The Female Millionaire

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Embark on an exhilarating journey through Fintech, podcasting, and authentic living with the dynamic Amber Welch.
• Host of HackHERZ Podcast, dedicated to empowering women in technology and finance.

Amber's Background:

• From military service to navigating life's challenges, Amber's resilience shines through.
• Transitioned to accounting and computer science, eventually becoming a global manager at Lenovo.

Entrepreneurial Journey:

• Amber's unconventional path led her into the Web 3 landscape, exploring emerging tech like crypto, blockchain, AI, AR, and VR.
• Ventures resulted in a new revenue vertical, solidifying her passion for the tech space.

Living Authentically:

• Discover how Amber found joy in aligning work with values, embracing a philosophy of helping others without seeking personal recognition.
• The realization that her impact transcended titles and corporate boundaries.

Launching the Podcast:

• Amber's podcast journey began during a dinner with Web 3 leaders.
• Despite sponsorship challenges, she embraced the founder's energy and left her previous role with a sense of relief.

Building a Consulting Firm:

• Amber's departure coincided with unexpected opportunities, leading to the launch of her consulting firm.
• Witness rapid growth as she navigated the complexities of contracts and organizational shifts.

Conclusion:

• Amber's journey epitomizes resilience, embracing challenges, and trusting one's path.
• Emphasis on living authentically, following core values, and the transformative power of the entrepreneurial journey.

Links and Resources:

• HackHERZ Podcast
• You can also check Amber Welch on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Join us as we delve into the vibrant history and growth of California Skincare Supply with CEO Kelli Anderson.
• Learn about the company's humble beginnings and its transformation into a leading distributor of professional skincare brands.
• Kelli shares insights, challenges, and key strategies that have fueled the company's success over three generations.

The Genesis:

• Kelli's journey started when her trailblazing aesthetician mother opened a small practice in the '80s.
• Discover how the family business transitioned into distribution, navigating challenges and seizing opportunities.
• Learn about the pivotal partnership with Procter & Gamble and the bold decisions that shaped the company's trajectory.

Strategic Growth:

• Explore how Kelli strategically expanded California Skincare Supply from representing a few brands to collaborating with over 60.
• Understand the deliberate steps taken to avoid overstretching and the importance of partnering with family-owned brands that align with the company's values.

Pivoting Through Challenges:

• Learn about the challenges presented by the sale of a major brand and how Kelli navigated uncertainties.
• Discover the resilience required in the business world and the importance of a reliable team, including an exceptional office manager and Kelli's daughter.

Investing in Evolution:

• Gain invaluable advice for entrepreneurs looking to navigate growth from Kelli.
• Understand the significance of investing in oneself and the business, taking risks, and assembling a dedicated team of professionals.
• Discover how Kelli seized the opportunity during the pandemic to invest in marketing, SEO, and a business shift, leading to transformative results.

Closing Thoughts:

• Kelli's journey is an inspiring testament to adaptability, strategic planning, and the strength derived from a family-oriented foundation.
• Stay tuned for more episodes of 'Fuel to Fire' as we continue to explore the radiant stories of entrepreneurs shaping the beauty industry.

Links and Resources:

• California Skincare Supply
• You can also check Kelli Anderson on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• In this episode of 'Fuel to Fire,' we dive deep into the legal aspects of entrepreneurship.
• Special Guest: Shermin Lakha, founder of LVLUP Legal, shares her expertise on crucial legal considerations for entrepreneurs.

Part 1: Starting a Boutique Legal Firm with a Mission

• Shermin's journey in starting LVLUP Legal and her commitment to working with underrepresented founders.
• Making legal services more accessible, especially for female entrepreneurs.

Part 2: Choosing the Right Business Structure

• Importance of selecting the right business structure (LLC, S-corp, or C-corp) and its impact on taxation, investments, and long-term goals.

Part 3: The Power of Contracts

• Why well-drafted contracts are essential for any business.
• Importance of clearly outlining terms, payments, and termination conditions to protect business interests.

Part 4: Brand Protection and Trademarks

• Exploring brand protection and trademarks.
• Case study highlighting the consequences of trademark conflicts and the need for thorough searches and legal brand protection.

