagram
• The World's Most Okayest Entrepreneur Podcast

Episode Summary

This week Holly virtually sits down with Paula Orezi. Paula is an author, business coach, and speaker as well as the founder of the Paula O! Store! Holly and Paula discuss how Paula surrounds herself with her own accomplishments to stay motivated and keep dreaming for her business and personal life. Paula shares the impact of watching her mom and best friend battle cancer and how that has only motivated her to keep growing and learning herself.

As a recovering "people pleaser" and recipient of the "Most Shy Award" in middle school, Paula shares how she outgrew those traits and found her own path in business and life. Her mantra of "Be the Change Agent" has seeped into every aspect of her life, and she sees the ripple effect it has had not only in her life, but the lives of those around her as well.

Paula also shares the importance of paying attention to yourself; what gives you energy each day and using that as a guide to find your passion and chase it! As she will tell you herself, she's not afraid to try something, and that includes authoring her own poetry book "From Me to You" as well as her own chapter in the co-authored book "Experts & Influencers: The Women's Empowerment Edition."

In this episode you’ll learn:

1:25 Holly shares her "why" behind her own business

2:50 Download Holly's FREE Business Blueprint

3:18 Holly introduces the listener to Paula and recommends you grab a notebook and pen for this one!

4:40 Paula joins the podcast and shares how her and Holly met

9:15 A breakdown of the inspiration and motivation that Paula surrounds herself with in her office

11:00 The importance of daily intentions and openness to opportunities

14:05 Paula shares her "dream post-its" and how she believes you NEVER fully arrive in your business

18:30 The impact on Paula of watching her best friend and mother battle cancer

21:40 How Paula broke free from her "people pleaser" tendencies

24:00 After following the traditional career track, Paula shares what woke her up to pursue her dreams

25:10 How she became a published author for the FIRST time with her poetry book "From Me to You"

29:00 What she learned from her first book signing event

31:20 How she was able to contribute and be a part of the book "Experts & Influencers: Women's Empowerment Edition"

35:40 The importance of writing down your goals and keeping them close until you're ready

45:05 ACTION: Study yourself! Create a daily list of what brings you energy

48:45 Why you need to surround yourself with a nurturing support system

53:15 How Paula defines what "Be a Change Agent" means and how it drives her through every aspect of her life

Chat With Me + Download Business Building Tools:

• FREE: Create a compelling business idea in 6 steps
• Start Your Business HERE
• Instagram

Connect with my guest:

• Paula O! Store
• Instagram