The Extra Shot

Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won't help you out unless you pay them for customer service.

Is this what Meta is doing by asking businesses to pay for their 'Verified' service?

May King and Amanda get ranty in this bonus episode of The Extra Shot.

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We can only hope that this was a flight of fancy from Elon Musk.

In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.

The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.

However, who thought people would pay for verification? Could this be a new era in social media?

Also find out what big brand's low cost campaign won the internet this week and who lost it.

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People are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem.

Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads.

So Instagram are testing the option to hide your like engagement from users. Will this encourage more people to engage, knowing that their boss, their stalker, their partner can't see every move they make?

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Meta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all.

Like WeChat in China they want to *be* the internet.

We think it's a bad idea. But there's a rumour that TikTok is about to ban links to external e-commerce sites like Amazon, they deny it but it would make sense if they want to be the ONE.

There's fun news too. Amanda talks about one big brand that won the internet this week and May King tells us how many hats, and other equipment she's bringing to her FOMO gig in the Netherlands.

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Reg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managing

Subscribe to Reg's Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registration

And visit his website here: https://www.preferred-future.com/

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This week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram

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Elon Musk says he's getting rid of the block feature on X (formally Twitter). Is this a terrible idea?

May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk's other weirdness.

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In this episode, May King tells us why it's important to create content for the lurkers on social media.

Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out.

This is a replacement episode for this week's LinkedIn Live because someone (looks at Amanda) messed up the recording.

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May King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy.

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