The Financial Experience Podcast for Banks, Credit Unions, and Fintech

"It doesn't make sense to worry about things we can't control because we can't control them. On the other hand, it doesn't make sense to worry about the things we can control because we can control them." Brian Nelson Ford shared this key piece of advice on our recent podcast as a reminder to us all in periods of great uncertainty. He's used this principle and others to build a personal finance education company that has become a key facet of workplace financial education inside Truist Bank.

Do you know your customer cohorts that deliver the most value? Are you developing a curriculum for internal succession? Do you augment products with unique tech offerings that attract new customers? It takes a lot of work to operate an independent community bank and our latest podcast discusses what factors are critical today.

Jeff Marsico recently joined the podcast to talk about "operating discipline" and how banks can stay independent in a time of great change amidst a number of pressures on customer loyalty. Jeff used his decades of experience this past year (and some extra time in lockdown) to write a new bank strategy book: Squared Away: How Can Bankers Succeed as Economic First Responders. He touches on a number of the principles within the book throughout our discussion, crossing strategy, execution, and culture.

Locality Bank, a de novo that is expected to go live later this year, has the strategic advantage of launching at "an opportune time," much like Keith's previous bank that came to life out of the Great Recession. As de novo activity continues to sputter along nationally and M&A activity over the last decade removed many of south Floridian business owners' favorite community banks, Locality's stakeholders saw a clear need.

"You don't start with the bank. You start with the customer. And most importantly you start with some really good data." Liz High, EVP of Strategy and Marketing at Nymbus, recently joined the growing team at the rapidly-scaling financial technology company and can't believe "this is really her job." Creating twelve ready-to-launch brands in a matter of months, she and her team are redefining what it means to "build or buy" technology.

In an ever-changing industry with evolving rules and regulations, it is vital to have a well-oiled compliance rules engine. That is, at least, what Kevin Hart would say. The latest Financial Experience Podcast guest is the CEO of Green Check Verified, a company that has modernized how cannabis businesses and financial institutions work together.

On the latest podcast, Hunter virtually sits down with Joe Welu to discuss why undergoing a digital transformation can be difficult, why financial companies are often misaligned with what the customer needs, and what value creation looks like in a modern financial organization. Joe, CEO of Total Expert, the first marketing and customer engagement platform built for the financial services industry, has built his business going "a level deeper" with clients and created a company that's stood out in a crowded field.

The core values of SECU Credit Union are based on the philosophy of people helping people and giving back to the community. In order to strengthen these values, SECU created a foundation to build a stronger Maryland. Sarah Ryan, Assistant Vice President of Community Engagement at SECU and Director of SECU MD Foundation, joins the Financial Experience Podcast to discuss the foundation's broad impact on education, health and wellness, and community development.

Our recent guest, Alpa Lally, discusses a common, yet staggering, credit statistic: 100 million people are said to be excluded from the credit ecosystem because they lack a traditional credit history or experience with traditional credit products.

Alpa emphasizes that Experian's team is continuously searching for novel ways to use data. In the future, she is excited for more opportunities to provide lenders with the data they need to fully evaluate a consumer's position and involved risk. Consequently, Alpa is looking forward to see more consumers take the driver's seat in their credit journey.

Nathan Baumeister joined the Financial Experience Podcast to discuss the evolution of ZSuite Technologies from inside a community bank to a product that is solving commercial money management issues for banks across the country.

When Liberty Bank, based in Greater Boston, needed to grow deposits out of their productive commercial lending business, they took a unique approach.

Listen to our latest podcast to hear how this community bank built a powerful tool that solved a customer pain. And it's turning into something much bigger.

Community banks and credit unions face a continuous onslaught of noise surrounding the latest transformative digital solutions, but Nymbus has set a course to do business differently. Jeffery Kendall, appointed CEO of Nymbus in 2020, joined the podcast to talk about his philosophy as a technology provider and where he sees the greatest opportunities for banks and credit unions.