Part 5: Navigating the New Era with AI

• How artificial intelligence tools can empower entrepreneurs by providing quick answers to legal questions.
• AI as a valuable resource for legal research and insights.

Part 6: Protecting Your Business in a Cancel Culture World

• Advice on legally protecting entrepreneurs in a world of cancel culture and online criticism.
• Importance of written agreements and contracts to safeguard interests.

Part 7: The Challenge of Copycat Products and Market Competition

• Addressing the challenge of copycat products and market competition, particularly in the era of Amazon Basics.
• Insights into protecting your brand from imitators and making your product stand out.

Part 8: Balancing Legal Protection and Business Growth

• Importance of balancing legal protection with business growth.
• Wise investment in legal services, focusing on current needs while considering future legal requirements.

Part 9: Connect with LVLUP Legal

• Information on how to find Shermin Lakha and LVLUP Legal for legal guidance and support.
• Website, social media, free consultations, and contact details.

Don't miss this insightful episode as we explore the legal essentials every entrepreneur should know to protect and grow their business successfully"

Links and Resources:

• LVLUP Legal
• You can also check Shermin Lakha on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Jennifer Bardot, dynamic entrepreneur and publisher of 'Deconstructing G.R.I.T.' collection
• Inspiring testament to the resilience and the power of collaboration
• Delve into the transformative path, from the inception of the book series to overcoming challenges and creating impactful partnerships

Navigating the Pandemic:

• Jennifer's entrepreneurial journey during challenging times of pandemic
• Inspired by the strength of women and minorities facing difficulties
• Creation of platforms to amplify voices and stories of resilience

Building a Community of Grit:

• Jennifer's dedication to building a supportive community of women
• Importance of a supportive network and understanding challenges faced by entrepreneurs
• Collaboration with like-minded individuals for positive change

Strategic Partnerships and Alignment:

• Significance of forming strategic partnerships with aligned organizations and brands
• Importance of genuine alignment and long-term vision
• Demonstrating the game-changing impact of purpose-driven partnerships

Overcoming Challenges and Resilience:

• Jennifer's candid sharing of encountered challenges
• Dealing with trademark issues and authors dropping out
• Importance of making quick, decisive decisions and building confidence
• Cultivating resilience and the ability to handle hard conversations

Looking Ahead:

• Jennifer's plans for the future, including 'Grit Galas' for live performance experiences
• Vision for empowering women and expanding the community
• Passion, dedication, and commitment to uplifting women

Conclusion:

• Thank you for tuning in to 'Fuel to Fire'
• Stay inspired, stay resilient, and keep unleashing your grit

Links and Resources:

• G.R.I.T. -GROWTH, RESILIENCE, INTENTION, TENACITY
• You can also check Jennifer Bardot on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Welcome to another exciting episode of 'Fuel to Fire.'
• Guest: Elyse Kaye, a dynamic entrepreneur and founder.
• Elyse's background: four-time founder, CEO of Bloom Bras, product development consultant, and coach.
• Discussion on Elyse's remarkable story, challenges faced, and valuable lessons learned.

A Journey of Entrepreneurship:

• Elyse's background in marketing and transition into entrepreneurship.
• Two decades of experience and passion for innovation and problem-solving.

From Frustration to Innovation:

• Elyse's struggle to find a sports bra that meets her needs.
• Creation of Bloom Bras, a line of sports bras for curvy women.
• Unique approach to product development and collaboration with experts.

The Power of Storytelling:

• Importance of storytelling in entrepreneurship.
• Standing out in competitive markets through a compelling narrative.
• Elyse's advice on discovering what makes you special and leveraging it.

Overcoming Obstacles:

• Pivotal moment when a factory rejected Elyse's order.
• Taking action and building a sustainable factory in Sri Lanka.
• Resilience, community support, and belief in the product.

Keys to Success:

• Surround yourself with experienced and knowledgeable individuals.
• Balancing productivity and self-care for consistency and resilience.
• Elyse's advice for aspiring multi-million dollar business owners.

