No matter how you may have personally responded to Rolling Stone's cover featuring alleged terrorist Dzhokar Tsarnaev, their controversial choice offers an important lesson for brands in trustcasting.

Turning to these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

Threadless has established itself as a prime example of trustcasting, as its very business model is built around the active participation of its community in supplying, promoting and buying its designs.

The online video giant has introduced paid subscription channels, but is this new feature a good fit for your marketing strategy?

Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue?

Audio can be a uniquely powerful element in your marketing mix, reaching potential customers at times and in places where other types of media can't.

On June 14 and 15, the crescent moon hung perfectly in the night sky over Manhattan, conspiring with a billboard to serve as the lime in a bottle of Corona beer.

In the spirit of summer movie excess, here are even more marketing lessons from some of this summer's most successful films.

It wouldn't be summer without a sequel, and this time the Dark Side takes center stage. Here are a few marketing lessons from some of this summer's biggest box office disappointments.

Popcorn flicks? Perhaps, but this summer's biggest movies also offer a wealth of insights for savvy marketers.