A key element to earning the trust of your customers is to constantly ask yourself 'what do our customers get out of this?'  By considering your customers point-of-view, you will create more customer-centric marketing efforts, and that helps you win your customer's trust.  

Your unhappy customers are an incredible source of business feedback, if your business is willing to listen to what they say, and apply it. This episode of #fandamnshow talks about why you should do just that.

How do you cultivate new and existing customers into fans of your brand? We'll talk about that with some simple strategies you can implement today, in this 18th episode of #FanDamnShow! 

This episode of #FanDamnShow looks at why so many companies focus on acquiring new customers, and give little or no thought to cultivating their existing customers.  This creates a Communication Gap or hole where most customers leave a brand.  

This 16th episode of #FanDamnShow looks at how all WOM is not created equally, and which type is best for your business, as well as how to cultivate it. 

You've heard that 'The Customer is Always Right', but what happens when the customer is wrong? In this episode of The Fan-Damn-Tastic Marketing Show we talk about two instances where the customer could actually be wrong, and how to deal with each.

In this episode of #FanDamnShow we talk about how to increase your engagement rates on social media channels by segmenting and targetting your fans. Hosted by Mack Collier. 

This lucky 13th episode of #FanDamnShow explains the very FIRST thing you should do when launching a brand ambassador program!  What are the first two questions you should ask and answer? Mack Collier reveals all in this 10+ min episode of The Fan-Damn-Tastic Marketing Show! 

The great marketing equalizer is to say thank you to your existing customers and to show appreciation when they spread positive word of mouth about your company or brand.  We'll get into the importance of doing just that in this episode of The Fan-Damn-Tastic Marketing Show with Mack Collier

In this 11th episode of The Fan-Damn-Tastic Marketing Show, Mack Collier talks about three simple ways that your company can create more customer-centric content that's informative and engaging for your customers.  All in under 10 mins!