Sophie dives into the ever-important host-listener relationship, and how the breaking down of the fourth wall brings the audience in as contributors, taking them from listeners to part of the show. With her guests, she discusses the use of social media, how hosts will take the extra step to make their fans feel seen and heard, and just how advertisers can align themselves with this trend. 

This episode features Alie Ward, host of the comedic science podcast Ologies, and Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB).