Measuring the ROI of social media marketing and brand advocacy efforts is a big concern for many companies.  But with prior planning and attention to detail, it can be accomplished.  We'll talk about how to get a handle on your brand advocacy efforts in this episode of #FanDamnShow.

Case studies are important.  It's wise to study up on the competition, but keep in mind that the competition is only sharing what they want you to see.  You usually only see the good news, not the bad.  Remember this when you compare your reality to someone else's highlight reel on social media.

In this episode of #fandamnshow we look at 10 easy ways to create fans with your social media efforts.  We'll cover creating content that fans love as well as how to engage with your customers and spotlight them via social media. 

Many brands are excited about the possibiltity of their fans driing new sales for them.  But that's only 1 of 4 ways that working with your fans can help grow your business.  We discuss all 4 in this episode of #FanDamnShow! 

We've all heard the saying Money Can't Buy You Happiness, but some experts argue that's not entirely true.  Money can buy you happiness, it depends on what that money is spent on.  I talk about that and the concept of decaying word of mouth in this episode of The Fan-Damn-Tastic Marketing Show. 

What are the four pillars of creating a business blog that readers love? I walk you through all four in this 25th episode of #FanDamnShow! 

This #FanDamn episode looks at how Amanda Palmer has leveraged social media to better connect with her fans, and what your brand can learn from her efforts. 

Your brand's popularity is driven by your passionate fans.  This episode of #FanDamnShow details a fascinating Princeton study that uncovers the determinants of popularity.  Is a product popular because of its quality, or because of the WOM that other people are sharing about that product?  The findings might surprise you, and we discuss that and more in this 23rd episode of The Fan-Damn-Tastic Marketing Show.

Handling complaints from customers is one thing, but how do you deal with trolls attacking your brand? Ths episode of #fandamnshow tells you exactly how! 

How do you handle customers that complain about your brand online? This episode of #FanDamnShow gives you the exact steps you need to take to address criticism and negative comments about your brand online.