The Findings Report is back, with an exciting line up of guests and insights on why people buy, like and share.

Molly and Larry explore the power of labels, including the mysterious case of Red Bull and Vodka. Guests Yann Cornil, Aradhna Krishna, and Christina Perozzi provide context.

More information in the episode guide.

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers.

More information and links in the episode guide.

We continue our two-part series on American generations, featuring our interview with bestselling author Neil Howe. In this episode, we debate the merits and challenges of Millennials and Generation X.

Find links and more details from the show in the episode guide.

What's the real difference between a Millennial and a Gen Xer? And why should we care? We unpack the nuances with bestselling author Neil Howe in the first of a two-part series on American generations.

Find more information in the episode guide

When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to make it work to your advantage.

Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.

Feminism is again at the forefront of the news, with #MeToo starting a new wave of activism and engagement. Many brands have been tailoring their appeals to women. Guests Heather LeFevre, Linda Ong and Shelley Zalis weigh in on what works and what doesn't.

Horror is often a third rail for marketers. But fear sells tickets at the box office and a new study reveals it might bring people closer to brands. Guests Matt Kaplan and Lea Dunn share insights on how to go to market with frights.

The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker Nicco Quiñones joins us to discuss UNDER THE INFLUENCE, his upcoming documentary about the event, and culture analyst Linda Ong provides useful insight on what it all means for marketers.