In this episode, Mark Ledlow  interviews Ron Owens, a veteran and the owner of Phame Marketing in Tulsa, Oklahoma. They dive deep into the challenges and strategies of marketing in today's volatile economic climate. Ron shares his extensive experience and insights on how small businesses, particularly in the security sector, can navigate marketing and advertising to achieve growth and sustainability. From understanding consumer behavior to leveraging social media and developing effective marketing strategies, this episode is packed with actionable advice for business owners looking to thrive despite the odds.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Understanding Consumer Behavior: Emotional connections drive purchasing decisions. Tailor your marketing to create an emotional response and justify it with analytical information.
• Strategic Planning: Develop a comprehensive marketing plan that differentiates your brand from competitors. A well-crafted strategy is crucial for long-term success.
• The Role of a Fractional CMO: Small businesses can benefit from hiring a fractional Chief Marketing Officer to guide their marketing efforts and avoid costly mistakes.
• Digital Presence: Your online presence should elevate and substantiate your business. Ensure your digital marketing is up-to-date and effective to avoid losing potential clients.
• Local Focus: Start by establishing a strong local presence before expanding to regional or national markets. Hyper-local marketing can be more effective in building credibility.
• Adapting to Change: Stay current with marketing trends and algorithm changes on digital platforms to maximize your advertising effectiveness.

QUOTES

• "Every decision you've ever made, you've made emotionally and justified it analytically."
• "Good, effective advertising helps us understand what we need to do to win."
• "There's nothing more powerful than a referral from a trusted source."
• "Marketing should elevate and substantiate your position in the marketplace, or it will undermine it."
• "Start local and hyper-local. Own your backyard before trying to gain credibility outside of it."

Get to know more about Ron Owens: LinkedIn: https://www.linkedin.com/in/phamefounder/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow  interviews Mike Hill, who has spent the last two years working in Ukraine. In this episode, Mark and Mike discuss the reality on the ground, media perceptions, and the political intricacies affecting the conflict. Mike shares his experiences from the frontlines, the humanitarian efforts, and the challenges faced by Ukrainian forces. Tune in as they explore the impact of international support, the use of drones in warfare, and the ongoing struggle against Russian forces.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• The Reality of War: Mike Hill provides an unfiltered view of the ongoing conflict in Ukraine, highlighting the daily struggles and dangers faced by soldiers and civilians alike.
• Impact of Modern Warfare: The use of drones has significantly altered the dynamics of the conflict, giving Ukraine a strategic edge despite being outnumbered.
• Western Support: The crucial role of Western countries, especially the U.S., in providing aid and military support to Ukraine.
• Humanitarian Perspective: The severe human cost of the war, including the displacement of millions and the psychological toll on those involved.
• Media and Propaganda: The influence of media coverage and propaganda on public perception and the political narrative surrounding the war.

QUOTES

• "When life throws you a curve ball, how are you going to handle adversity?" - Mark Ledlow
• "I've pretty much just laid low and enjoyed being back and not having to worry about anything." - Mike Hill
• "The Russians literally just come in waves. They don’t care how many lives they lose, they just push and push." - Mike Hill
• "Ukraine's a beautiful country with amazing people, it's really shitty what's going on there." - Mike Hill
• "The Russians have much more resources than we do, and without the West's support, there's no way we could actually do it." - Mike Hill
• "The man upstairs has been taking care of me. I've made it this long." - Mike Hill

Get to know more about Mike Hill
LinkedIn: https://www.linkedin.com/in/michael-hill-m-b-a-1331854b/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow interviews William “Bill” Presson, Director of Operations for Security at Oracle. Bill shares insights from his extensive background, spanning roles with Intel, the U.S. Marshals, and Gavin DeBecker Academy. They discuss the evolving landscape of executive protection, including the impact of COVID-19, rising demand for security professionals, and new challenges from technological advancements and geopolitical changes. Bill emphasizes the importance of advanced planning, protective intelligence, and adapting to industry shifts to succeed in providing effective security services.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Evolving Threat Landscape: Understanding the shift in threats post-COVID, including organized protests and increased anti-Semitism.
• Importance of Advance Work: Effective advance work is crucial for the success of executive protection operations, particularly in international contexts.
• Protective Intelligence: The role of protective intelligence in mitigating risks and the necessity for security teams to stay ahead of potential threats.
• Technological Vulnerabilities: The risks posed by modern technology, including cyber attacks and the misuse of personal devices.
• Adaptability in Security: The need for security professionals to continually adapt to new threats and evolving industry standards.

