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The Expert's Journey: Helping Speakers & Authors Succeed!
The Expert's Journey: Helping Speakers & Authors Succeed! episodes
- Magnificently Unforgettable: Insights from Andrew Griffiths | Author Speaker
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How do you stand out as a speaker, author or business expert when everyone sounds the same?
In this episode of The Expert’s Journey, Brad and Dixie chat with bestselling business author and entrepreneurial futurist Andrew Griffiths about building a memorable personal brand, charging premium prices and becoming “magnificently unforgettable”. Andrew explores why original stories, clear positioning and a distinctive message matter as AI makes more business content look and sound alike.
Discover how to turn your business book into opportunities for paid speaking, coaching, workshops and consulting. Andrew shares how he uses books to attract clients, why a signature framework strengthens your expert business, and how to choose between self-publishing and traditional publishing. Whether you’re writing your first book or growing your professional speaking career, this conversation will challenge you to think beyond book sales and build a business around your expertise.
Andrew Griffiths
Web: https://www.andrewgriffiths.com
Amazon: https://www.amazon.com.au/stores/Andrew-Griffiths/author/B001JP0X34The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
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Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com47 min - Relationships Before Revenue with Speaking Legend, Lindsay Adams OAM
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What does it really take to build a successful speaking career that lasts? In this episode, Brad and Dixie interview Lindsay Adams OAM, “The Relationships Guy”, who shares the lessons he’s learned across more than 25 years as a professional speaker, author, consultant and industry leader.
Lindsay reveals why relationships win more business than speaking talent alone, when speaking for free can lead to valuable paid work, and why very few speakers can survive on keynotes alone. He also explores personal branding, strategic networking, books and lead magnets, multiple income streams, assessment tools and turning a single presentation into long-term client work.
This is an honest, practical conversation for speakers who want to build more than a great presentation. They want to build a sustainable speaking business.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
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Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com29 min - The Expert Business Ladder: Steps to Success
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Your book shouldn’t be the end product. It should be the first step in your expert business. In this episode, Brad and Dixie explain how to build a clear path from reader to subscriber, buyer, client and advocate. Discover how to identify missing steps, create stronger calls to action and give readers an obvious reason to keep engaging with you.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
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Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com21 min - #72 Ep7. From Keynote to Workshop to Program
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Your book can become much more than a single keynote. In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can turn one powerful idea into a keynote, an interactive workshop and a longer-term coaching, advisory or training program.
Discover how to create a clear progression of offers without trying to squeeze everything into one presentation. You’ll learn how to use your book as the foundation for a connected business ecosystem that takes audiences from inspiration to implementation.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com20 min - #71 Ep6. How to Build a Signature Framework People Remember
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Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong signature framework takes what you know and gives it a clear structure, helping your audience move from confusion to action.
In this episode of The Expert’s Journey, we explore what makes a signature framework useful, memorable and commercially valuable. We’ll look at how the right framework can become more than a diagram in your book, forming the foundation of your keynotes, workshops, courses and consulting offers.
link: https://www.indieexpertsacademy.com/tejpodcast/
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com17 min - Your Lead Magnet Isn't Your Funnel
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In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may attract subscribers, but it won’t grow your business unless it connects clearly to your book, core message and the problem your audience wants to solve.
Discover how to create a lead magnet that helps people understand, decide, diagnose or take action, then build an email follow-up journey that earns trust and leads naturally towards a paid offer. If you’re an author, speaker or expert looking to generate leads, build authority and turn readers into clients, this episode will help you see what needs to happen after the download.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com20 min - What Conference Organisers Really Want
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Having a published book can build authority, but it won’t automatically get you booked to speak. Event organisers aren’t looking for authors who want to promote their books. They want speakers who understand their audience, solve a relevant problem and deliver clear, memorable value.
In this episode of The Expert’s Journey, Brad and Dixie explore how to position yourself as an expert with a message people need to hear. Discover how to develop a distinct speaking angle, create stronger talk titles, use memorable stories and build a one-sheet and video reel that give organisers confidence. You’ll also learn how to sharpen your phone pitch and align your book, speaking and business into one powerful expert ecosystem.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com23 min - How to Make Yourself Easy to Book to Speak
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Most speakers lose bookings not because they're unqualified — but because event planners can't figure out how to hire them.
In this episode, Brad Hauck and Dixie walk through the complete path from discovery to contract: how to breadcrumb speaking cues through your book, build a frictionless speaker website, and reduce the hesitation that stops buyers from pulling the trigger.
You'll learn how to set up a dedicated booking page, what to audit on your third-party profiles, and how to show up in AI-powered searches before a competitor does.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com23 min - What Should You Charge As An Expert
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How much should you charge for your expertise, and what makes an audience willing to pay more?
In this episode of The Expert’s Journey, Brad and Dixie explore how authors and speakers can price their knowledge based on authority, relevance and the value they create. They discuss how a book can strengthen your positioning, why different audiences have different budgets, and how to avoid setting fees based only on time spent on stage.
They also cover keynote versus workshop pricing, packaging speaking engagements with books and added services, working across separate speaking and marketing budgets, and creating coaching, programs and other paid offers behind a book. Brad and Dixie also share practical ways to build the confidence to raise your fees, clearly state your price and increase your rates as your experience and results grow.
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com21 min - Transforming Your Book Into Business Success
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Your book is finished... now what? Most authors treat publishing as the finish line, but it's actually the starting gun.
In this episode, Brad Hauck and Dixie Carlton unpack why a book alone rarely builds a business, and what you need to plan before you write a single word to make your book work for you long after launch.
In this episode, you'll discover:
- Why most authors write what the world "needs" — and why that's a costly mistake
- How to define the real purpose of your book beyond the number of copies sold
- The ecosystem approach: turning your book into a lead generation engine with speaking, consulting, workshops, and more
- Where to place your calls to action (hint: not just at the back)
- Why getting a reader's email address is the single most powerful outcome your book can drive
- Real-world examples of books paired with apps, downloadable resources, and interactive tools
- How to reach multiple audiences through audiobooks, live events, and multimodal content
Whether you're a business owner, consultant, or thought leader, this episode will change the way you think about what your book is actually for.
Connect with the hosts:
- Dixie Carlton — Book coaching & publishing: indieexpertspublishing.com
- Brad Hauck — Become #1 in your market: bradhauck.com
Don't forget to subscribe, leave a review, and share this episode if it sparked something for you.
Keywords: nonfiction book strategy, author business model, book marketing, build authority with a book, book funnel, thought leadership, expert author, book ecosystem, call to action in a book, publish a book to grow your business
The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.
Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.
Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.
Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.
FIND US
Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com25 min
About The Expert's Journey: Helping Speakers & Authors Succeed!
From the publisher's feed
The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing
Turn your book into a business-building asset. Learn proven…
strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.
Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.
Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.
Brad: www.proficlix.com.au
Dixie: www.indieexpertspublishing.com
What You'll Learn:
✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact
Perfect for:
- Published authors looking to monetize their books beyond sales
- Aspiring authors building their expert platform
- Speakers who want to write books to boost their speaking career
- Experts and consultants ready to establish thought leadership
- Non-fiction authors seeking to turn books into business assets
- Solopreneurs building authority-based businesses
- Conference speakers positioning themselves for higher fees
Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.
Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.
New episodes weekly. Subscribe now and start your journey from author to authority.