In this conversation, Georgina Merhom, founder of SOLO, discusses the transformative potential of collaborative data sharing in the financial sector. She shares her journey from cybersecurity to fintech, emphasizing the importance of incentives, consumer experience, and the evolving regulatory landscape. Georgina highlights the need for a decentralized approach to data sharing, which fosters trust and efficiency, ultimately aiming to revolutionize open banking and expand beyond financial services.