Our series on how banks are leading their communities through the COVID-19 crisis continues as we talk to John Hanley, SVP and Senior Director of Marketing at Equity Bank, a $4B asset community bank with branches in Kansas, Arkansas, and Oklahoma.
Listen to John and Hunter talk about Equity has responded to COVID crisis, how their organization and culture was built to adapt quickly, and John’s thoughts on re-planning the marketing year and what you can do right now to improve your foundational marketing activities.
John even promised to keep the Pearl Jam references to a minimum. Something that is incredibly difficult for him to do.