The Fearless Launching Show with Anne Samoilov

The Fearless Launching Show with Anne Samoilov

By Anne Samoilov: Product Launch Strategist, Producer, Author, PodcasterBusinessEntrepreneurship
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The Fearless Launching Show with Anne Samoilov episodes

  • 060: Why You Should Create A Framework For Your Product Or Service

    So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there?

    Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product.

    Here's what we cover today:

    • 4 questions you can ask yourself to discover your own framework
    • Why a framework could be just what your business/product needs
    • Examples of online business owners and educators who are using powerful and simple frameworks to market, teach, and convert people into customers
    • Template frameworks that will inspire you to create your own
    • Visit: http://www.annesamoilov.com for full show notes and more episodes here: http://www.annesamoilov.com/show

       

      17 min
    • 059: How To Organize A 30-Day Online Challenge

      You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best.

      So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge.

      Here’s what we cover:

      • The benefits to your business and your next launch of doing a challenge

      • All the different formats you can use to run your challenges

      • Why you can use a free challenge or event as your practice launch

      • Your before, during and after checklist

      • Ways to keep the whole production as low tech as possible

      • How and when to make an offer during a challenge

        I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event.

        Read the full show notes over on http://www.annesamoilov.com

        34 min
      • 058: Getting things done, making money during the summer & avoiding the summer slide

        In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer.

        If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode.

        Here’s what I have to say about it:

        • Why you can create a new consistency anytime you want (summer is great for many reasons)

        • What I consolidate to make it easier to work wherever I am

        • Why creating scheduled work shifts will help you schedule less

        • How to make sure your expectations match your output

        • Why summer revenue really goes down in the summer

          Full show notes over on annesamoilov.com/show

          27 min
        • 057: Leadership skills you need to run a successful business

          You own a business. 

          Maybe you have a team. Maybe you don’t.

          If you’re making money from your business, you’ve got customers.

          With all the challenges of running an online business the biggest one I can think of where people get in trouble and the reason why your business goes downhill are those related to your leadership skills.

          So, if you have a business, plan to make money, want to build a community, and perhaps eventually have a team to help you run everything, then you are on the path to becoming a leader.

          ...Whether you like it or not.

          That said, many people start businesses without having much practical experience in a leadership role anywhere in their life.

          We’re thrown into the role of boss without a day behind the wheel ever!

          So today’s episode covers some of the things you need to consider and be aware of as you set off to start, finish, deliver, launch...and take very intentional action every single day.

          Read the full show notes over on: http://www.annesamoilov.com

           

          19 min
        • 056: Do Samples or Free Courses Help You Sell More Products?

          1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process.

          This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product.

          http://www.annesamoilov.com/show

           

           

          26 min
        • 055: Why I Switched To Infusionsoft (And I'm Not Leaving Anytime Soon

          If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks.

          Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system.

          But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools...

          They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch.

          So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent.

          In this episode, you’ll learn:

          1. What led to my decision to switch email marketing providers

          2. Why Aweber no longer worked for me

          3. The main reasons I knew Infusionsoft was right for me

          4. Specific reasons and features that have kept me a customer.
          5. Complete show notes at annesamoilov.com

            19 min
          6. 054: Should you close your launch or stay open?

            Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely). 

            You'll learn:

            • Benefits of having a hard close date
            • Benefits of keeping the doors open
            • Why having a mix of products that close or stay open could be the best thing to do for your business.
            • How to know what is right for your audience
            • Which do you prefer? Visit me over at: http://www.annesamoilov.com

               

              24 min
            • 053: How Your Products and Services Will Change And Grow Over Time (a case study about Fearless Launching)

              Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services.

              In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do.

              Check out Fearless Launching now: http://www.fearlesslaunching.com

              Full show notes are over at: http://www.annesamoilov.com

              Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show!

              -Anne :)

              36 min
            • 052: What's Happening Today In My Launch and Conversations That Sell

              Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week!

               

              Fearless Launching:

              http://www.fearlesslaunching.com

              Conversations That Sell (Free Webinar!)

              https://annesamoilov.leadpages.net/conversations-that-sell/

              8 min

            About The Fearless Launching Show with Anne Samoilov

            From the publisher's feed

            The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. I help course creators & coaches create successful launches with a simple,…