In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession.
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The post ALP 266: Preparing your agency for an uncertain future appeared first on FIR Podcast Network.

We are swimming in data. Are we using it as effectively as we could? Join four Fellows of the International Association of Business Communicators (IABC) for a lively discussion on leveraging data to enhance organizational communication. In this episode of Circle of Fellows, our panel will explore how communication professionals can use data to shape... Continue Reading →

The post Circle of Fellows #114: Working with Data in Communication appeared first on FIR Podcast Network.

There are few business leaders who won't need to explain to various stakeholders the impacts of U.S. President Donald Trump's tariffs and the trade war it will initiate. How they position those impacts could determine whether they find their organizations in the Administration's crosshairs. Communicators should counsel leaders on how to address the impacts. Neville and Shel share their thoughts in this short midweek FIR episode.
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The post FIR #457: Communicating Tariff Impacts appeared first on FIR Podcast Network.

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The post CWC 107: How to support your team in times of stress (featuring Patrick Rogan) appeared first on FIR Podcast Network.

It’s not just jobs that AI will affect. It’s the perception that employees have important expertise. After all, if AI can do the work, it’s easy to view employees’ special knowledge and experience as less important to the organization. Neville and Shel examine the steps communicators can take to continue to be viewed by leaders... Continue Reading →

The post FIR #456: Does AI Put Communication Expertise At Risk? appeared first on FIR Podcast Network.

In the early days of Web 2.0, several pundits told us that traditional PR was dead, especially for startups, where founders would be better served by handling their own public relations. After some disasters, along with many founders finding themselves overwhelmed by the need to build their business and craft thought leadership pieces while handling media inquiries, that philosophy faded. But now it's back, and getting a lot of attention as Lulu Cheng Meservey, founder and CEO at the agency Rostra, has released a manifesto calling on leaders to skip the agency and "go direct." Neville and Shel share their thoughts about the advice in this short midweek episode.
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The post FIR #455: Traditional PR is Dead (Again) appeared first on FIR Podcast Network.

In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan.
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The post ALP 265: Choosing the right exit strategy as an agency owner appeared first on FIR Podcast Network.

In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives.
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The post CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) appeared first on FIR Podcast Network.

AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search is no longer just... Continue Reading →

The post Sam Michelson on How AI Search is Changing Reputation Management appeared first on FIR Podcast Network.

At the now-infamous press conference that turned out to be an orchestrated ambush of Ukranian President Volodymyr Zelenskyy, Real American's Voice correspondent Brian Glenn lobbed a hand grenade of a question to Zelenskyy. That single question was emblematic of an entire shift in the way the media works, requiring a comprehensive rethink of how public relations practitioners prepare for a media environment in which engineered outrage is rewarded by the press because spectacle earns more clicks than substance. In this short midweek episode of For Immediate Release, Neville and Shel break down the many implications for the practice of PR and the actions required to prepare brands to be targets of the same kind of treatment Zelenskyy got at the hands of the leaders of the free world and the complicit media at the press conference.
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The post FIR #454: When the Media Rewards Spectacle Over Substance appeared first on FIR Podcast Network.