With more than 32 million users per month, Yelp is playing an increasingly important role in reputation-building for today's brands.

When you sit down to draft your next marketing piece, use this quick checklist to help you sharpen and refine your efforts for more powerful results.

This year's NBA Finals feature a sharp contrast in players - and a great takeaway for marketers.

With every public relations communication - from a simple web link to a full video production - you should fully engage all of your active social media channels.

The hit TV show "Duck Dynasty" offers a clear lesson for marketers looking to build trust" wear your authenticity on your sleeve (or your face, as it were).

This is the tale of how three negative stories overshadowed what should have been a great day for the biggest sports brand in America.

When it comes to selling your products or services to potential customers, a few well-placed digits can add up to a great first impression.

As online buying gains ever-more market share, big brands are getting aggressive in pursuit of their piece of the e-commerce pie - and so should you.

When you think of a blog, do you think of a running catalog of text-based articles? Well, think again. Compelling content comes in many shapes and sizes, and your blog should encompass all of these if you want to expand your audience.

Are you part of a start-up in need of a logo? Or are you getting ready for a rebranding? The stories of several well-known brands offer surprising insight into how simple the process can be.