Conclusion:

• Thanking the audience for joining 'Fuel to Fire.'
• Encouragement to stay inspired and pursue entrepreneurial dreams.

Links and Resources:

• Bloom Bras
• You can also check Elyse Kaye on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Inspiring stories of self-made women entrepreneurs and the importance of learning from their journeys.
• Host introduces Robyn Rodriguez, founder and CEO of Her HR Help Desk, specializing in HR services for women-owned businesses.

Robyn's Journey:

• Background growing up in a less affluent area outside of LA as a Latina.
• Independent and contrarian nature, 'bossing people around' since 1979.
• Early career in payroll at ADP, journey to VP position in a bank, and transition to HR transformation and change management.

Taking a Leap:

• Turning 40 and betting on herself.
• Selling her LA home, moving to Austin, and launching Her HR Help Desk.
• Importance of being willing to bet on oneself and facing challenges and doubts.

Multiple Revenue Streams:

• Importance of multiple revenue streams.
• Buying and selling real estate, making smart bets in the market.
• Emphasizing financial independence and taking calculated risks.

Overcoming Doubts:

• Moments of considering going back to a traditional job with a reliable paycheck.
• Overcoming doubts by reminding herself to bet on her own abilities.

Expanding Your Team:

• Fears and challenges faced by entrepreneurs, especially women, when it comes to hiring employees.
• Advice on setting up a legal entity, understanding state laws, and protecting the company with an employee handbook.
• Expanding the definition of HR to include contractors, consultants, and specialists.

Hiring Across State Lines:

• Complexities of hiring employees from different states and understanding legal and financial implications.
• Importance of consulting with experts and being aware of potential costs and challenges.

Getting Started with Her HR Help Desk:

• Offer a 45-minute discovery call to discuss HR needs and learn more about services.
• The mission of making HR resources accessible, approachable, and affordable for women entrepreneurs.

One Tip for Growing a Million-Dollar Company:

• Advice to 'hire and lose fast.'
• Encouragement to let go of team members not contributing to business growth and focus on building a strong team.

Conclusion:

• Gratitude to Robyn Rodriguez for sharing insights and expertise on HR for women entrepreneurs.
• Encouragement to reach out to Robyn and access

Links and Resources:

• Her HR Help Desk
• You can also check Robyn Rodriguez on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Hosts introduce Laura Wright, founder of Epic Sales
• Discuss the importance of sales for businesses

Changing Perceptions of Sales:

• Sales can be positive and authentic with a mindset of care and support
• Shift from transactional to transformational sales, building relationships with clients

Understanding Your Sales Style:

• Overcoming sales-related challenges by understanding personal history and money story
• Align sales approach with core values and beliefs

The Five Steps to Yes:

1. Connect: Build rapport and find common ground with clients
2. Listen and Learn: Understand client's struggles and validate their experiences
3. Vision: Focus on the client's desired outcome and create excitement about possibilities
4. Invitation: Offer options for working together and empower clients to choose
5. Close: Ask how clients want to get started, navigate objections with a partnership mindset

Overcoming Objections:

• Guidance on handling objections and resistance during sales conversations
• Become a partner with clients, and help address concerns related to money, time, etc.

Conclusion:

• Hosts thank Laura for sharing expertise on sales
• Emphasize the importance of mastering sales for business success
• Laura offers a free PDF guide on overcoming objections and implementing the five steps to yes in sales, accessible at her official website

Links and Resources:

• EPIC At Sales
• You can also check Laura Wright on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• A lively discussion on the journey of Mara Smith, founder of Inspiro Tequila
• Transition from attorney and stay-at-home mom to tequila entrepreneur

Guest Introduction:

• Meet Mara Smith, the creative force behind Inspiro Tequila
• Unique and premium tequila experience
• Shares inspiring story, vision, and journey of bringing the brand to life

From Attorney to Entrepreneur:

• Mara's early career as a lawyer and the challenges of balancing the profession with family life
• Lack of female role models leading to career pivot towards corporate strategy

The Entrepreneurial Spark:

• Discovery of entrepreneurial spirit while working in corporate strategy
• Researching business ideas and franchises, leading to the tequila industry
• Insights on the industry and the need for cleaner tequila options

