The Extra Shot

Back in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet.

The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me!

But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page.

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Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed?

Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike.

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Businesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after.

May King tells us why this is a crucial part of FOMO creation.

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Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn?

May King asks her all the questions

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In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles.

Why is linking to social important? Why are Google Business Profiles important?

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Instagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer.

Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes.

The loser is a rather bizarre TikTok Meme generator

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FOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO.

But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how.

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Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries).

It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads?

We're not sure...

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Would you pay to get rid of ads on social media?

TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there.

May King & Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser...

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Is everything just a vanity metric? Even your sales figure?

May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics.

What is a vanity metric?

Can any metric be a vanity metric? Including sales revenue?

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