The Fashion Startup

The Fashion Startup

By Michelle Ramsay, Fashion Designer & Startup Mentor - The Fashion Expert®BusinessEntrepreneurship
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The Fashion Startup episodes

  • Ep6: Shopify & Klaviyo For Fashion Brands With Elle Williamson The Ecommerce Assistant

    All fashion brands start out with a website, but using it effectively can be a challenge. In this episode of The Fashion Startup Show I'm joined by Elle Williamson of The Ecommerce Assistant who shares valuable tips on creating more sales online through your website and email marketing. Elle helps small business owners to create successful online stores by teaching them how to use Shopify + Klaviyo.

    We chat about why Klaviyo and shopify are so great for startup brands, mistakes brand owners make with their websites and email marketing, how the two are intrinsically linked and Elle shares some amazing tips and insights into how to make more sales online.

     

    More about Elle - The Ecommerce Assistant

    With a mixture of training, courses and

    done-for-you projects, Elle gives founders and solopreneurs the
    knowledge and power to put their own stamp on their website + emails and take them to the next level. Elle's always strives to make ecommerce easy by breaking down what might seem overly complicated or confusing, into easy-to-understand actionable guidance.
    Links:

    Website

    https://www.theecommerceassistant.com/

     

    Klaviyo course waitlist

    https://www.theecommerceassistant.com/pages/kickstart-your-klaviyo
    Instagram
    https://www.instagram.com/theecommerceassistant/

     

    And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

    Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here

    Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

    See you in the front row!

    Michelle Ramsay - The Fashion Expert®

    www.thefashionexpert.com


    37 min
  • EP5: Marketing Your Brand With Retail Marketing Expert Loren Nally

    One of the biggest misconceptions I hear when startups are launching

    a brand is that marketing starts once you have a finished product. It seems that many business owners believe customers are going to magically appear knocking down their door or storming their website to buy their collection once they have that product in stock. In reality without marketing the opposite is often true which can be hugely detrimental to sales, numbers and revenue.

    Marketing your brand can be a daunting prospect, one which can

    feel shrouded in mystery and fuelled by the fear of spending all of your cash on plans that just don’t work.

    On this episode of the Fashion Startup Show online retail

    expert Loren Nally from The Retail Marketing Academy shares advice on how to start marketing pre-launch as well as some great insight into where to spend your budget, marketing strategies that actually work and how to keep your customers coming back for more.

    You can find links to Loren's business below:

    Website https://www.retailmarketingacademy.co.uk

    Instagram https://www.instagram.com/retail_marketing_academy/

    Facebook Free Group (full of free training) https://www.facebook.com/groups/onlineretailmarketingmastery

    And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

    Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here

    Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

    Michelle Ramsay - The Fashion Expert®

    www.thefashionexpert.com


    33 min
  • EP4: Starting An Underwear Brand With Kelly Newton of Nixi Body

    When a fashion startup creates a product because they have identified a gap in the market, I know the brand will succeed. And that's exactly what happened with Nixi Body underwear.

    In this episode, founder Kelly Newton chats frankly about the highs and lows of her start-up journey, and shares fabulous advice for anyone thinking about launching a fashion brand.

    You can find out more about Nixi Body below:

    http://https://www.nixibody.com/

    http://https://www.instagram.com/nixibody/

    http://https://www.facebook.com/bp3underwear

    https://www.linkedin.com/in/kellynewton007/


    If you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

    You can also book a free chat to see how I can help you get started here

    Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

    Michelle Ramsay - The Fashion Expert®

    www.thefashionexpert.com

    44 min
  • EP3: Copywriting & PR For Your Fashion Startup With Molly Gould.

    Copywriting and PR can help make or break your fashion brand but is often an area surrounded by mystery for those just starting out. In this episode, I'm joined by Molly Gould founder of copywriting and PR agency Effable. Molly shares a ton of value, gives us an overview of how copywriting can help your business and reveals the top mistakes fashion brands make and how to avoid them.

    You can find out more about Molly's services below:

    http://www.itiseffable.com/

    http://instagram.com/itiseffable

    http://facebook.com/itiseffable

    And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

    Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

    Michelle Ramsay - The Fashion Expert®

    www.thefashionexpert.com

    42 min
  • EP2: Launching A Childrenswear Range With Bibevie Founder Rhian Thompson.

    What better way to find out what it's like to launch a childrenswear brand than to hear from someone who has successfully launched. In this episode, I chat with the founder of Bibevie, Rhian Thompson about her journey launching her innovative and sustainable brand. We discuss the highs and lows the best bits and some of the struggles as well as navigating manufacturing, sourcing and sustainability too. Rhian also shares her top piece of advice for those fashion-preneurs who are thinking about getting started.

    You can find out more about Bibevie below:

    https://www.bibevie.com/

    https://www.instagram.com/bibevie/

    https://www.facebook.com/bibevie

    And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here 

    Michelle Ramsay - The Fashion Expert®

    www.thefashionexpert.com

    35 min
  • EP1: Welcome To The Fashion Startup Show!

    If you're thinking of launching a fashion brand then this brand new podcast is going to help you get there. In this episode, you'll find out more about me your host Michelle Ramsay - The Fashion Expert® and hear about what you can expect in this series.

    There is so much goodness in store for you from real-life fashion startup stories to guest expert tips and industry advice.

    I really want to inspire you to launch that idea and hope the podcast will provide some motivation and education to help you see this is within your grasp.

    You can connect with me on socials @thefashionexpertuk and let me know what you think. Don't forget to subscribe to be kept up to date with each new episode.


    3 min

About The Fashion Startup

From the publisher's feed

The go-to podcast for first-time founders who want to start a clothing brand and do it right. Hosted by Michelle Ramsay, The Fashion Expert® - fashion designer and startup mentor with 20 years of…