Building a Quality Product:

• Emphasis on offering a high-quality product
• Inspiro Tequila's clean and additive-free nature
• Creating an appealing brand image and product design, like a slender bottle

Spreading the Message:

• Mara's marketing strategy and power of community and connections
• Active engagement with professional women's organizations
• Resonating with women who value brands aligned with their values

Community Building:

• Importance of community and support in Mara's journey
• Value of connections and role of entrepreneurial community in growth
• Building genuine relationships and giving back

Balancing Life Stages:

• Reflection on the transition from stay-at-home mom to successful entrepreneur
• Acknowledgment of skills honed as a caregiver and embracing different life stages
• An inspiring message for women considering a career shift

Conclusion:

• Gratitude towards Mara Smith for sharing entrepreneurial journey and insights
• Story of transformation, resilience, and power of community in business growth

Links and Resources:

• Inspiro Tequila
• You can also check Mara Smith on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

• Laura's background in the music industry as a producer and composer
• Transitioning from the music industry to commercial real estate due to changing industry dynamics
• Working for a major corporation as a music director and shifting toward real estate
• Family background in real estate influenced her career decision
• The importance of believing in what you're selling, whether it's creative services or real estate

Starting Eve Capital:

• Initial steps after deciding to move into real estate, including joining a large national firm
• Gaining knowledge and experience while working for the firm
• Motivation for starting her own company, Eve Capital
• COVID-19's role in prompting her to build her boutique real estate business

Challenges and Opportunities in Commercial Real Estate:

• Current challenges in the commercial real estate market, focusing on the impact of interest rates
• Performance of different sectors within commercial real estate, such as tower offices, retail, and multi-families
• Emphasizing the need for creative solutions to convert underperforming assets into successful ones

Fostering a Creative Culture:

• Importance of creating a unique and inclusive culture in Eve Capital
• Valuing a culture where everyone's ideas are welcomed and encouraged
• Embracing the concept of 'yes, and' in brainstorming for creativity and collaboration
• Belief that the company's culture is one of its most significant assets

Advice for Aspiring Entrepreneurs:

• Recognizing that success can look different from the inside compared to how it appears on the outside
• Importance of persistence, resilience, and continuing to show up even when success may not feel imminent
• Message to not give up before the miracle happens and to stay on the right path.

Links and Resources:

• Eve Capital LLC
• You can also check Laura Alice on LinkedIn

Want to surround yourself with women who elevate you?

• Check out Fuel to Fire Business Growth Circles for Women
• Connect with Midori Verity on LinkedIn
• Follow us on Instagram
• Have a chat with Midori Verity

Introduction:

The episode features Kendall Warson, CEO, and co-founder of Cohart, a social marketplace connecting artists and collectors.

Kendall's background includes working for companies like Wonder Spaces, where she gained insights into the art world.

She discusses her journey, disrupting the art world, and her transition from traditional art commerce to a modern, accessible platform.

Innovating the Art World:

Kendall shares her journey of disrupting the traditional art commerce model to create a more modern and accessible platform.

She highlights the challenges of making art more accessible to a broader audience.

Influencer Marketing in Art:

Kendall talks about her partnership with influencer Paris Hilton and the importance of using influencers to make art more relatable and accessible.

The discussion focuses on how influencer marketing can attract different types of buyers to the art world.

User-Centered Approach:

Kendall discusses the importance of understanding users' needs and pain points to build a successful business.

She shares how she conducted focus groups and had conversations with users to identify the core values and desires that art fulfills in people's lives.

Setting Goals and Staying Focused:

Kendall emphasizes the significance of setting clear goals and breaking them down into quarterly, 2-3-year, and 10-year objectives.

She shares her practice of consistently writing down and reviewing her goals to stay focused on the journey.

Getting Involved:

Kendall invites artists, collectors, and those interested in art to visit Cohart's website at cohart.com Cohart is currently in beta, and users can sign up, provide feedback, and join the platform. She mentions the launch on Android and plans to exit beta at the end of the year.

Links and Resources:

• Cohart Website
• You can also check Kendall Warson on LinkedIn