QUOTES

• "When it comes to building relationships with people, especially when you're selling millions and billions of dollars worth of sensitive technology, they want to see your face. Trust is built face to face."
• "In this business, things are constantly changing. Technology is constantly changing. The ability to do things is constantly changing."
• "If your advance is done properly, you're going to have a successful trip. If not, you're going to have a bad trip."
• "Protective intelligence is something that we're starting to utilize a lot more. It helps us pivot and plan for new threats effectively."

Get to know more about William “Bill” Presson:
LinkedIn: https://www.linkedin.com/in/williamppresson/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow sits down with Byron Rodger, an entrepreneur and leader in the executive protection industry. They discuss Byron's mission to create a safer world through his various businesses and initiatives. From private security operations to protection training for both professionals and civilians, Byron shares his vision for the future of security, the challenges faced by the industry, and the importance of maintaining personal honor and values in today's society. Tune in to gain insights into the evolving landscape of security and the vital role of protectors in ensuring safety and stability.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• The Role of Protectors: Byron emphasizes the importance of protectors in society, comparing them to white blood cells in the body, essential for maintaining safety and order.
• Entrepreneurial Journey: Insights into Byron's journey as an entrepreneur managing multiple brands and businesses within the security industry.
• Industry Challenges: Discussion on the current socio-economic factors impacting the security industry, including labor shortages and the rising demand for high-quality security professionals.
• Future Vision: Byron's plans for expanding his operations globally and the innovative concepts he is bringing to security expos and training programs.
• Personal Honor and Values: The decline of traditional values and personal honor in modern society and its impact on the security profession.

QUOTES

• "My mission is to multiply protectors in the world because I believe protectors are the white blood cells in the body of humanity."
• "People want actual value for going to these events, not just cool points. They want to create memories and relationships that will last."
• "Masculinity is supposed to be self-correcting. You see a man beating a woman, you step in because it's the right thing to do."
• "We need real professionals. We've had some break-ins, and this neighborhood is Pleasantville. We want real security."
• "The probability of drama is just increasing exponentially, and it's our job to plan for the worst."

Get to know more about Byron Rodgers:
LinkedIn: https://www.linkedin.com/in/byronrodgers/
YouTube: www.youtube.com/@ExecutiveProtectionLifestyle 
Instagram: https://www.instagram.com/byron_rodgers

Ledlow Security Group proudly sponsors the Byron Rodgers EP Expo on May 11th and 12th. With a commitment to excellence in security services, Ledlow brings expertise and reliability to the event. Byron Rodgers extends a special discount to The Fearless Mindset Podcast listeners. Enjoy a 10% discount on registration for the 2-day EP Expo. Use the discount code provided by Byron Rodgers during registration to avail of this exclusive offer. Don't miss this opportunity to join the event at a discounted rate!

Get 10% off discount page: https://epspecialist.com/expo-event-vip-2024-epl

To learn more about Executive Protection EXPO: https://executiveprotectionlifestyle.com/epx-executive-protection-expo/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow engages in a deep conversation with Daniel Weil, delving into the intricacies of executive protection and security amidst global challenges. From the evolution of communication technologies to the critical importance of advance work, Daniel shares invaluable insights gained from his extensive experience in the field..

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Adaptability in Adversity: Daniel highlights the necessity of adaptability when facing adversity, emphasizing the importance of staying informed and proactive in navigating challenging situations.
• Strategic Communication: The discussion explores the nuances of communication technologies, from satellite phones to encrypted messaging apps, underscoring the need for security professionals to stay updated on advancements and select solutions based on context.
• Protective Intelligence: While acknowledging the value of protective intelligence as a tool, Daniel emphasizes that it cannot replace traditional executive protection but rather serves as a force multiplier in identifying specific risks and enhancing overall security measures.
• Ethical Considerations: Mark and Daniel touch upon ethical dilemmas in security operations, urging professionals to prioritize integrity and accountability in their practices, especially amidst budget constraints and evolving industry trends.

QUOTES

• "Don't tolerate ignorance; confront challenges with informed decision-making and proactive measures."
• "Security is more than just technology; it's about understanding people and appreciating the nuances of human interaction."
• "In an ever-changing world, adaptability and continuous learning are the cornerstones of effective executive protection."

Get to know more about Daniel Weil:
LinkedIn: https://www.linkedin.com/in/daniel-weil-111b10128/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Join Mark Ledlow on the Fearless Mindset Podcast as he interviews Craig McKim about the transformation of the security industry, particularly after COVID-19, and the critical role of networking and mentorship. They discuss the shift in work ethic and values among newer generations compared to the 'old guard', the impact of inflation and economic challenges, and the need for character and integrity in training. The conversation also covers the challenges of hiring within the industry, including the importance of a clean social media presence and the right approach to personal branding. Furthermore, they talk about networking's power in building trust and advancing one's career in executive protection and security. Craig and Mark emphasize the importance of personal development, continuous learning, never giving up, and using networking as a means to navigate the industry's current landscape.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Importance of Mentorship: The transition from old guard to new generation requires seasoned professionals to mentor and guide the new entrants to maintain industry standards.
• Work Ethic and Values: A noticeable shift in values and work ethic among the younger generation impacts the quality and dedication within the security industry.
• Economic Impact: Inflation and economic challenges are reshaping salary expectations and job availability within the sector.
• Personal Branding: Social media presence can significantly affect employability, with many companies scrutinizing potential hires' online profiles.
• Regional Market Trends: Security demands vary by region, influenced by political climates and local economic conditions, such as the booming security markets in Texas and Florida.
• Adaptability and Growth: Embracing diverse roles within the security industry, such as workplace violence response, can offer more opportunities than strictly sticking to executive protection roles.

QUOTES

• "The old guard played the long game. Now, it's time for them to coach and mentor the new generation."
• "There’s a value breakdown in our culture, which is reflected in today's work ethic."
• "You have to keep a clean image if you want to work with Fortune 100 and 500 companies."
• "What are you willing to give up to get where you want to go?"
• "Networking is essential; it's not about winging it but doing it effectively."

Get to know more about Craig McKim:
LinkedIn: https://www.linkedin.com/in/craig-mckim/
Instagram: @craigmckimnetwork
Facebook: https://www.facebook.com/craigmckimbizdev/
Website: https://www.craigmckimbizdev.com/

Join for a dynamic live talk featuring Christian West and Craig McKim, esteemed PPS and A.L.I.V.E. Instructor. Together, they'll delve into the exciting details of the upcoming Executive Protection (EP) Mixer happening on April 11 in Las Vegas! This isn't an event to miss. Network with industry peers, soak up valuable insights, and foster growth in your profession. Secure your spot now at www.epmixer.com and mark your calendars for an unforgettable experience!

Stay in the loop with EP Mixer by following their social media channels for updates!
Instagram: https://www.instagram.com/epmixer/
Facebook: https://www.facebook.com/TheEPMixer/
Website: https://epmixer.com/

Mark Ledlow features an in-depth discussion with a security expert, Adam Korn. They dive into the complexities of national security, focusing on nuclear threats, the protection of radiological materials, and the essential practices for securing them against potential terrorists. Discussions extend to the training of SWAT teams and responders to handle radiological threats, emphasizing the critical nature of best practices in security measures. Adam, with a background in criminal justice and international affairs, shares insights from his extensive experience at the National Nuclear administration and his current role as a security consultant. The conversation covers the convergence of physical and cybersecurity, the importance of emotional intelligence in the security industry, and the challenges and opportunities for training in the digital age. The episode also touches on the necessity for impactful onboarding and development programs that go beyond mere compliance, aiming to genuinely empower and prepare employees for safety and security challenges. Furthermore, they discuss upcoming regulations, like California's Senate Bill 553, and the pivotal role of detailed and effective training to meet and exceed such requirements.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• The convergence of physical security and cybersecurity is essential in modern security strategies.
• Emotional intelligence (EQ) is crucial in security roles, aiding in de-escalation and effective communication.
• Effective training goes beyond check-the-box modules, requiring engaging, story-driven approaches to ensure retention and application.
• The importance of preparing for emerging threats like AI, which can enhance security measures when embraced effectively.
• Workplace violence prevention and compliance, as mandated by Senate Bill 553 in California, necessitate proactive training and policy development.

QUOTES

• "The ideal training is in live interaction...My second most favorite is when you're having a live video session, but then again, people start to disengage because they're attached to a computer."
• "Effective training goes beyond check-the-box modules, requiring engaging, story-driven approaches to ensure retention and application."

Get to know more about Adam Corn:
LinkedIn: https://www.linkedin.com/in/adamcorn1/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Mark Ledlow engages in a candid conversation with security industry veteran Jerry Heying. Jerry shares his journey from humble beginnings to becoming a stalwart in the security business. From facing IRS letters to weathering the storms of global events like 9/11 and the COVID-19 pandemic, Jerry reflects on the lessons learned and the wisdom gained. Discover invaluable insights on staying agile, building a solid foundation, and seizing opportunities even in the face of adversity.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Adversity Breeds Growth: Embrace challenges as opportunities for growth and learning.
• Networking Is Key: Engage face-to-face, build trust, and create genuine connections within the industry.
• Honesty and Integrity: Be authentic, genuine, and transparent in all your interactions.
• Continuous Learning: Stay curious, keep honing your skills, and never stop learning from experiences.
• Resilience: Develop the resilience to adapt and thrive in ever-changing environments.

