When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.

GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
Host: Andrew Birmingham

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Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?

GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
Host: Andrew Birmingham

 

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Last year, over 1 million Australians decided to change their jobs. This
rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the way we want to work.

GUESTS: Jason Bradshaw, chief customer marketing officer of Volkswagen Group
Australia
Host: Andrew Birmingham

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Chobani yogurt launched in 2005 and within three years it was the top
selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the business.

GUESTS: Maria Voronina, Marketing Manager, Innovation & New Platforms,
Chobani Australia
Host: Andrew Birmingham

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These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed. 

In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.

Host: Andrew Birmingham, which-50.com

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These days, anyone with a smartphone has a global marketplace at 

their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist Stefan Bode explains how our brains operate, and we talk to XM expert Bruce Temkin on why this understanding is so important for good business.

 

GUESTS: Dr Stefan Bode, Associate Professor, Decision Neuroscience Laboratory at the University of Melbourne

Bruce Temkin, Head of the XM Institute at Qualtrics

Host: Andrew Birmingham, which-50.com

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