Welcome to the Finance Cafe, the business podcast for women entrepreneurs that breaks through the money taboo and explores what’s behind the numbers.
Join your hosts (founders of the financial literacy platform designed by women entrepreneurs, for entrepreneurs, the Finance Cafe) Shannon Pestun, Business Strategist and Former Banker and Shauna Frederick, Chartered Professional Accountant and CFO On the Go every week as they dive into conversations about business and finance with women entrepreneurs and the experts that support them.
For Shannon and Shauna, financial management is more than numbers. It’s about the combination of our lived experience, skills, attitudes and behaviours and how these come together to shape the financial decisions we make along our entrepreneurial journeys. It’s about uncovering the story of our businesses, being empowered by our decisions and unlocking our full potential as entrepreneurs.
We both partnered up and founded the e-Learning platform, The Finance Cafe, through a shared passion to help drive women’s entrepreneurship in Canada.
As women are often faced with barriers when accessing entrepreneurial support, we wanted to create a space for women to access resources and guidance regarding their finances. Furthermore, we hope The Finance Cafe can be a place for women to find the confidence to tackle their business from a financial perspective and build a healthy relationship with their money.
With our combined experience and expertise in the field of finance, we have seen first-hand the number of women who feel financial management is a huge source of stress.
Have you ever been scared to discuss your financial goals? Have you ever been overwhelmed looking at your finances and expenses and unsure of how to create a financial strategy?
Many women have questions on what their finances mean, and many are simply too afraid to bring their concerns up.
Did you know that the majority of women (61%) would rather talk about their own death, than talk about money?
How alarming is this! It is unfortunately not uncommon for women to feel uncomfortable talking about their finances, and many of us have been conditioned to feel this way…
Women have been taught that talking about money is impolite
Women are told to not to ask questions
Women are often judged for speaking out
Women ultimately lack the same access to financial, social and entrepreneurial capital in comparison to menThis podcast and our e-learning platform serve to help you grow your financial literacy and your business!
Financial literacy is the foundation to your success as an entrepreneur. When we don’t know what our financials are telling us, it’s hard to trust that we’re making the right decisions for our companies!
From knowing how to develop your financial business plan, to managing, budgeting, and investing your capital, The Finance Cafe wants to help you feel more in control of your business and where you want it to go. Women should feel excited and empowered to understand the ins and outs of their business, not afraid.
We want to inspire new confidence in female entrepreneurs to tackle their complex financial decisions, and here at The Finance Cafe, you will have the opportunity to explore your financial knowledge and leave with less doubt and more trust in your business’ success!
Follow us on Instagram @thefinancecafeoffical to connect with us!