Some Takeaways

• Do you want to be a coffee roaster?
• If you want to be a coffee roaster, do not start your own coffee roastery.
• You have to like the idea of manufacturing something.
• You have to be somebody who's pretty handy.
• A home roaster is not the same as a commercial roaster.
• Learning the machine is crucial for success in roasting.
• Rushing into starting a coffee business can lead to mistakes.
• Creativity is essential in finding ways to sell coffee.
• Apprenticeship is a valuable path in the coffee industry.
• Fire safety is a critical concern in coffee roasting.
• Roasting coffee is a fulfilling and enjoyable craft.
• Opportunities in coffee roasting can be regionally specific.  

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Among other things, the conversation includes:  Liesa's job at Covoya.  A Throwdown in Bristol.  Market Machinations.  A little Starbucks and Peets history.  Rob's dad jokes.  Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Angela and Brit share stories about some of the Cafe Delas producers they have met.     Cafe DelasPart of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Topics Include

• Suez Canal 
• Currency fluctuations, especially the Brazilian real and US dollar
• Brazilian domestic policy and its effect on coffee exports
• Market volatility driven by geopolitical and logistical factors
• Tariff refunds

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Chapters 01:22 Rob's Morning Coffee and Brain Activation Routine 02:11 First Data Source: Market Screen and Live Feed 03:16 Using Charts for Market Sentiment and Direction 04:45 Monitoring Overnight Market Changes and Pending Grading 05:50 Reading the Crop Report and COT Data for Market Sentiment 06:06 Email and News Digest as Market Indicators 07:06 Skimming Reports and Managing Information Overload 08:21 Using Alerts and External News for Market Fundamentals 09:15 The Value of Bloomberg and Objective Reporting 10:20 Talking to Peers for Perspective and Avoiding Echo Chambers 11:23 Current Events: Tariffs and Legal Decisions Impacting Trade 12:46 Market Outlook: Supply, Demand, and Price Trends 14:25 Brazil Crop Outlook and Producer Strategies 15:08 Market Volatility and Future Contract Expectations 16:11 Upcoming Live Podcast Event in San Diego   Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Takeaways

• Specialty coffee is a highly differentiated product.
• Consumer preferences significantly influence coffee marketing strategies.
• Words like 'rich' and 'smooth' resonate with coffee drinkers.
• Flavor notes serve a practical purpose in the coffee buying process.
• The NCA survey provides valuable insights into consumer behavior.
• Coffee drinkers may not align with industry-specific flavor descriptors.
• A balance of vague and specific terms can attract a wider audience.
• Sweet notes should be prioritized in flavor descriptions.
• Understanding consumer perspectives is crucial for effective marketing.
• Coffee tasting language should evolve to meet consumer needs.

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Takeaways

• 2025 was a challenging year for the coffee industry.
• Market volatility led to unprecedented price fluctuations.
• Tariffs significantly impacted coffee imports and pricing.
• Small roasters faced immense pressure due to high costs.
• Unionization efforts are gaining traction in the coffee sector.
• Women in coffee are making significant strides in leadership roles.
• The specialty coffee market is evolving with consumer preferences.
• The importance of supporting smallholder producers is critical.

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Takeaways

• February is the busiest month for coffee buyers.
• Current market prices are experiencing a steep decline.
• The gap between current and future coffee prices is narrowing.
• Brazil's coffee crop forecast looks promising this year.
• Coffee stocks are slowly increasing, but still below optimal levels.
• Brazil's coffee consumption fell by 2.5% last year.
• No significant news from the White House meeting is a positive sign.
• Market dynamics can change rapidly, impacting prices.

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Takeaways

• Blending aims to create a coffee better than its individual components.
• Creating iconic blends is essential for brand identity.
• Marketing cannot compensate for poor blending practices.
• Consistency in blends fosters customer loyalty.
• Simplicity in coffee offerings can be more effective than complexity.
• Managing a limited number of offerings can enhance brand focus.
• Blending for price point is a critical consideration for roasters.

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Geletka Plus, Covoya's Creative AgencyPart of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!