We take a trip on Annie's journey. From LA to Kansas City and Back Home to start a chic men's clothing and goods store.

Annie wanted to create a shopping experience unlike anything else in the area. She wanted guys to to be able to come in, grab a beverage, relax and shop around. A laid-back, rustic-industrial vibe with soft music and the latest sports on the TV in the custom lounge. Not only can customers shop off-the-rack looks, she offers custom-tailored garments as well.

Today we discuss her vision, what she learned in the Trunk Club and custom clothier world to help her shape where she is today.

We discuss what's happening in comfortable men's fashion and Custom suits and style.

Finally, we discuss what makes up the minimum necessity for starting a wardrobe?

Is there a difference between Hand-made, hand-dyed pocket squares and Screen printed squares? The answer is yes! Lorin gives you her story and how she made this ART that you wear. I would not consider wearing a suit or sport coat without a pocket square. Its the detail that ties it all together.

Lorin can be contacted on Instagram @lorinjfields

Introduction to the FashionGuru Podcast and its Creator/Producer, Bill Daley

Helping men of all ages create a personal sense of style.