Ian R Buck and Ryan Rampersad discuss the barriers of podcasting and the avenues in which our podcasting dreams might prosper.
Intro of problem
Today we’ll be discussing the issue of how difficult it is from a technical standpoint to create a podcast.
Discussion of podcasting as a medium:
Seven concepts of new media from Nancy Baym’s Personal Connections in the Digital Age
Podcasting has the same agenda setting effects as any other mass medium.
Adoption trends: a survey of college students in 2008 (so old!) reported that 60% of them listened to podcasts at least sometimes. On average they had been listening for 1.52 years (SD 1.04 years). On average they listened to 84.37 minutes a week.
According to The Verge (a highly tech-focused publication), podcasting is going through a renaissance. Serial is the fastest-growing podcast of all time.
Can be used effectively to improve listening skills in a new language. In particular, metatextual skills were developed by the participant keeping a journal, and the researcher added ideas for her to journal about over the course of the weeks.
I (Ian) on the other hand, used podcasts as an anchor to Minnesota while I was in Sweden. Oops.
Technical Discussion of our proposed solution
Basically, we want to make it as easy as blogging or making a video series on YouTube.
Getting the word out about this
Social marketing theory (usually used in politics)Target people who are likely to make podcasts. That would be people who listen to podcasts.Reinforce by other channels, encouraging people to spread the wordStimulate interest- how do we make podcasting cool?Activate audience- get people to actually use our toolCitations
Agenda Setting reading CMR 4341 class notes & misc, retrieved 3/4/2015.
Baym, N. K. (2010). Personal connections in the digital age. Polity.
Benjamin, D. (2014, November 28). The Podcast Equipment Guide. Retrieved March 4, 2015, from http://www.podcastmethod.co/podcasting-equipment-guide
Cross, J. (2014). Promoting autonomous listening to podcasts: A case study. Language Teaching Research, 18(1), 8-32. doi:10.1177/1362168813505394
Pierce, D. (2014, November 28). The new radio stars: Welcome to the podcast age. Retrieved
March 4, 2015, from http://www.theverge.com/2014/11/28/7302227/the-future-is-podcasts
Social Marketing reading CMR 4341 class notes & misc, retrieved 3/4/2015.
Xigen, L., & Li, Z. (2011). Technology Attributes, Perceived Value of Information, and Social Utility: Predicting Podcast Adoption and Use. Southwestern Mass Communication Journal, 27(1), 69-83.
Copyright
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This episode of The Extra Dimension has a Fringe episode. You should really listen to The Fringe #300: TED #3 — Hypo Hipster!
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