QUOTES

• "You're either on the field playing the game, or you're in the stands and you're a fan."
• "Just being a member of an organization doesn't mean you have to do something. You have to get involved."
• "I'm impressed by people who are honest and genuine."
• "Adversity is not the end of the road; it's the beginning of a new journey."
• "Don't rest on your laurels; keep proving yourself and seizing new opportunities."

Get to know more about Jerry Heying:
LinkedIn: https://www.linkedin.com/in/jerry-heying-cpp-pps-cst-99506910/
Facebook: https://www.facebook.com/jerry.heying.5/

Executive Protection Institute Group: https://www.facebook.com/groups/ExecutiveProtectionInstitute

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Join host Mark Ledlow in this engaging episode of the Fearless Mindset Podcast as he sits down with Byron Rodgers, a seasoned veteran in the security industry, for an insightful conversation on overcoming adversity and thriving in the executive protection space. Byron shares his journey, from facing skepticism about starting a podcast to building one of the largest digital brands in executive protection. Together, they discuss the upcoming EP Expo, a groundbreaking event aimed at revolutionizing networking and relationship-building in the industry. Byron emphasizes the importance of emotional intelligence and authenticity in forming lasting connections, offering hope to seasoned professionals looking to reinvent themselves and make an impact.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Embracing Adversity: Learn how to handle life's curveballs with resilience and determination, turning challenges into opportunities for growth.
• Value of Authenticity: Authenticity is key to building trust and rapport, both in personal and professional relationships.
• Networking Reinvented: Explore innovative approaches to networking, moving beyond traditional conferences to create meaningful connections and experiences.
• Overcoming Ageism: Age should never be a barrier to entry in the security industry. Seasoned professionals bring valuable life experience and expertise to the table.
• Continuous Learning: Success comes from taking imperfect action and constantly refining one's skills and knowledge over time.

QUOTES

• "I just want people to see what one imperfect dude can do if he just does his best."
• "Speak their language, meet them where they're at, and then introduce them to the game."
• "Optics do matter. Being fit does matter. Being competent and capable does matter."
• "The biggest mistake a lot of people make is they get worried about it being perfect, and it causes them to procrastinate."
• "Success comes from taking imperfect action and constantly refining your skills and knowledge over time."

Get to know more about Byron Rodgers:
LinkedIn: https://www.linkedin.com/in/byronrodgers/
YouTube: www.youtube.com/@ExecutiveProtectionLifestyle 
Instagram: https://www.instagram.com/byron_rodgers

Ledlow Security Group proudly sponsors the Byron Rodgers EP Expo on May 11th and 12th. With a commitment to excellence in security services, Ledlow brings expertise and reliability to the event. Byron Rodgers extends a special discount to The Fearless Mindset Podcast listeners. Enjoy a 10% discount on registration for the 2-day EP Expo. Use the discount code provided by Byron Rodgers during registration to avail of this exclusive offer. Don't miss this opportunity to join the event at a discounted rate!

Get 10% off discount page: https://epspecialist.com/expo-event-vip-2024-epl

To learn more about Executive Protection EXPO: https://executiveprotectionlifestyle.com/epx-executive-protection-expo/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Join host Mark Ledlow in a compelling conversation with Daniel Weil, an Israeli IDF reserve officer and the CEO of Security Crisis Solutions, as they discuss Israel's response to recent adversity, including the Iranian strike. Gain unique insights into the mindset, resilience, and strategic considerations of a nation facing ongoing challenges. From military defense to the impact on technology and business, explore the complexities of survival and adaptation in a turbulent world.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

• Resilience Amid Adversity: Discover how Israel's robust defense systems and societal resilience enable it to withstand ongoing threats and conflicts.
• Regional Dynamics: Gain insights into the evolving regional tensions, including Iran's actions and the involvement of neighboring countries like Jordan and Saudi Arabia.
• Political Perspectives: Explore contrasting views on how different U.S. administrations, such as Trump's and Biden's, are perceived in terms of their support for Israel and handling of international affairs.
• Tech and Defense Industries: Learn about Israel's thriving technology and defense sectors, driven by the need for innovative solutions in response to security challenges.
• Strategic Preparedness: Understand the importance of comprehensive Standard Operating Procedures (SOPs) for security companies to navigate extreme scenarios and ensure continuity of services during crises.

QUOTES

• "Israel is very good in resilience, but the attack from Iran did shake the system a little bit because we didn't expect them to attack."
• "If you tolerate this thing, you're showing weakness, which in the Middle East, unfortunately, it's not good."
• "With all the people talking about Trump's madness, there were no conflicts when he was in charge."
• "You have a big tech influence out there. Don't you? It's funny. We were the big technology hub because of those conflicts, right?"

Get to know more about Daniel Weil:
LinkedIn: https://www.linkedin.com/in/daniel-weil-111b10128/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.